MIDTERM EXAM MAR2011 801 QUESTIONS WITH COMPLETE
VERIFIED SOLUTIONS LATEST UPDATE
A student would like to buy a cross-over SUV from a local dealer, but she thinks
the payments will be too high. Marketing does not occur in this situation because
One of the involved parties does not have the ability to satisfy it's needs
Steve wants to eat a Cool Mint Chocolate Clif Bar because, based on his past
experience, he knows it will satisfy his hunger
Need
The founders of StuffDOT, a social e-commerce site that seeks to reward
consumers for their online shopping and sharing activity, believe that consumers
deserve to share in payments from e-retailers that are generated by referring
shoppers to their products. This requires consumers to understand the benefits
well enough so that they
Change their shopping habits to take advantage of the opportunity
Which of the following is an example of form utility?
An iPhone with a "multi-touch" user interface for easy navigation
Which of the following is not an environmental force?
Ecological
Which of the following is the best example of an organizational buyer?
A store owner buying hand-woven tablecloths to sell in her store
,The relatively homogeneous groups of prospective buyers that have common
needs and will respond similarly to a marketing action is referred to as
A market segment
The linking of the organization to its individual customers, employees, suppliers,
and other partners for their mutual long-term is referred to as
Relationship marketing
An inventor for 3M, David Windorski, and a team of four college students,
questioned dozens of students about how they study. They told the research
team
That is would be reasonable to put Post-it Flags together with a highlighter
To avoid new-product failure, new-product expert Robert M. McMath suggests
Focusing on customer benefits and learning from the past
The four Ps of the marketing mix are
product, price, production, and place
In a marketing context , goal setting involves describing measurable
____________ to be achieved
Marketing objectives
A marketing plan to
A road map for the marketing activities of an organization for a specified future time
period, such as one year or five years
Marketers at Volkswagen in Istanbul created a digital flip film out of some 200
photos to tout the prowess of their new truck, the Amarok, hoping it would be a
, clever way to get people to engage. This action is an example of Volkswagen's
marketing
Tactics
The __________ element of the marketing mix includes features and packaging.
Products
If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts
targeted to college students in Latvia, it would be using a __________ strategy.
Diversification
Alcatel offers a simple cell phone with calling and an FM radio for use in most
international markets. This an example of Alcatel's
Product strategy
A mission statement should be
Inspirational
Figure 2-1
In Figure 2-1, Box A represents the
CEO
The Boston Consulting Group uses business portfolio analysis to quantify
performance measures and growth targets to analyze its clients' strategic
business units (SBUs) or offerings
As if each were a separate investment
Specialized functions such as marketing and finance are generally referred to as
Departments
The second phase of the strategic marketing process is the
VERIFIED SOLUTIONS LATEST UPDATE
A student would like to buy a cross-over SUV from a local dealer, but she thinks
the payments will be too high. Marketing does not occur in this situation because
One of the involved parties does not have the ability to satisfy it's needs
Steve wants to eat a Cool Mint Chocolate Clif Bar because, based on his past
experience, he knows it will satisfy his hunger
Need
The founders of StuffDOT, a social e-commerce site that seeks to reward
consumers for their online shopping and sharing activity, believe that consumers
deserve to share in payments from e-retailers that are generated by referring
shoppers to their products. This requires consumers to understand the benefits
well enough so that they
Change their shopping habits to take advantage of the opportunity
Which of the following is an example of form utility?
An iPhone with a "multi-touch" user interface for easy navigation
Which of the following is not an environmental force?
Ecological
Which of the following is the best example of an organizational buyer?
A store owner buying hand-woven tablecloths to sell in her store
,The relatively homogeneous groups of prospective buyers that have common
needs and will respond similarly to a marketing action is referred to as
A market segment
The linking of the organization to its individual customers, employees, suppliers,
and other partners for their mutual long-term is referred to as
Relationship marketing
An inventor for 3M, David Windorski, and a team of four college students,
questioned dozens of students about how they study. They told the research
team
That is would be reasonable to put Post-it Flags together with a highlighter
To avoid new-product failure, new-product expert Robert M. McMath suggests
Focusing on customer benefits and learning from the past
The four Ps of the marketing mix are
product, price, production, and place
In a marketing context , goal setting involves describing measurable
____________ to be achieved
Marketing objectives
A marketing plan to
A road map for the marketing activities of an organization for a specified future time
period, such as one year or five years
Marketers at Volkswagen in Istanbul created a digital flip film out of some 200
photos to tout the prowess of their new truck, the Amarok, hoping it would be a
, clever way to get people to engage. This action is an example of Volkswagen's
marketing
Tactics
The __________ element of the marketing mix includes features and packaging.
Products
If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts
targeted to college students in Latvia, it would be using a __________ strategy.
Diversification
Alcatel offers a simple cell phone with calling and an FM radio for use in most
international markets. This an example of Alcatel's
Product strategy
A mission statement should be
Inspirational
Figure 2-1
In Figure 2-1, Box A represents the
CEO
The Boston Consulting Group uses business portfolio analysis to quantify
performance measures and growth targets to analyze its clients' strategic
business units (SBUs) or offerings
As if each were a separate investment
Specialized functions such as marketing and finance are generally referred to as
Departments
The second phase of the strategic marketing process is the
