MAR2011 CHAPTER 1 EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS GRADED A++
Stages from earliest to latest to depict how marketing has evolved throughout
history
production orientation
sales orientation
marketing concept
relationship marketing
Which of the following marketers understands the relationship between ethical
business practices and market place success?
Tristen feels if he portrays himself, his company, and his profession in a positive ethical
light, he will be successful.
Much of the growth in U.S. firms comes from their expansion into ___________
markets.
International
As defined by your text, which of the following is/are categorized as being a
need?
Clothing, shelter, and food
The ____________ is the specific combination of goods, services, or ideas that a
firm offers to consumers.
Product
WITH COMPLETE SOLUTIONS GRADED A++
Stages from earliest to latest to depict how marketing has evolved throughout
history
production orientation
sales orientation
marketing concept
relationship marketing
Which of the following marketers understands the relationship between ethical
business practices and market place success?
Tristen feels if he portrays himself, his company, and his profession in a positive ethical
light, he will be successful.
Much of the growth in U.S. firms comes from their expansion into ___________
markets.
International
As defined by your text, which of the following is/are categorized as being a
need?
Clothing, shelter, and food
The ____________ is the specific combination of goods, services, or ideas that a
firm offers to consumers.
Product
