MAR2011 TEST 2 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
one of the advantages of radio as an advertising medium is that
is audio only
which category of product adopters relies on others for information and buy a
product because their friends have already done so?
late majority
the process of dividing a larger market into smaller groups based on
meaningfully shared characteristics is referred to as
market segmentation
newspapers are an effective way for small businesses to advertise their goods or
services to the local community
true
Campbells offers consumers many choices of canned soups. this group of
related products marketed by Campbells is its
product line
one concern about using social media, like Twitter, to compile marketing
research data is
consumer privacy
the two-day flow of communication between a salesperson and a customer that is
paid for by the firm and seeks to influence the customers purchase decision is
referred to as
, personal selling
test marketing occurs when a new product is introduced in its final form to a
geographically limited market to see how well the product sells and to get
reactions from potential users
true
gathering data about what competitors are doing in the marketplace is
competitive intelligence
what are the three basic strategies for targeting marketers
undifferentiated targeting, differentiated targeting, and niche targeting
colin has opened up to a new sports bar/restaurant in a town. he has determined
that his market segments are (1) students from the nearby college campus, (2)
families with small children, and (3) young adult males. colin now has to
determine which of these segments will provide the best opportunity to maximize
sales. the process of doing this is referred to as a
targeting
the practice in which companies frequently come out with new models of a
product that make existing models obsolete is an ethical issue related to new-
product development and is termed
planned obsolescence
the organizational activity that links the consumer, customer, and public to the
marketer through information is known as
marketing research
COMPLETE SOLUTIONS GRADED A++
one of the advantages of radio as an advertising medium is that
is audio only
which category of product adopters relies on others for information and buy a
product because their friends have already done so?
late majority
the process of dividing a larger market into smaller groups based on
meaningfully shared characteristics is referred to as
market segmentation
newspapers are an effective way for small businesses to advertise their goods or
services to the local community
true
Campbells offers consumers many choices of canned soups. this group of
related products marketed by Campbells is its
product line
one concern about using social media, like Twitter, to compile marketing
research data is
consumer privacy
the two-day flow of communication between a salesperson and a customer that is
paid for by the firm and seeks to influence the customers purchase decision is
referred to as
, personal selling
test marketing occurs when a new product is introduced in its final form to a
geographically limited market to see how well the product sells and to get
reactions from potential users
true
gathering data about what competitors are doing in the marketplace is
competitive intelligence
what are the three basic strategies for targeting marketers
undifferentiated targeting, differentiated targeting, and niche targeting
colin has opened up to a new sports bar/restaurant in a town. he has determined
that his market segments are (1) students from the nearby college campus, (2)
families with small children, and (3) young adult males. colin now has to
determine which of these segments will provide the best opportunity to maximize
sales. the process of doing this is referred to as a
targeting
the practice in which companies frequently come out with new models of a
product that make existing models obsolete is an ethical issue related to new-
product development and is termed
planned obsolescence
the organizational activity that links the consumer, customer, and public to the
marketer through information is known as
marketing research
