MAR2011 FINAL EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
A strategy in which two or more companies issue a single product in an effort to
capitalize on the equity of each companies brand is called
co-branding
The strategy to recapture lost sources of brand equity and identify and establish
new sources of brand equity is referred to as
Brand revitalization
Corporate social responsibility refers to
An organization's obligation to maximize its positive impact and minimize its negative
impact on society
Intermediaries through which the flow of products travels are called
Distribution channel
The transmission of data, voice, and video via any wireless-enabled computing
device, without a fixed physical connection, is a technology known as
mobile computing
according to your text, the ultimate goal of delivering superior customer service
is to
increase brand loyalty
, An organization purchases products with the intention of selling them to the
ultimate consumer for their personal, family, or household use. this organization
is a
retailer
What is the term for the situation which a company does not have enough
inventory available to fill an order
stockout
The view that an organization has an obligation to those who can affect the
achievement of its objectives is referred to as
stockholder responsibility
The policy or practice of employees volunteering their time or talents for
charitable, emotional, or other worthwhile activities, especially in the community,
is called
corporate volunteerism
anything a company does that directly touches the customer falls under the realm
of customer service
true
When a business allows employees to make decisions about how service is
provided to customers it is practicing
empowerment
The term ease of doing business refers to
the amount of effort required on the part of a customer when dealing with a firm
COMPLETE SOLUTIONS GRADED A++
A strategy in which two or more companies issue a single product in an effort to
capitalize on the equity of each companies brand is called
co-branding
The strategy to recapture lost sources of brand equity and identify and establish
new sources of brand equity is referred to as
Brand revitalization
Corporate social responsibility refers to
An organization's obligation to maximize its positive impact and minimize its negative
impact on society
Intermediaries through which the flow of products travels are called
Distribution channel
The transmission of data, voice, and video via any wireless-enabled computing
device, without a fixed physical connection, is a technology known as
mobile computing
according to your text, the ultimate goal of delivering superior customer service
is to
increase brand loyalty
, An organization purchases products with the intention of selling them to the
ultimate consumer for their personal, family, or household use. this organization
is a
retailer
What is the term for the situation which a company does not have enough
inventory available to fill an order
stockout
The view that an organization has an obligation to those who can affect the
achievement of its objectives is referred to as
stockholder responsibility
The policy or practice of employees volunteering their time or talents for
charitable, emotional, or other worthwhile activities, especially in the community,
is called
corporate volunteerism
anything a company does that directly touches the customer falls under the realm
of customer service
true
When a business allows employees to make decisions about how service is
provided to customers it is practicing
empowerment
The term ease of doing business refers to
the amount of effort required on the part of a customer when dealing with a firm
