MAR2011 CH. 5 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
What is consumer buying behavior?
the buying behavior of individuals ad households who buy goods and services for
personal consumption
What are 4 factors that influence consumer behavior and some examples of
each?
1. cultural; (sub)culture, social class
2. social; fam, reference groups, roles/status
3. personal; age/life cycle stage, economic situation, lifestyle
4.psychological; motivation, perception, learning, beliefs
_____ is the most basic cause of a person's wants and behavior; it is learned
from society & family and reflects basic values, perceptions, wants, & behaviors.
culture
Groups of people with shared value systems based on common life experiences
and situations are referred to as _____.
subcultures
Hispanic consumers, african-american consumers, asian-american consumers, &
mature consumers in the US are all _____.
subcultures
, A _____ is a relatively permanent and ordered division in a society whose
members share similar values, interests, and behaviors.
social class
Marketers attempt to reach _____, people within reference groups who, bc of
social skills or knowledge, exert social influence on others, as brand marketers or
for buzz marketing.
opinion leaders
A _____ is one's expected activities whereas _____ is the esteem given to it by
society.
role; status
A person's pattern of living as expressed in his/her activities, interests, and
opinions is that person's _____.
lifestyle
_____ is the unique psychological characteristics that distinguish a person or
group.
personality
A _____ is a need that is sufficiently pressing to direct the person to seek
satisfaction of the need.
motive (drive)
What are the 5 levels of Maslow's Hierarchy of Needs, from bottom to top?
physiological needs, safety needs, social needs, esteem needs, self-actualization needs
The process of selecting, organizing, and interpreting inputs to produce meaning
is referred to as _____.
COMPLETE SOLUTIONS GRADED A++
What is consumer buying behavior?
the buying behavior of individuals ad households who buy goods and services for
personal consumption
What are 4 factors that influence consumer behavior and some examples of
each?
1. cultural; (sub)culture, social class
2. social; fam, reference groups, roles/status
3. personal; age/life cycle stage, economic situation, lifestyle
4.psychological; motivation, perception, learning, beliefs
_____ is the most basic cause of a person's wants and behavior; it is learned
from society & family and reflects basic values, perceptions, wants, & behaviors.
culture
Groups of people with shared value systems based on common life experiences
and situations are referred to as _____.
subcultures
Hispanic consumers, african-american consumers, asian-american consumers, &
mature consumers in the US are all _____.
subcultures
, A _____ is a relatively permanent and ordered division in a society whose
members share similar values, interests, and behaviors.
social class
Marketers attempt to reach _____, people within reference groups who, bc of
social skills or knowledge, exert social influence on others, as brand marketers or
for buzz marketing.
opinion leaders
A _____ is one's expected activities whereas _____ is the esteem given to it by
society.
role; status
A person's pattern of living as expressed in his/her activities, interests, and
opinions is that person's _____.
lifestyle
_____ is the unique psychological characteristics that distinguish a person or
group.
personality
A _____ is a need that is sufficiently pressing to direct the person to seek
satisfaction of the need.
motive (drive)
What are the 5 levels of Maslow's Hierarchy of Needs, from bottom to top?
physiological needs, safety needs, social needs, esteem needs, self-actualization needs
The process of selecting, organizing, and interpreting inputs to produce meaning
is referred to as _____.
