MAR2023 CHAPTER 20 EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATES
Social Media
Online media where users submit comments, photos, and videos—often accompanied
by a feedback process to identify "popular" topics.
Social media is used interchangeably with
Web 2.0 and 3.0
user-generated content (UGC)
The various forms of online media content that are publicly available and created by
consumers or end users. Also called consumer-generated content.
What are the two factors used to classify social networks for marketers?
Self-disclosure and Media richness
marketing is the practice of focusing on the identification and recruitment of
influential people to advocate a company's products, services, and brands rather
than focusing exclusively on prospective buyers.
Influencer
An influencer that has a large number of followers has perceived ______ with
those followers, which, in turn, leads to ______.
credibility; trust
Web 2.0
, includes functionalities that permit people to collaborate and share information online;
new functionalities exist to make possible a high degree of user interactivity
Web 3.0
includes additional functionalities that allow personalization and customization to each
individual based on location, interests, and needs
In what ways are influencers compensated?
- They are paid outright.
- They are given free products or services.
- They are reimbursed for their expenses.
The use of social networks in the context of e-commerce transactions is referred
to as ______.
social commerce
Social Shopping
The use of social network services and websites by consumers to share their latest
purchases, deals, coupons, product reviews, want lists, and other shopping finds with
friends and contacts.
Influencer Marketing
The practice of focusing on the identification and recruitment of influencers to advocate
a company's products, services, and brands rather than focusing exclusively on
prospective buyers.
Which social media outlet accounts for the greatest share of social commerce?
Facebook
An influencer on social media can be identified based on
WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATES
Social Media
Online media where users submit comments, photos, and videos—often accompanied
by a feedback process to identify "popular" topics.
Social media is used interchangeably with
Web 2.0 and 3.0
user-generated content (UGC)
The various forms of online media content that are publicly available and created by
consumers or end users. Also called consumer-generated content.
What are the two factors used to classify social networks for marketers?
Self-disclosure and Media richness
marketing is the practice of focusing on the identification and recruitment of
influential people to advocate a company's products, services, and brands rather
than focusing exclusively on prospective buyers.
Influencer
An influencer that has a large number of followers has perceived ______ with
those followers, which, in turn, leads to ______.
credibility; trust
Web 2.0
, includes functionalities that permit people to collaborate and share information online;
new functionalities exist to make possible a high degree of user interactivity
Web 3.0
includes additional functionalities that allow personalization and customization to each
individual based on location, interests, and needs
In what ways are influencers compensated?
- They are paid outright.
- They are given free products or services.
- They are reimbursed for their expenses.
The use of social networks in the context of e-commerce transactions is referred
to as ______.
social commerce
Social Shopping
The use of social network services and websites by consumers to share their latest
purchases, deals, coupons, product reviews, want lists, and other shopping finds with
friends and contacts.
Influencer Marketing
The practice of focusing on the identification and recruitment of influencers to advocate
a company's products, services, and brands rather than focusing exclusively on
prospective buyers.
Which social media outlet accounts for the greatest share of social commerce?
An influencer on social media can be identified based on
