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Ok, so before we get started, let's just make sure we got everything clear on how
we should go about preparing for our product's pitch.
What do you think is the most important component of delivering value to a
customer?
Product Experience.
Now that we understand, the product experience, let's talk about what customer
benefits are.
What is an essential benefit of a product?
The essential benefit is the primary purpose of using the product.
I didn't know that, actually. So, if that's what an essential benefit is, what do we
mean when we refer to the "core product"?
The customer experience goes well and meets (or exceeds) expectations and the
baseline is met.
Exactly. And this brings us to our next concept, an important one. What is an
enhanced product?
A product that has perks and extra features.
Ok, let's talk about product lifecycle. Do you know the basic stages?