COMPLETE SOLUTIONS
Traditional Mix
Advertising
Personal Selling
Sales Promotion
Direct Marketing
PR
AUGMENTED
Better and new features
ex: free therapy when you see a lawyer
Conversion Rate
number of sales/ number of calls
Meeting Quota
actual sales/ sale goals
CPM
Ad costs/ (Impressions/1000)
Weighted CPM
Ad costs/ (impressions x audience/ 1000)
intangible
personify