MAR3023 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
False
Jeffrey, the marketing manager at Stillest & Nyce HomeNeeds, conducts a survey to
identify consumers who would require a new type of recliner and researches the best
design for them. After this, it is the responsibility of Karen, the finance manager, to
decide the pricing strategy for the new product.
True
Marketing myopia occurs when management fails to recognize the scope of its
business.
True
A theater group promoting a performance to raise funds in the fight against cancer is an
example of both cause marketing and event marketing.
False
Strategic planning has a critical impact on a firm's destiny because it provides short-
term direction for decision makers.
True
The second step in the planning process is corporate development of the organization's
objectives.
False
A firm describes its overall goals and operational scope in its organization chart.
, True
The expanded concept of marketing activities permeates all functions in businesses and
not-for profit organizations
True
The planning process creates a blueprint that everyone in the organization must follow
in order to achieve the organizational objectives.
False
Surveys have shown that marketers overestimate the impact that cause marketing has
on how the customer views the company. According to their observations, sales will not
increase because a company is linked to a cause.
False
Promotional events designed to attract visitors to a particular area or to improve the
image of a city, state, or nation would be examples of event marketing
False
An important difference between for-profit and not-for-profit organizations is that for-
profits often market to multiple publics rather than a single public.
False
Firms that narrowly define their organizational goals can avoid the problem of marketing
myopia.
True
Some not-for-profit organizations, such as the Lance Armstrong Foudation, have
adopted the marketing concept by partnering with for-profit companies, such as Nike, to
promote the not-for-profits message or image.
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
False
Jeffrey, the marketing manager at Stillest & Nyce HomeNeeds, conducts a survey to
identify consumers who would require a new type of recliner and researches the best
design for them. After this, it is the responsibility of Karen, the finance manager, to
decide the pricing strategy for the new product.
True
Marketing myopia occurs when management fails to recognize the scope of its
business.
True
A theater group promoting a performance to raise funds in the fight against cancer is an
example of both cause marketing and event marketing.
False
Strategic planning has a critical impact on a firm's destiny because it provides short-
term direction for decision makers.
True
The second step in the planning process is corporate development of the organization's
objectives.
False
A firm describes its overall goals and operational scope in its organization chart.
, True
The expanded concept of marketing activities permeates all functions in businesses and
not-for profit organizations
True
The planning process creates a blueprint that everyone in the organization must follow
in order to achieve the organizational objectives.
False
Surveys have shown that marketers overestimate the impact that cause marketing has
on how the customer views the company. According to their observations, sales will not
increase because a company is linked to a cause.
False
Promotional events designed to attract visitors to a particular area or to improve the
image of a city, state, or nation would be examples of event marketing
False
An important difference between for-profit and not-for-profit organizations is that for-
profits often market to multiple publics rather than a single public.
False
Firms that narrowly define their organizational goals can avoid the problem of marketing
myopia.
True
Some not-for-profit organizations, such as the Lance Armstrong Foudation, have
adopted the marketing concept by partnering with for-profit companies, such as Nike, to
promote the not-for-profits message or image.
