MAR3023 EXAM QUESTIONS AND ANSWERS WITH COMPLETE
SOLUTIONS GRADED A++ LATEST UPDATE
The expanded concept of marketing activities permeates all functions in
businesses and not-for profit organizations
True
Jeffrey, the marketing manager at Stille & Nyce HomeNeeds, conducts a survey to
identify consumers who would require a new type of recliner and researches the
best design for them. After this, it is the responsibility of Karen, the finance
manager, to decide the pricing strategy for the new product.
False
Marketing myopia occurs when management fails to recognize the scope of its
business.
True
Firms that narrowly define their organizational goals can avoid the problem of
marketing myopia.
False
Some not-for-profit organizations, such as the Lance Armstrong Foundation,
have adopted the marketing concept by partnering with for-profit companies,
such as Nike, to promote the not-for-profit's message or image.
True
, An important difference between for-profit and not-for-profit organizations is that
for-profits often market to multiple publics rather than a single public.
False
Celebrities such as Tiger Woods and David Beckham use person marketing as a
way to increase their value in the marketplace.
True
Promotional events designed to attract visitors to a particular area or to improve
the image of a city, state, or nation would be examples of event marketing.
False
A theater group promoting a performance to raise funds in the fight against
cancer is an example of both cause marketing and event marketing.
True
Surveys have shown that marketers overestimate the impact that cause
marketing has on how the customer views the company. According to their
observations, sales will not increase because a company is linked to a cause.
False
According to relationship marketing, firms must apply higher standards of
customer satisfaction to external customer relationships over intradepartmental
relationships.
False
In the past, firms have viewed their suppliers as adversaries against whom they
must fiercely negotiate prices, playing one off against the other.
True
SOLUTIONS GRADED A++ LATEST UPDATE
The expanded concept of marketing activities permeates all functions in
businesses and not-for profit organizations
True
Jeffrey, the marketing manager at Stille & Nyce HomeNeeds, conducts a survey to
identify consumers who would require a new type of recliner and researches the
best design for them. After this, it is the responsibility of Karen, the finance
manager, to decide the pricing strategy for the new product.
False
Marketing myopia occurs when management fails to recognize the scope of its
business.
True
Firms that narrowly define their organizational goals can avoid the problem of
marketing myopia.
False
Some not-for-profit organizations, such as the Lance Armstrong Foundation,
have adopted the marketing concept by partnering with for-profit companies,
such as Nike, to promote the not-for-profit's message or image.
True
, An important difference between for-profit and not-for-profit organizations is that
for-profits often market to multiple publics rather than a single public.
False
Celebrities such as Tiger Woods and David Beckham use person marketing as a
way to increase their value in the marketplace.
True
Promotional events designed to attract visitors to a particular area or to improve
the image of a city, state, or nation would be examples of event marketing.
False
A theater group promoting a performance to raise funds in the fight against
cancer is an example of both cause marketing and event marketing.
True
Surveys have shown that marketers overestimate the impact that cause
marketing has on how the customer views the company. According to their
observations, sales will not increase because a company is linked to a cause.
False
According to relationship marketing, firms must apply higher standards of
customer satisfaction to external customer relationships over intradepartmental
relationships.
False
In the past, firms have viewed their suppliers as adversaries against whom they
must fiercely negotiate prices, playing one off against the other.
True
