MAR3023 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
M6.1 - Harley Davidson is a great example of what sort of brand loyalty
Identity loyalty
M6.1 - The connection between a lot of advertising and brand equity is
________than the connection between sustained innovation excellence and brand
equity
a lot weaker
M6.1 - There are different types of brand loyalty that vary in their strength. Which
of the following is the correct order of strength presented in the section.
Strongest first, weakest last.
Emotional, identity, differentiation, service contract, convenience.
M6.1 - Virgin has used the following to extend its brand name
None of the above.
M6.1 - Which of the following is the odd-brand out
Tide
M6.1 - In leveraging brand reputation a strong brand
Provides a foot in the door, that is all.
M6.1 - Singer sewing machine wrecked its brand equity by
All of these options.
- Ceasing
,- Sold off all
- Stopped investing
M6.1 - Where are the greatest branding opportunities today
In developing economies.
M6.1 - Bruce McLaren, a New Zealander, founded the McLaren racing team that
won eight Formula One World championships during the 1980s, and McLaren is
still a major player in the design of racing cars and winning Championships.
Which of the following would not have been a good brand extension
McLaren scenic tours to New Zealand.
M6.1 - Which of the following is likely to most increase shareholder value and
obtaining financing
Have the company name as the brand name.
M6.1 - Given the results of the Nescafe Instant coffee experiment how did Nescafe
reposition its brand
Great tasting and it frees up time to do more important chores.
M6.1 - A brand is
B and C.
- Is a set of associations
- A reputation
M6.1 - Who are/were most likely to be the most brand-loyal to packaged goods
and appliances
Your grandparents' generation.
M6.1 - The great era of branding started
,In the late 1800s.
M6.1 - What is the reason for the change in brand loyalty between generations
Reduced Product improvement
M6.1 - When a logo's reputation is earned over decades
The logo should stay the same for decades.
M6.2 - Which of the following was not one of the first two activities in the Good
Grip's product development process
Hire a designer
M6.2 - The Good Grips case study highlighted best practice in
All of the above.
- Understanding
- Design
- Funding
- Maximizing
- Minimizing
M6.2 - The Chief Executive of GE, Jeff Immelt thinks
GE will move its breakthrough product development efforts to India and China
M6.2 - The filtering, stage-gate approach in turbulent times is considered by two
leadingmarketing scholars to be
Cumbersome and inappropriate
M6.2 - The typical performance metric for judging new product success is
% of sales coming from new products launched in the last 3-5 years
, M6.2 - The filter or stage-gate product development process is made up of which
of thefollowing stages:
Idea development, analysis and screening, concept development, prototypedesign,
prototype manufacturing and testing
M6.2 - The current emphasis in new product development in North America
encourages
Managers to think inside the box.
M6.2 - In 1990 ____ of new product development projects were next generation,
breakthrough products and by 2004 ____were next generation, break through
productsaccording to Professor Cooper.
20%, 12%
M6.3 - What is the key to a successful product design process
Iterating or cycling from design improvement and improved prototype tocustomer testing
and consultation
M6.3 - Product development is about strong
All of the above.
- Design creativity
- Leadership
- Focus
- Simplicity
M6.3 - Concurrent engineering is
When several product development teams work in parallel rather than insequence.
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
M6.1 - Harley Davidson is a great example of what sort of brand loyalty
Identity loyalty
M6.1 - The connection between a lot of advertising and brand equity is
________than the connection between sustained innovation excellence and brand
equity
a lot weaker
M6.1 - There are different types of brand loyalty that vary in their strength. Which
of the following is the correct order of strength presented in the section.
Strongest first, weakest last.
Emotional, identity, differentiation, service contract, convenience.
M6.1 - Virgin has used the following to extend its brand name
None of the above.
M6.1 - Which of the following is the odd-brand out
Tide
M6.1 - In leveraging brand reputation a strong brand
Provides a foot in the door, that is all.
M6.1 - Singer sewing machine wrecked its brand equity by
All of these options.
- Ceasing
,- Sold off all
- Stopped investing
M6.1 - Where are the greatest branding opportunities today
In developing economies.
M6.1 - Bruce McLaren, a New Zealander, founded the McLaren racing team that
won eight Formula One World championships during the 1980s, and McLaren is
still a major player in the design of racing cars and winning Championships.
Which of the following would not have been a good brand extension
McLaren scenic tours to New Zealand.
M6.1 - Which of the following is likely to most increase shareholder value and
obtaining financing
Have the company name as the brand name.
M6.1 - Given the results of the Nescafe Instant coffee experiment how did Nescafe
reposition its brand
Great tasting and it frees up time to do more important chores.
M6.1 - A brand is
B and C.
- Is a set of associations
- A reputation
M6.1 - Who are/were most likely to be the most brand-loyal to packaged goods
and appliances
Your grandparents' generation.
M6.1 - The great era of branding started
,In the late 1800s.
M6.1 - What is the reason for the change in brand loyalty between generations
Reduced Product improvement
M6.1 - When a logo's reputation is earned over decades
The logo should stay the same for decades.
M6.2 - Which of the following was not one of the first two activities in the Good
Grip's product development process
Hire a designer
M6.2 - The Good Grips case study highlighted best practice in
All of the above.
- Understanding
- Design
- Funding
- Maximizing
- Minimizing
M6.2 - The Chief Executive of GE, Jeff Immelt thinks
GE will move its breakthrough product development efforts to India and China
M6.2 - The filtering, stage-gate approach in turbulent times is considered by two
leadingmarketing scholars to be
Cumbersome and inappropriate
M6.2 - The typical performance metric for judging new product success is
% of sales coming from new products launched in the last 3-5 years
, M6.2 - The filter or stage-gate product development process is made up of which
of thefollowing stages:
Idea development, analysis and screening, concept development, prototypedesign,
prototype manufacturing and testing
M6.2 - The current emphasis in new product development in North America
encourages
Managers to think inside the box.
M6.2 - In 1990 ____ of new product development projects were next generation,
breakthrough products and by 2004 ____were next generation, break through
productsaccording to Professor Cooper.
20%, 12%
M6.3 - What is the key to a successful product design process
Iterating or cycling from design improvement and improved prototype tocustomer testing
and consultation
M6.3 - Product development is about strong
All of the above.
- Design creativity
- Leadership
- Focus
- Simplicity
M6.3 - Concurrent engineering is
When several product development teams work in parallel rather than insequence.
