MAR3023 CH9 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
Each market segment consists of people who are relatively similar to each other
in terms of
their consumption behavior
A product differentiation strategy should achieve which of the following
it should help consumers perceive the product as being different and better than
competing ones
A business firm should ________ its markets so it can respond more effectively
to the needs of its potential buyers, which should result in increased sales and
profits
segment
What two outcomes result from effective market segmentation?
identifying specific marketing mix actions
forming meaningful groupings
The original target customer from Zappos.com had which two characteristics?
customers who want a large selection of shoes
customers that value free return policies
Market segments are the relatively ________ groups of prospective buyers that
result from the market segmentation process
homogenous
, A _________ is a framework to relate the market segments of potential buyers to
products offered or potential marketing actions
market product grid
The _________ strategy involved a firm using different marketing mix activities to
help consumers perceive the product as being different and better than
competing products
product differentiation
The fundamental reason a business firm engages in market segmentation is to
increase its sales and profits
After a marketer has identified a group with specific needs and benefits, the
marketer should then
develop specific marketing actions that will satisfy that groups' particular needs
When expenses are greater than the potentially increased sales from
segmentation, a firm should
not attempt to segment its market
Two specific segmentation strategies are to identify either 1: one product or 2:
multiple products that can serve
multiple market segments
A market product grid shows various product offerings and
segments of prospective buyers
A business goes to the trouble and expense of segmenting its marketing when
it expects that it will increase sales and profits
Mass customization is one of several ______ strategies
COMPLETE SOLUTIONS GRADED A++
Each market segment consists of people who are relatively similar to each other
in terms of
their consumption behavior
A product differentiation strategy should achieve which of the following
it should help consumers perceive the product as being different and better than
competing ones
A business firm should ________ its markets so it can respond more effectively
to the needs of its potential buyers, which should result in increased sales and
profits
segment
What two outcomes result from effective market segmentation?
identifying specific marketing mix actions
forming meaningful groupings
The original target customer from Zappos.com had which two characteristics?
customers who want a large selection of shoes
customers that value free return policies
Market segments are the relatively ________ groups of prospective buyers that
result from the market segmentation process
homogenous
, A _________ is a framework to relate the market segments of potential buyers to
products offered or potential marketing actions
market product grid
The _________ strategy involved a firm using different marketing mix activities to
help consumers perceive the product as being different and better than
competing products
product differentiation
The fundamental reason a business firm engages in market segmentation is to
increase its sales and profits
After a marketer has identified a group with specific needs and benefits, the
marketer should then
develop specific marketing actions that will satisfy that groups' particular needs
When expenses are greater than the potentially increased sales from
segmentation, a firm should
not attempt to segment its market
Two specific segmentation strategies are to identify either 1: one product or 2:
multiple products that can serve
multiple market segments
A market product grid shows various product offerings and
segments of prospective buyers
A business goes to the trouble and expense of segmenting its marketing when
it expects that it will increase sales and profits
Mass customization is one of several ______ strategies
