MAR3023 EXAM REVIEW QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
Select the scenario that illustrates a marketing exchange.
A) Moria notices an ad in the paper that Best Buy is having a sale on televisions.
B) Rogan lets Brian borrow his lawn mower since his is broken.
C) The sales representative tells his customer that he will give him 10 percent off
if the customer signs the contract today.
D) Carter pays $3.49 for a coffee from Starbucks.
D) Carter pays $3.49 for a coffee from Starbucks.
True or false: Environmental forces are absolute constraints that firms have no
control over.
False
(some companies have been able to affect some environmental forces by achieving
technological or competitive breakthroughs.)
True or false: The marketing activities of an organization have the potential to
impact society as a whole.
True
Studies show that approximately ________ percent of the new products that are
launched go on to fail in the marketplace.
40
An environmental scan that is most useful, should be able to ______.
, develop explanations for trends
identify trends
interpret trends
Which agency monitors the world population profile?
the Population Reference Bureau
Metropolitan statistical area
has at least one urbanized area of 50,000 or more people
Micropolitan statistical area
has at least one urban cluster of at least 10,000 but less than 50,000 people
Metropolitan divisions
are subdivided metropolitan statistical areas
Combined statistical areas
grouping of metropolitan and micropolitan statistical areas
What is required of effective market segments?
Buyers will respond similarly to a marketing action
Buyers have common needs
What value is of growing importance both in the United States and worldwide?
sustainability
The Consumer Confidence Index and the Index of Consumer Sentiment track
______.
consumer expectations about the economy
Disposable income is used to pay for ______.
necessities like food, housing, clothing, and transportation
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
Select the scenario that illustrates a marketing exchange.
A) Moria notices an ad in the paper that Best Buy is having a sale on televisions.
B) Rogan lets Brian borrow his lawn mower since his is broken.
C) The sales representative tells his customer that he will give him 10 percent off
if the customer signs the contract today.
D) Carter pays $3.49 for a coffee from Starbucks.
D) Carter pays $3.49 for a coffee from Starbucks.
True or false: Environmental forces are absolute constraints that firms have no
control over.
False
(some companies have been able to affect some environmental forces by achieving
technological or competitive breakthroughs.)
True or false: The marketing activities of an organization have the potential to
impact society as a whole.
True
Studies show that approximately ________ percent of the new products that are
launched go on to fail in the marketplace.
40
An environmental scan that is most useful, should be able to ______.
, develop explanations for trends
identify trends
interpret trends
Which agency monitors the world population profile?
the Population Reference Bureau
Metropolitan statistical area
has at least one urbanized area of 50,000 or more people
Micropolitan statistical area
has at least one urban cluster of at least 10,000 but less than 50,000 people
Metropolitan divisions
are subdivided metropolitan statistical areas
Combined statistical areas
grouping of metropolitan and micropolitan statistical areas
What is required of effective market segments?
Buyers will respond similarly to a marketing action
Buyers have common needs
What value is of growing importance both in the United States and worldwide?
sustainability
The Consumer Confidence Index and the Index of Consumer Sentiment track
______.
consumer expectations about the economy
Disposable income is used to pay for ______.
necessities like food, housing, clothing, and transportation
