MAR3023 EXAM1 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
Barriers to entry are:
business practices or conditions that make it difficult for new firms to enter the market
The Census Bureau has developed classification system describe the varying
locations of the population. this classification system, an area which is urban,
contains 70,000 people, and is adjacent to a territory that has a high degree of
social and economic as a:
metropolitan statistical area
The Consumer Sentiment (also discussed in class as the Index of Consumer
Confidence) is an important indicator in which sector of the macro-environment?
Economic
The development regional marketing plans was the result of
recognition of geographic difference n product preferences .
In recent years, consumers have protested against practice of buying cheap
coffee from Colombian farmers and then selling pennies' worth of coffee for high
prices in their stores here in the U.S. These "grass roots movements" by
consumers are referred to as:
consumerism
Tracey goes to www.vitaminworld.com and types in her height, weight, gender,
age, activity level, eating habits, and medical conditions. Then she is given the
, option to buy vitamins customized to her specific needs. From a marketing
perspective, which dimension of culture is this an example of?
Individualism
The sector of the macro-environment that is experiencing the most rapid rate of
change is the__sector.
technological
The lumber companies began replant forests after they cut them down; this
process is known as lumber farming. Lumber farming is done to restore natural
resources so they won't be exhausted. This effort illustrates what concept?
. Green marketing
Campbell's Soup's introduction of its microwavable Soup at Hand and its Chunky
Soups line as additions to its market-leading line of condensed soups is an
example of a company's attempt to ___________the environment.
Adapt to
Frankie landed a great job, making $100,000 per year. Unfortunately, his real
income is worth only $80,000. Frankie's "real" yearly salary is lower due to
____which is measured by the_____
Inflation, Consumer Price Index
When Judy decided to buy an electric can opener as a wedding present, she
wanted to buy a brand name opener that attached under a cabinet, came in an
attractive designer color, and had sleek styling. These are____Judy used during
the alternative evaluation stage of the purchase decision process
evaluative criteria
COMPLETE SOLUTIONS GRADED A++
Barriers to entry are:
business practices or conditions that make it difficult for new firms to enter the market
The Census Bureau has developed classification system describe the varying
locations of the population. this classification system, an area which is urban,
contains 70,000 people, and is adjacent to a territory that has a high degree of
social and economic as a:
metropolitan statistical area
The Consumer Sentiment (also discussed in class as the Index of Consumer
Confidence) is an important indicator in which sector of the macro-environment?
Economic
The development regional marketing plans was the result of
recognition of geographic difference n product preferences .
In recent years, consumers have protested against practice of buying cheap
coffee from Colombian farmers and then selling pennies' worth of coffee for high
prices in their stores here in the U.S. These "grass roots movements" by
consumers are referred to as:
consumerism
Tracey goes to www.vitaminworld.com and types in her height, weight, gender,
age, activity level, eating habits, and medical conditions. Then she is given the
, option to buy vitamins customized to her specific needs. From a marketing
perspective, which dimension of culture is this an example of?
Individualism
The sector of the macro-environment that is experiencing the most rapid rate of
change is the__sector.
technological
The lumber companies began replant forests after they cut them down; this
process is known as lumber farming. Lumber farming is done to restore natural
resources so they won't be exhausted. This effort illustrates what concept?
. Green marketing
Campbell's Soup's introduction of its microwavable Soup at Hand and its Chunky
Soups line as additions to its market-leading line of condensed soups is an
example of a company's attempt to ___________the environment.
Adapt to
Frankie landed a great job, making $100,000 per year. Unfortunately, his real
income is worth only $80,000. Frankie's "real" yearly salary is lower due to
____which is measured by the_____
Inflation, Consumer Price Index
When Judy decided to buy an electric can opener as a wedding present, she
wanted to buy a brand name opener that attached under a cabinet, came in an
attractive designer color, and had sleek styling. These are____Judy used during
the alternative evaluation stage of the purchase decision process
evaluative criteria
