MAR3023 MODULE 2 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
The key to competitive research is to focis & understand:
Competitor added-Value processes
____ is $'s spent on advertising divided by all $'s spent on advertising by industry
Voice Share
Monopolistic competition has
Many suppliers with a variety of products, each of which has a small market share
Market share is measured as
Company sales in $'s divided by total industry $ sales over specified time period x 100%
Which of the following are NOT part of the competitive added value chain
System control processes
How many competitive forces are their in the Porter Model
5
Which of the following is correct. Marketing views suppliers & buyers
Mostly as Partners, sometimes as competition
Which of the following are NOT part of the competitive added value chain:
Resource allocation process
Market share is measured
-Globally
-By Country
, -By region of a country
-By segment of users
Perfect competition has
Many suppliers selling essentially the same product
The 3 stages of an individual distributor audit (in order)
2.2
1. Performance metric Analysis
2. Fit Analysis
3. Added value chain Analysis
Channel research identifies where a distributor or trading partner is
comparatively weak and/or strong:
2.2
Along it's added value chain
The BIGGEST driver of change channel is
2.2
NEW TECHNOLOGY
The futur of popular music depends on
2.2
-Reducing file sharing
-Finding a profitable way to sell music on the internet
___ is important in understanding distribution channel research
2.2
Process thinking skill
COMPLETE SOLUTIONS GRADED A++
The key to competitive research is to focis & understand:
Competitor added-Value processes
____ is $'s spent on advertising divided by all $'s spent on advertising by industry
Voice Share
Monopolistic competition has
Many suppliers with a variety of products, each of which has a small market share
Market share is measured as
Company sales in $'s divided by total industry $ sales over specified time period x 100%
Which of the following are NOT part of the competitive added value chain
System control processes
How many competitive forces are their in the Porter Model
5
Which of the following is correct. Marketing views suppliers & buyers
Mostly as Partners, sometimes as competition
Which of the following are NOT part of the competitive added value chain:
Resource allocation process
Market share is measured
-Globally
-By Country
, -By region of a country
-By segment of users
Perfect competition has
Many suppliers selling essentially the same product
The 3 stages of an individual distributor audit (in order)
2.2
1. Performance metric Analysis
2. Fit Analysis
3. Added value chain Analysis
Channel research identifies where a distributor or trading partner is
comparatively weak and/or strong:
2.2
Along it's added value chain
The BIGGEST driver of change channel is
2.2
NEW TECHNOLOGY
The futur of popular music depends on
2.2
-Reducing file sharing
-Finding a profitable way to sell music on the internet
___ is important in understanding distribution channel research
2.2
Process thinking skill
