MAR3023 CHAPTER 5: CONSUMER BEHAVIOR EXAM
QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
GRADED A++
Consumer behavior takes into account which three things?
A. A seller's attempt to target the market
B. The societal impact a firm has in its local market
C. Processes before and after purchase and use
D. Actions related to the purchase and use of a product
E. Mental and social processes
C. Processes before and after purchase and use
D. Actions related to the purchase and use of a product
E. Mental and social processes
Which is the final stage of the purchase decision process?
A. alternative evaluation
B. purchase decision
C. product referral
D. postpurchase behavior
D. postpurchase behavior
The perception of a difference between a person's ideal and actual situation is
known as ______.
A. prepurchase behavior
,B. a gap analysis
C. problem recognition
D. satisfaction clarification
C. problem recognition
After the consumer completes the problem recognition stage in the purchase
decision process, the consumer begins the ______ stage.
A. secondary needs
B. information search
C. purchase
D. alternative evaluation
B. information search
Routine purchases may only require ______ information search, whereas one-
time high expense purchases require more ______ information search time.
A. need-based; purchase-oriented
B. external; internal
C. internal; external
D. purchase-oriented; need-based
C. internal; external
The actions a person takes in purchasing and using products and services,
including the mental and social processes that come before and after these
actions, is known as ______.
A. retail buying
B. customer loyalty
,C. cognitive dissonance
D. consumer behavior
D. consumer behavior
Which situation is NOT a way to perform an internal search for information when
deciding where to go get lunch?
A. You go to a new area of town and look around.
B. You decide not to go to the burger joint since it cooks your meal wrong every
time.
C. You remember a coworker's great comments about the sushi bar down the
street.
D. You are in the mood for BBQ and decided to go to your favorite restaurant.
A. You go to a new area of town and look around.
Put the five stages of the purchase decision process in the sequence in which
they occur. (The first stage should be the top item in your list.)
1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. postpurchase behavior
Which purchase decision will probably require the most extensive information
search?
A. a new file cabinet for the office
B. purchasing a wheelbarrow for the first time
, C. replacing an existing hair dryer
D. new windows for a home
D. new windows for a home
Problem recognition is perceived as ______.
A. an ongoing deprivation of essential products
B. a situation that is perceived as negative by one's peers
C. a difference between a person's ideal and an actual situation
D. an issue for which the consumer knows of a possible solution
C. a difference between a person's ideal and an actual situation
Objective and subjective product criteria are developed during the ______ stage
of the purchase decision process so that the decision can be made in the next
stage.
A. alternative evaluation
B. implementation
C. prepurchase behavior
D. problem recognition
A. alternative evaluation
Information search is the ______ stage in the purchase decision process.
A. first
B. second
C. last
D. only required
B. second
QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
GRADED A++
Consumer behavior takes into account which three things?
A. A seller's attempt to target the market
B. The societal impact a firm has in its local market
C. Processes before and after purchase and use
D. Actions related to the purchase and use of a product
E. Mental and social processes
C. Processes before and after purchase and use
D. Actions related to the purchase and use of a product
E. Mental and social processes
Which is the final stage of the purchase decision process?
A. alternative evaluation
B. purchase decision
C. product referral
D. postpurchase behavior
D. postpurchase behavior
The perception of a difference between a person's ideal and actual situation is
known as ______.
A. prepurchase behavior
,B. a gap analysis
C. problem recognition
D. satisfaction clarification
C. problem recognition
After the consumer completes the problem recognition stage in the purchase
decision process, the consumer begins the ______ stage.
A. secondary needs
B. information search
C. purchase
D. alternative evaluation
B. information search
Routine purchases may only require ______ information search, whereas one-
time high expense purchases require more ______ information search time.
A. need-based; purchase-oriented
B. external; internal
C. internal; external
D. purchase-oriented; need-based
C. internal; external
The actions a person takes in purchasing and using products and services,
including the mental and social processes that come before and after these
actions, is known as ______.
A. retail buying
B. customer loyalty
,C. cognitive dissonance
D. consumer behavior
D. consumer behavior
Which situation is NOT a way to perform an internal search for information when
deciding where to go get lunch?
A. You go to a new area of town and look around.
B. You decide not to go to the burger joint since it cooks your meal wrong every
time.
C. You remember a coworker's great comments about the sushi bar down the
street.
D. You are in the mood for BBQ and decided to go to your favorite restaurant.
A. You go to a new area of town and look around.
Put the five stages of the purchase decision process in the sequence in which
they occur. (The first stage should be the top item in your list.)
1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. postpurchase behavior
Which purchase decision will probably require the most extensive information
search?
A. a new file cabinet for the office
B. purchasing a wheelbarrow for the first time
, C. replacing an existing hair dryer
D. new windows for a home
D. new windows for a home
Problem recognition is perceived as ______.
A. an ongoing deprivation of essential products
B. a situation that is perceived as negative by one's peers
C. a difference between a person's ideal and an actual situation
D. an issue for which the consumer knows of a possible solution
C. a difference between a person's ideal and an actual situation
Objective and subjective product criteria are developed during the ______ stage
of the purchase decision process so that the decision can be made in the next
stage.
A. alternative evaluation
B. implementation
C. prepurchase behavior
D. problem recognition
A. alternative evaluation
Information search is the ______ stage in the purchase decision process.
A. first
B. second
C. last
D. only required
B. second
