FAU MAR3023 - CH. 3 PT. 1 EXAM QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
LATEST UPDATE
Sue Ellen's Pizzeria currently has one location in the west part of Hartford. The
restaurant averages about 250 customers per day, and it is open between 11:00
a.m. and 10:00 p.m. every day. It offers a lunch buffet each day and has new
specialty pizzas that are featured each month. The challenge for Sue Ellen's
pizzeria is that it does not have much money for advertising, so potential
consumers are unaware of the restaurant and existing customers often forget
about it because they do not see or hear advertisements.
In addition, there have been problems in the past few months because the
specialty pizzas have not been very popular, costing Sue Ellen's potential
business. Customers have complained that the ingredients in the specialty pizzas
are often too exotic. Coupons traditionally have been popular at Sue Ellen's;
however, the company has noticed that fewer people are using the coupons sent
through the mail. This results in a great deal of wasted cost for the printing and
mailing of coupons that are never used. Sue Ellen's employees have also noticed
that a very high percentage of their customers at the restaurant have
smartphones and utilize social media while eating at the restaurant.
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
LATEST UPDATE
Sue Ellen's Pizzeria currently has one location in the west part of Hartford. The
restaurant averages about 250 customers per day, and it is open between 11:00
a.m. and 10:00 p.m. every day. It offers a lunch buffet each day and has new
specialty pizzas that are featured each month. The challenge for Sue Ellen's
pizzeria is that it does not have much money for advertising, so potential
consumers are unaware of the restaurant and existing customers often forget
about it because they do not see or hear advertisements.
In addition, there have been problems in the past few months because the
specialty pizzas have not been very popular, costing Sue Ellen's potential
business. Customers have complained that the ingredients in the specialty pizzas
are often too exotic. Coupons traditionally have been popular at Sue Ellen's;
however, the company has noticed that fewer people are using the coupons sent
through the mail. This results in a great deal of wasted cost for the printing and
mailing of coupons that are never used. Sue Ellen's employees have also noticed
that a very high percentage of their customers at the restaurant have
smartphones and utilize social media while eating at the restaurant.
