MAR3023 Q1 PRACTICE EXAM QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
According to one of the world's largest publishers, it was unprepared for recent
increases in the demand for books about personal security. If the publisher had
_____, it would have been prepared for the increase in demand.
-shifted funds from its product development department
-noticed changes in ethnic composition
-tracked environmental trends as a part of its ongoing operation
-noticed changing demographics
-created an operational plan
-tracked environmental trends as a part of its ongoing operation
Barriers to entry are:
-security devices such as firewalls used by computer networks.
-business practices or conditions that make it difficult for new firms to enter a
, market
-a set of security devices used primarily in automobiles
-"smart" security devices designed for office buildings.
-a set of rules and procedures that existing firms in an industry present to news
firms in the industry.
-business practices or conditions that make it difficult for new firms to enter a market
The development of regional marketing plans was the result of:
-cutbacks in advertising budgets.
-reductions in interstate business barriers.
-decentralization of corporate decision making.
-recognition of geographic differences in product preferences.
-the influence of international marketers.
-recognition of geographic differences in product preferences.
The competitive situation where AT&T, MCI, and Sprint control approximately 80
percent of the international long-distance telephone market is called a(n):
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
According to one of the world's largest publishers, it was unprepared for recent
increases in the demand for books about personal security. If the publisher had
_____, it would have been prepared for the increase in demand.
-shifted funds from its product development department
-noticed changes in ethnic composition
-tracked environmental trends as a part of its ongoing operation
-noticed changing demographics
-created an operational plan
-tracked environmental trends as a part of its ongoing operation
Barriers to entry are:
-security devices such as firewalls used by computer networks.
-business practices or conditions that make it difficult for new firms to enter a
, market
-a set of security devices used primarily in automobiles
-"smart" security devices designed for office buildings.
-a set of rules and procedures that existing firms in an industry present to news
firms in the industry.
-business practices or conditions that make it difficult for new firms to enter a market
The development of regional marketing plans was the result of:
-cutbacks in advertising budgets.
-reductions in interstate business barriers.
-decentralization of corporate decision making.
-recognition of geographic differences in product preferences.
-the influence of international marketers.
-recognition of geographic differences in product preferences.
The competitive situation where AT&T, MCI, and Sprint control approximately 80
percent of the international long-distance telephone market is called a(n):
