MODULE 4 MAR3023 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
A lot of modern market research is about _____________.
Tracking customer satisfaction/dissatisfaction
Tracking trends in demand
__________ is used to help define the problem.
Exploratory research
The study of whether redesigning an online site increases the sales to click
conversion rate is_ .
Cause and effect research
The most difficult step in the market research process is ____________. .
Defining the problem and research objective
A lot of data-mining of company sales records involves _____________ . .
Longitudinal research
Data collection is the __________ step in the market research process.
Third
When making a customer visit:
Talk amongst yourselves about what you saw
Customer visits are very good for generating .
Options and new ideas
Qualitative research is _________________ .
, Used to learn about customer motivations, beliefs and preferences
Not representative of the market
Conducted with small numbers of respondents
Hanging photos of customer visits in meeting rooms:
Keeps the focus on the customer
It is _______ to have management watch a focus group as they will want to
interrupt and add new questions to be asked.
A good idea
Observational research led IKEA to design for its Japanese customers:
A whole new line of furniture
Focus groups can be used to make go-no go decisions when:
The reaction is extreme
One of the major weaknesses of using qualitative research to select new product
development options is:
The small sample size
The _______ step in focus group research is to choose a moderator.
Second
How many focus groups should you run?
Until you learn nothing more
A survey of a whole population is called ___________ .
A census
Online research samples are ____________ representative of the whole
population.
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
A lot of modern market research is about _____________.
Tracking customer satisfaction/dissatisfaction
Tracking trends in demand
__________ is used to help define the problem.
Exploratory research
The study of whether redesigning an online site increases the sales to click
conversion rate is_ .
Cause and effect research
The most difficult step in the market research process is ____________. .
Defining the problem and research objective
A lot of data-mining of company sales records involves _____________ . .
Longitudinal research
Data collection is the __________ step in the market research process.
Third
When making a customer visit:
Talk amongst yourselves about what you saw
Customer visits are very good for generating .
Options and new ideas
Qualitative research is _________________ .
, Used to learn about customer motivations, beliefs and preferences
Not representative of the market
Conducted with small numbers of respondents
Hanging photos of customer visits in meeting rooms:
Keeps the focus on the customer
It is _______ to have management watch a focus group as they will want to
interrupt and add new questions to be asked.
A good idea
Observational research led IKEA to design for its Japanese customers:
A whole new line of furniture
Focus groups can be used to make go-no go decisions when:
The reaction is extreme
One of the major weaknesses of using qualitative research to select new product
development options is:
The small sample size
The _______ step in focus group research is to choose a moderator.
Second
How many focus groups should you run?
Until you learn nothing more
A survey of a whole population is called ___________ .
A census
Online research samples are ____________ representative of the whole
population.
