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M a n a ger ialg e co no m ics, g m ean in g g th eg app lication g of g econ o m icg m eth ods g in g th eg m an
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m ak in gg p ro c ess, g is g ag fu nd am entalg p ar tg of g an y g bus ines s g or g m an age -
g men tg cou rse. g T his g textbook g covers g allg th eg main g asp ects g of g m an ager ialg econo m ics:g th
eg th e or y g of g th eg f ir m ;g d em an d g th eo ry g an d g es tim atio n;g pr od u ctio n g and g costg th eory g a
nd g estim a tion ;g m ark etg stru ctur eg an d g p ricin g;g gam eg th eory ;g in ves tm en tg an alys is g an
d g go v er n me n tg po licy. g I tg in clud es g nu m er o us g and g ex tens iveg cas eg stud ies, g a s g wellg a s g
re vie wg qu es tion s g and g pro b lem -
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frie nd ly g p ro blem -
solvin gg ap pr oach g wh ich g tak es g theg r ead er g in g gr ad u alg s teps g f ro m g s im pleg p ro blems g th
rou gh g in c re as in gly g d if ficultg m ater ialg to g co m plex g cas eg stud ies , g pro vid in gg an g u nd erst
and in gg of g ho wg th eg relevantg pr in ciples g can g b eg ap plied g to g r eal-
lifeg s itu ations g in vo lv in g g m an agerialg d ecis io n-
m ak in g. g T his g bo ok g willg beg in v alu ab leg to g bus iness g and g eco no m ics g stud ents g atg bo th
g und e r gr a du a te g and g gr ad uate g lev els g who g hav eg ag basicg tr ainin gg in g calculus g and g qu a
ntitativ eg me tho ds.
N I CK g W I L K I N S O N g is g Asso ciateg Pr ofessor g in g E cono m ics g a tg Richm ond, g Theg Amer ican g
Inte rna tio na lg Univ ersity g in g Lond on. g Heg h as g tau ghtg bus in ess g and g econo m ics g in g v arious
g inte rna tio na lg institutions g in g theg UKg and g USA, g as g wellg as g wor kin gg in g business g m an ag
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,
,ManagerialgEconomics
M a n a ger ialg e co no m ics, g m ean in g g th eg app lication g of g econ o m icg m eth ods g in g th eg m an
- g a ge ria lg d ec is io n-
m ak in gg p ro c ess, g is g ag fu nd am entalg p ar tg of g an y g bus ines s g or g m an age -
g men tg cou rse. g T his g textbook g covers g allg th eg main g asp ects g of g m an ager ialg econo m ics:g th
eg th e or y g of g th eg f ir m ;g d em an d g th eo ry g an d g es tim atio n;g pr od u ctio n g and g costg th eory g a
nd g estim a tion ;g m ark etg stru ctur eg an d g p ricin g;g gam eg th eory ;g in ves tm en tg an alys is g an
d g go v er n me n tg po licy. g I tg in clud es g nu m er o us g and g ex tens iveg cas eg stud ies, g a s g wellg a s g
re vie wg qu es tion s g and g pro b lem -
solvin gg s e ctions g atg th eg en d g o f g each g ch apter . g Nick g Wilkinso n g ado pts g ag user-
frie nd ly g p ro blem -
solvin gg ap pr oach g wh ich g tak es g theg r ead er g in g gr ad u alg s teps g f ro m g s im pleg p ro blems g th
rou gh g in c re as in gly g d if ficultg m ater ialg to g co m plex g cas eg stud ies , g pro vid in gg an g u nd erst
and in gg of g ho wg th eg relevantg pr in ciples g can g b eg ap plied g to g r eal-
lifeg s itu ations g in vo lv in g g m an agerialg d ecis io n-
m ak in g. g T his g bo ok g willg beg in v alu ab leg to g bus iness g and g eco no m ics g stud ents g atg bo th
g und e r gr a du a te g and g gr ad uate g lev els g who g hav eg ag basicg tr ainin gg in g calculus g and g qu a
ntitativ eg me tho ds.
N I CK g W I L K I N S O N g is g Asso ciateg Pr ofessor g in g E cono m ics g a tg Richm ond, g Theg Amer ican g
Inte rna tio na lg Univ ersity g in g Lond on. g Heg h as g tau ghtg bus in ess g and g econo m ics g in g v arious
g inte rna tio na lg institutions g in g theg UKg and g USA, g as g wellg as g wor kin gg in g business g m an ag
e- g mentg in g both g countries.
,
