Test Bank for Marketing Real People, Real Choices, 11th edition by Solomon.pdf

Test Bank Marketing: Real People, Real Choices, 10e (Solomon)
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Chapterl1l WelcomeltolthelWorldlof lMarketing:lCreatelandlDeliverlValue

1) A islthelultimateluserlof lalgood lorlservice.
A) stakeholder
B) market
C) target lmarket
D) marketer
E) consumerlAn
swer:lElDifficult
y:lEasy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

2) islthelactivity,lset lof linstitutions,land lprocesseslforlcreating,lcommunicating,ldeliverin
g,land lexchanginglofferingslthat lhavelvaluelforlcustomers,lclients,lpartners,land lsocietylat llarge.
A) Demand lsatisfaction
B) Competitiveladvantagelbuilding
C) Marketing
D) Totallqualitylmanagement
E) Valuelchainlmanagement l
Answer:lC
Difficulty:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing
AACSB:l Writtenland lorallcommunication

3) The
consistslof ltheltoolslanlorganizationlusesltolcreatelaldesired lresponselamonglalset lof lpredefined lco
nsumers.
A) sharingleconomy
B) market lposition
C) valuelproposition
D) marketplace
E) marketinglmixl
Answer:lElDiffic
ulty:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

,4) ThelfourlPslare .
A) price,lproduct,lplace,land lpromotion
B) price,lprofit,lproduction,land lpossession
C) product,lproduction,lpossession,land lpromotion
D) product,lpromotion,lprice,land lprofit
E) place,lproduction,lprocess,land lprofit l
Answer:l A
Difficulty:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing
AACSB:l Writtenland lorallcommunication

5) Whichlof lthelfollowinglislaltruelstatement labout lthelfourlPslof lthelmarketinglmix?
A) A ldecisionlabout lonelof lthelPslaffectsleverylotherlmarketing-mixldecision.
B) Pricelislalwayslthelmost limportant lof lthelfourlPs.
C) Placelisltypicallylthelleast limportant lof lthelfourlPs.
D) ThelfourlPslhavellittleleffect lonlalproduct'slmarket lposition.
E) ThelfourlPslarelused ltoldeterminelalproduct'sltarget lmarket.lAn
swer:l A
Difficulty:l Moderate
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing
AACSB:l Writtenland lorallcommunication

6) Whichlof lthelfollowinglislpart lof lthelproduct lelement lof lthelmarketinglmix?
A) alqualityldiscount
B) alstorelcoupon
C) alnewspaperladvertisement
D) thelpackaging
E) publicitylreleasesl
Answer:lDlDifficulty
:lModerate
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

7) A islalgood,lservice,lidea,lplace,lorlperson–
whateverlisloffered lforlsalelinlthelexchange.
A) product
B) place
C) utility
D) benefit
E) demand lAns
wer:lAlDifficult
y:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

8) islthelassignment lof lalproduct'slvalue,lorlthelamount lthelconsumerlmust lexchange

,tolreceiveltheloffering.
A) Promotion
B) Price
C) Benefit
D) Need
E) UtilitylAnsw
er:lBlDifficulty:l
Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

9) The
element lof lthelmarketinglmixlinformslconsumerslabout lproductsland lencourageslthemltol
buyltheselproductslusinglformslsuchlaslpersonallselling,ladvertising,lcoupons,land lpublicity.
A) production
B) place
C) price
D) distribution
E) promotionlA
nswer:lElDifficu
lty:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing
AACSB:l Writtenland lorallcommunication

10) Marketinglcommunicationlislalsolreferred ltolas .
A) production
B) sellinglorientation
C) societallmarketing
D) exchange
E) promotionlA
nswer:lElDifficu
lty:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing
AACSB:l Writtenland lorallcommunication

, 11) Forlanlexchangeltoloccur, .
A) at lleast ltwolpeoplelorlorganizationslmust lbelwillingltolmakelaltrade,land leachlmust lhavelsome
thinglthelotherlwants
B) therelmust lbelonelwinnerland lonelloser
C) someonelmust lmakelalfinanciallprofit
D) thelitemlthat lislexchanged lmust lbelaltangiblelproduct
E) timelutilitylmust lbelcreated lforlthelpurchaserlA
nswer:l A
Difficulty:l Moderate
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

12) Whichlelement lof lthelmarketinglmixlislmost lcloselylassociated lwithlalcompany'slchannellof ldistr
ibution?
A) production
B) place
C) price
D) profit
E) promotionlAnswe
r:l BlDifficulty:lMode
rate
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

13) arelintangiblelproductslthat lwelpaylforland luselbut lneverlown.
A) Consumerlgoods
B) Services
C) Industriallgoods
D) E-commercelproducts
E) Valuelproductsl
Answer:lBlDifficu
lty:l Easy
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing

14) areltheltangiblelproductslthat lindividualslpurchaselforlpersonallorlfamilyluse.
A) Consumerlservices
B) Consumerlgoods
C) Valuelpropositions
D) Utilities
E) IndustriallgoodslA
nswer:l BlDifficulty:l
Moderate
LO:l1.1:lExplainlwhat lmarketinglis,lthelmarketinglmix,lwhat lcanlbelmarketed land lthelvaluelof lmarketing