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Test Bank for Marketing, 16th Edition by Roger Kerin.pdf

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Test Bank for Marketing, 16th Edition by Roger K

Institution
16th Edition
Course
16th Edition

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TEST BANK FOR
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MARKETING12TH EDIT
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TESTBANKFOR n n




MARKETING 12 n
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DITION




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TRUE/FALSE nThenMarketplacento nBuy nand nSell nyour nStudy nMaterial




1 :nIn nmostncases,nin nordernfornanfirmntonsucceedninnancompetitivenmarket,nitnneedsntonhavenanclearnu
nderstandingnof nthenmarketplacenandnproducenproductsnbasednonnthenwantsnandnneedsnof nthencus
tomers,nrathernthan nexpectingnthencustomersntonwantnthenproductsnmanufacturednsolelynbasednonn
thenassessmentnof nthenfirmsninternal ncapabilities.
An:ntrue
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CorrectnAnswern:nA

2 :nWith nthenhelpnofnanneffectivensalesnforcenthatndevisesnhigh-qualitynsalesntechniques,nansales-
noriented nfirmncannsuccessfullynconvince ncustomersntonpurchase ngoodsnandnservicesnthatntheynn

eithernwantednnornneeded.
An:ntrue
Bn:nfalse

CorrectnAnswern:nB

3 :nThenInternetnandnthenextensivenusenof nsocialnmedianhavenfuelednthenchangeninnpowernfromnc
onsumersnandnbusinessnusersntonmanufacturersnandnretailers.
An:ntrue
Bn:nfalse

CorrectnAnswern:nB

4 :nCustomersnperceivenhigh-qualitynproductsnthatnarensoldnatnhigh npricesntonbenangoodnvalue.
An:ntrue
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5 :nTrainingnplaysnan nimportantnrolenin ncustomernservicenandnrelationshipnbuilding.
An:ntrue
Bn:nfalse

CorrectnAnswern:nA

6 :nThenorganizationsnthatnarenfrequentlynnotednforndeliveringnsuperiorncustomernvaluenandnprovidi
ngnhigh nlevelsnof ncustomernsatisfaction nassign nemployeesntonteamsnandnteach nthemnteam-
nbuilding nskills.

An:ntrue
Bn:nfalse

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7 :nAnsales-
orientednfirmndefinesnitsnmission nin ntermsnof nbenefitsnitsncustomersnseek,nwhilenanmarket-
orientednfirmndefinesnitsnbusinessnin ntermsnof ngoodsnandnservices.
An:ntrue
Bn:nfalse

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CorrectnAnswern:nB nThenMarketplacento nBuy nand nSell nyour nStudy nMaterial




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Roger A. Kerin, Steven William Hartley, William Rudelius Marketing
  • 2007
  • 9780072999891
  • Unknown

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  • test bank for marketing
  • test bank for marketing 16th edition by roger ker
  • test bank for marketing 16th edition
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