ENFB 4170 FINAL EXAM 2025| BRAND NEW ACTUAL EXAM WITH 100% VERIFIED QUESTIONS AND CORRECT SOLUTIONS| GUARANTEED VALUE PACK| ACE YOUR GRADES.

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ENFB 4170 FINAL EXAM 2025| BRAND
NEW ACTUAL EXAM WITH 100% VERIFIED
QUESTIONS AND CORRECT SOLUTIONS|
GUARANTEED VALUE PACK| ACE YOUR
GRADES.
Different types of digital marketing - correct answer - Social media
Search engine optimization (SEO)
Pay-per-click ads
Paid search
Display/Banner ads
email




Different types of mass media advertising - correct answer - TV
Radio
Newspaper
Magazines
Direct mail
catalogs




What percent of all search engine users use Google, Yahoo, and Bing? -
correct answer - Google- 77.5%
Yahoo- 11%

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Bing- 9.5%
Total= 98%




What is the goal of SEO - correct answer - To reach the lowest possible
cost per sale




How do you find the cost per sale? - correct answer - Cost per click /
Conversion rate




How much will it cost to hire someone to maximize your SEO? - correct
answer - 5-10k for about 10 words




Guidelines for digital marketing
(8) - correct answer - use google analytics
constantly monitor your cost per sale
determine if your cost per sale is justified
expand the justified/kill the unjustified campaigns always try new
campaigns - Ad content, sites, bids, new key words
Take actions to lower the cost of justified campaigns, or unjustified
campaigns that are close
You need to know how much to spend/budget for sales and marketing, best
way is to do it as a percent of revenue
use credible sources like press releases, blogs, magazine & newspaper
articles