TEST BANK FOR Marketing Real People, Real Choices, 10th Edition By Michael R. Solomon And Greg W. Marshall All Chapters 1-24 fully covered

Test Bank Marketing: Real People, Real Choices, 10e (Solomon)
a a a a a a a a




Chaptera1a WelcomeatoatheaWorldaofaMarketing:aCreateaandaDeliveraValue

1) A isatheaultimateauseraofaaagoodaoraservice.
A) stakeholder
B) market
C) targetamarket
D) marketer
E) consumeraAn
swer:aEaDifficult
y:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

2) isatheaactivity,asetaofainstitutions,aandaprocessesaforacreating,acommunicating,adeliver
ing,aandaexchangingaofferingsathatahaveavalueaforacustomers,aclients,apartners,aandasocietyaatalarge.
A) Demandasatisfaction
B) Competitiveaadvantageabuilding
C) Marketing
D) Totalaqualityamanagement
E) Valueachainamanagementa
Answer:aC
Difficulty:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g
AACSB:a Writtenaandaoralacommunication

3) The
consistsaofatheatoolsaanaorganizationausesatoacreateaaadesiredaresponseaamongaaasetaofapredefineda
consumers.
A) sharingaeconomy
B) marketaposition
C) valueaproposition
D) marketplace
E) marketingamix
aAnswer:aEaDiffic

ulty:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

,4) TheafouraPsaare .
A) price,aproduct,aplace,aandapromotion
B) price,aprofit,aproduction,aandapossession
C) product,aproduction,apossession,aandapromotion
D) product,apromotion,aprice,aandaprofit
E) place,aproduction,aprocess,aandaprofita
Answer:a A
Difficulty:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g
AACSB:a Writtenaandaoralacommunication

5) WhichaofatheafollowingaisaaatrueastatementaaboutatheafouraPsaofatheamarketinga mix?
A) AadecisionaaboutaoneaofatheaPsaaffectsaeveryaotheramarketing-mixadecision.
B) PriceaisaalwaysatheamostaimportantaofatheafouraPs.
C) PlaceaisatypicallyathealeastaimportantaofatheafouraPs.
D) TheafouraPsahavealittleaeffectaonaaaproduct'samarketaposition.
E) TheafouraPsaareausedatoadetermineaaaproduct'satargetamarket.a
Answer:a A
Difficulty:a Moderate
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g
AACSB:a Writtenaandaoralacommunication

6) Whichaofatheafollowingaisapartaofatheaproductaelementaofatheamarketingamix?
A) aaqualityadiscount
B) aastoreacoupon
C) aanewspaperaadvertisement
D) theapackaging
E) publicityareleasesa
Answer:aDaDifficulty
:a Moderate
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

7) A isaaagood,aservice,aidea,aplace,aoraperson–
whateveraisaofferedaforasaleainatheaexchange.
A) product
B) place
C) utility
D) benefit
E) demandaAns
wer:aAaDifficult
y:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

8) isatheaassignmentaofaaaproduct'savalue,aoratheaamountatheaconsumeramustaexchange

,toareceiveatheaoffering.
A) Promotion
B) Price
C) Benefit
D) Need
E) UtilityaAnsw
er:aBaDifficulty:a
Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

9) The
elementaofatheamarketingamixainformsaconsumersaaboutaproductsaandaencouragesathemat
oabuyatheseaproductsausingaformsasuchaasapersonalaselling,aadvertising,acoupons,aandapublic
ity.
A) production
B) place
C) price
D) distribution
E) promotionaA
nswer:aEaDifficu
lty:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g
AACSB:a Writtenaandaoralacommunication

10) Marketingacommunicationaisaalsoareferredatoaas .
A) production
B) sellingaorientation
C) societalamarketing
D) exchange
E) promotionaA
nswer:aEaDifficu
lty:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g
AACSB:a Writtenaandaoralacommunication

, 11) Foraanaexchangeatoaoccur, .
A) ataleastatwoapeopleaoraorganizationsamustabeawillingatoamakeaaatrade,aandaeachamustahaveaso
methingatheaotherawants
B) thereamustabeaoneawinneraandaonealoser
C) someoneamustamakeaaafinancialaprofit
D) theaitemathataisaexchangedamustabeaaatangibleaproduct
E) timeautilityamustabeacreatedaforatheapurchasera
Answer:a A
Difficulty:a Moderate
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

12) Whichaelementaofatheamarketingamixaisamostacloselyaassociatedawithaaacompany'sachannelaofadi
stribution?
A) production
B) place
C) price
D) profit
E) promotionaAnswe
r:a BaDifficulty:a Mod
erate
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

13) areaintangibleaproductsathataweapayaforaandauseabutaneveraown.
A) Consumeragoods
B) Services
C) Industrialagoods
D) E-commerceaproducts
E) Valueaproducts
aAnswer:aBaDiffic

ulty:a Easy
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g

14) areatheatangibleaproductsathataindividualsapurchaseaforapersonalaorafamilyause.
A) Consumeraservices
B) Consumeragoods
C) Valueapropositions
D) Utilities
E) IndustrialagoodsaA
nswer:a BaDifficulty:a
Moderate
LO:a1.1:aExplainawhatamarketingais,atheamarketingamix,awhatacanabeamarketedaandatheavalueaofamarketin
g