Learn to: d
• Applydsocialdinfluencedtodyourdonlined
marketingdcampaign
• Selectdthedrightdsocialdmediadsitesdford
yourdbusiness
• UpdatedyourdWebdsitedfordthedsociald
mediadworld
• Measuredthedresultsdofdyourdefforts
Shiv Singh
d
, Get More and Do More at Dummies.com®
d d d d d d
Start with FREE Cheat Sheets
d d d d
Cheatd Sheetsd include
• Checklists
• Charts
• CommondInstructions
• AnddOtherdGooddStuff!
To access the Cheat Sheet created specifically for this book, go to
d d d d d d d d d d d
www.dummies.com/cheatsheet/socialmediamarketing
Get Smart at Dummies.com
d d d
Dummies.comd makesd yourd lifed easierd withd 1,000s
ofdanswersdondeverythingdfromdremovingdwallpaperd
todusingdthedlatestdversiondofdWindows.
Checkdoutdour
• Videos
• IllustrateddArticles
• Step-by-Stepd Instructions
Plus,deachdmonthdyoudcandwindvaluabledprizesdbydenteringdour
dDummies.comdsweepstakes.d*
WantdadweeklyddosedofdDummies?dSigndupdfordNewslettersdon
• DigitaldPhotography
• MicrosoftdWindowsd&dOffice
• PersonaldFinanced&dInvesting
• Healthd&dWellness
• Computing,diPodsd&dCelldPhones
• eBay
• Internet
• Food,dHomed&dGarden
Find out “HOW” at Dummies.com
d d d d
*Sweepstakesdnotdcurrentlydavailabledindalldcountries;dvisitdDummies.comdfordofficialdrules.
,Social Media M d d
arketing
FOR
‰
DUMmIES
by Shiv Singh
d d
Includes contributions from: Micha
d d d
el Becker and Ryan Williams
d d d d
, Sociald Mediad Marketingd Ford Dummies®
Publishedd by
WileydPublishing,dInc.
111dRiverdStreet
Hoboken,d NJd 07030-5774
www.wiley.com
Copyrightd©d2010dbydWileydPublishing,dInc.,dIndianapolis,dIndian
ad PublisheddbydWileydPublishing,dInc.,dIndianapolis,dIndianad Pub
lisheddsimultaneouslydindCanada
Nod partd ofd thisd publicationd mayd bed reproduced,d storedd ind ad retrievald systemd ord transmittedd ind anyd for
md ord byd anyd means,d electronic,d mechanical,d photocopying,d recording,d scanningd ord otherwise,d exceptd as
d permit-
d tedd underd Sectionsd 107d ord 108d ofd thed 1976d Unitedd Statesd Copyrightd Act,d withoutd eitherd thed priord wri
ttend permissiond ofd thed Publisher,d ord authorizationd throughd paymentd ofd thed appropriated per-
copyd feed tod thed CopyrightdClearancedCenter,d222dRosewooddDrive,dDanvers,dMAd01923,d(978)d750-
8400,dfaxd(978)d646-
8600.d Requestsd tod thed Publisherd ford permissiond shouldd bed addressedd tod thed Permissionsd Department,d J
ohnd Wileyd &dSons,dInc.,d111dRiverdStreet,dHoboken,dNJd07030,d(201)d748-6011,dfaxd(201)d748-
6008,dordonlinedatdhttp://dwww.wiley.com/go/permissions.
Trademarks:dWiley,dthedWileydPublishingdlogo,dFordDummies,dthedDummiesdMandlogo,dAdReferencedford
thed RestdofdUs!,dThedDummiesdWay,dDummiesdDaily,dThedFundanddEasydWay,dDummies.com,dMakingdEv
erythingd Easier,d andd relatedd traded dressd ared trademarksd ord registeredd trademarksd ofd Johnd Wileyd &d S
ons,d Inc.d and/d orditsdaffiliatesdindthedUniteddStatesdanddotherdcountries,danddmaydnotdbeduseddwithoutd
writtendpermission.d Alldotherdtrademarksdaredthedpropertydofdtheirdrespectivedowners.dWileydPublishin
g,dInc.,disdnotdassociatedd withdanydproductdordvendordmentioneddindthisdbook.
LIMITdOFdLIABILITY/DISCLAIMERdOFdWARRANTY:dTHEdPUBLISHERdANDdTHEdAUTHORdMAKEdN
Od REPRESENTATIONSdORdWARRANTIESdWITHdRESPECTdTOdTHEdACCURACYdORdCOMPLETENESS
dOFd THEdCONTENTSdOFdTHISdWORKdANDdSPECIFICALLYdDISCLAIMdALLdWARRANTIES,dINCLUDIN
GdWITH-
d OUTdLIMITATIONdWARRANTIESdOFdFITNESSdFORdAdPARTICULARdPURPOSE.dNOdWARRANTYdMA
YdBEd CREATEDdORdEXTENDEDdBYdSALESdORdPROMOTIONALdMATERIALS.dTHEdADVICEdANDdSTR
ATEGIESd CONTAINEDdHEREINdMAYdNOTdBEdSUITABLEdFORdEVERYdSITUATION.dTHISdWORKdISdSO
LDdWITHdTHEd UNDERSTANDINGdTHATdTHEdPUBLISHERdISdNOTdENGAGEDdINdRENDERINGdLEGAL
,dACCOUNTING,dORd OTHERdPROFESSIONALdSERVICES.dIFdPROFESSIONALdASSISTANCEdISdREQUIR
ED,dTHEdSERVICESdOFd AdCOMPETENTdPROFESSIONALdPERSONdSHOULDdBEdSOUGHT.dNEITHERd
THEdPUBLISHERdNORdTHEd AUTHORdSHALLdBEdLIABLEdFORdDAMAGESdARISINGdHEREFROM.dTHEd
FACTdTHATdANdORGANIZATIONd ORdWEBSITEdISdREFERREDdTOdINdTHISdWORKdASdAdCITATIONdA
ND/ORdAdPOTENTIALdSOURCEdOFdFUR-
d THERdINFORMATIONdDOESdNOTdMEANdTHATdTHEdAUTHORdORdTHEdPUBLISHERdENDORSESdTHEdIN
FOR-
d MATIONdTHEdORGANIZATIONdORdWEBSITEdMAYdPROVIDEdORdRECOMMENDATIONSdITdMAYdMA
For
KE.dgeneral dinformation
d FURTHER, dREADERS don dourdother
dSHOULD dproducts
dBE dAWAREddand THATdservices,
dINTERNETdpleasedcontactdd
dWEBSITES our dCustomer
LISTED dCare
dINdTHIS d DepdM
dWORK
artment
AYdHAVE d withind thed U.S.ddOR
d CHANGED atdd877-762-2974,
DISAPPEARED d outside d thed U.S.
dBETWEEN d atd 317-572-3993,
dWHEN dTHISdWORK d or d faxdd317-572-4002.
dWAS WRITTENdANDdWHEN
dITdISdREAD.
For d technicald support,d pleased visitd www.wiley.com/techsupport.
Wileydalsodpublishesditsdbooksdindadvarietydofdelectronicdformats.dSomedcontentdthatdappearsdindprintd
mayd notdbedavailabledindelectronicdbooks.
LibrarydofdCongressdControldNumber:d2009936808d IS
BN:d978-0-470-28934-1
Manufacturedd ind thed Unitedd Statesd ofd America
10d 9d 8d 7d 6d 5d 4d 3d 2d 1
• Applydsocialdinfluencedtodyourdonlined
marketingdcampaign
• Selectdthedrightdsocialdmediadsitesdford
yourdbusiness
• UpdatedyourdWebdsitedfordthedsociald
mediadworld
• Measuredthedresultsdofdyourdefforts
Shiv Singh
d
, Get More and Do More at Dummies.com®
d d d d d d
Start with FREE Cheat Sheets
d d d d
Cheatd Sheetsd include
• Checklists
• Charts
• CommondInstructions
• AnddOtherdGooddStuff!
To access the Cheat Sheet created specifically for this book, go to
d d d d d d d d d d d
www.dummies.com/cheatsheet/socialmediamarketing
Get Smart at Dummies.com
d d d
Dummies.comd makesd yourd lifed easierd withd 1,000s
ofdanswersdondeverythingdfromdremovingdwallpaperd
todusingdthedlatestdversiondofdWindows.
Checkdoutdour
• Videos
• IllustrateddArticles
• Step-by-Stepd Instructions
Plus,deachdmonthdyoudcandwindvaluabledprizesdbydenteringdour
dDummies.comdsweepstakes.d*
WantdadweeklyddosedofdDummies?dSigndupdfordNewslettersdon
• DigitaldPhotography
• MicrosoftdWindowsd&dOffice
• PersonaldFinanced&dInvesting
• Healthd&dWellness
• Computing,diPodsd&dCelldPhones
• eBay
• Internet
• Food,dHomed&dGarden
Find out “HOW” at Dummies.com
d d d d
*Sweepstakesdnotdcurrentlydavailabledindalldcountries;dvisitdDummies.comdfordofficialdrules.
,Social Media M d d
arketing
FOR
‰
DUMmIES
by Shiv Singh
d d
Includes contributions from: Micha
d d d
el Becker and Ryan Williams
d d d d
, Sociald Mediad Marketingd Ford Dummies®
Publishedd by
WileydPublishing,dInc.
111dRiverdStreet
Hoboken,d NJd 07030-5774
www.wiley.com
Copyrightd©d2010dbydWileydPublishing,dInc.,dIndianapolis,dIndian
ad PublisheddbydWileydPublishing,dInc.,dIndianapolis,dIndianad Pub
lisheddsimultaneouslydindCanada
Nod partd ofd thisd publicationd mayd bed reproduced,d storedd ind ad retrievald systemd ord transmittedd ind anyd for
md ord byd anyd means,d electronic,d mechanical,d photocopying,d recording,d scanningd ord otherwise,d exceptd as
d permit-
d tedd underd Sectionsd 107d ord 108d ofd thed 1976d Unitedd Statesd Copyrightd Act,d withoutd eitherd thed priord wri
ttend permissiond ofd thed Publisher,d ord authorizationd throughd paymentd ofd thed appropriated per-
copyd feed tod thed CopyrightdClearancedCenter,d222dRosewooddDrive,dDanvers,dMAd01923,d(978)d750-
8400,dfaxd(978)d646-
8600.d Requestsd tod thed Publisherd ford permissiond shouldd bed addressedd tod thed Permissionsd Department,d J
ohnd Wileyd &dSons,dInc.,d111dRiverdStreet,dHoboken,dNJd07030,d(201)d748-6011,dfaxd(201)d748-
6008,dordonlinedatdhttp://dwww.wiley.com/go/permissions.
Trademarks:dWiley,dthedWileydPublishingdlogo,dFordDummies,dthedDummiesdMandlogo,dAdReferencedford
thed RestdofdUs!,dThedDummiesdWay,dDummiesdDaily,dThedFundanddEasydWay,dDummies.com,dMakingdEv
erythingd Easier,d andd relatedd traded dressd ared trademarksd ord registeredd trademarksd ofd Johnd Wileyd &d S
ons,d Inc.d and/d orditsdaffiliatesdindthedUniteddStatesdanddotherdcountries,danddmaydnotdbeduseddwithoutd
writtendpermission.d Alldotherdtrademarksdaredthedpropertydofdtheirdrespectivedowners.dWileydPublishin
g,dInc.,disdnotdassociatedd withdanydproductdordvendordmentioneddindthisdbook.
LIMITdOFdLIABILITY/DISCLAIMERdOFdWARRANTY:dTHEdPUBLISHERdANDdTHEdAUTHORdMAKEdN
Od REPRESENTATIONSdORdWARRANTIESdWITHdRESPECTdTOdTHEdACCURACYdORdCOMPLETENESS
dOFd THEdCONTENTSdOFdTHISdWORKdANDdSPECIFICALLYdDISCLAIMdALLdWARRANTIES,dINCLUDIN
GdWITH-
d OUTdLIMITATIONdWARRANTIESdOFdFITNESSdFORdAdPARTICULARdPURPOSE.dNOdWARRANTYdMA
YdBEd CREATEDdORdEXTENDEDdBYdSALESdORdPROMOTIONALdMATERIALS.dTHEdADVICEdANDdSTR
ATEGIESd CONTAINEDdHEREINdMAYdNOTdBEdSUITABLEdFORdEVERYdSITUATION.dTHISdWORKdISdSO
LDdWITHdTHEd UNDERSTANDINGdTHATdTHEdPUBLISHERdISdNOTdENGAGEDdINdRENDERINGdLEGAL
,dACCOUNTING,dORd OTHERdPROFESSIONALdSERVICES.dIFdPROFESSIONALdASSISTANCEdISdREQUIR
ED,dTHEdSERVICESdOFd AdCOMPETENTdPROFESSIONALdPERSONdSHOULDdBEdSOUGHT.dNEITHERd
THEdPUBLISHERdNORdTHEd AUTHORdSHALLdBEdLIABLEdFORdDAMAGESdARISINGdHEREFROM.dTHEd
FACTdTHATdANdORGANIZATIONd ORdWEBSITEdISdREFERREDdTOdINdTHISdWORKdASdAdCITATIONdA
ND/ORdAdPOTENTIALdSOURCEdOFdFUR-
d THERdINFORMATIONdDOESdNOTdMEANdTHATdTHEdAUTHORdORdTHEdPUBLISHERdENDORSESdTHEdIN
FOR-
d MATIONdTHEdORGANIZATIONdORdWEBSITEdMAYdPROVIDEdORdRECOMMENDATIONSdITdMAYdMA
For
KE.dgeneral dinformation
d FURTHER, dREADERS don dourdother
dSHOULD dproducts
dBE dAWAREddand THATdservices,
dINTERNETdpleasedcontactdd
dWEBSITES our dCustomer
LISTED dCare
dINdTHIS d DepdM
dWORK
artment
AYdHAVE d withind thed U.S.ddOR
d CHANGED atdd877-762-2974,
DISAPPEARED d outside d thed U.S.
dBETWEEN d atd 317-572-3993,
dWHEN dTHISdWORK d or d faxdd317-572-4002.
dWAS WRITTENdANDdWHEN
dITdISdREAD.
For d technicald support,d pleased visitd www.wiley.com/techsupport.
Wileydalsodpublishesditsdbooksdindadvarietydofdelectronicdformats.dSomedcontentdthatdappearsdindprintd
mayd notdbedavailabledindelectronicdbooks.
LibrarydofdCongressdControldNumber:d2009936808d IS
BN:d978-0-470-28934-1
Manufacturedd ind thed Unitedd Statesd ofd America
10d 9d 8d 7d 6d 5d 4d 3d 2d 1
