,
,International Business Strategy b b
With stagnated demand in many home economies, the need to internationalize an
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d exploit foreign market opportunities has never been more paramount for busine
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sses to succeed at a global level. However, this process raises a number of question
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s, such as: Can firms use their knowledge of one market in the next? Can firms purs
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ue internationalization on several fronts at the same time? How should firms handl
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e cultural and institutional differences between markets?
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This textbook provides students with the core research in international business
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bstrategy, including organization, efficiency, external relationships and the challen
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ges found in an increasingly multicultural world. Each part begins with a presenta
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tion of the issues and controversies faced in that particular area, followed by a synthe
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sis of the research, which provides avenues for future research. To facilitate and enco
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urage further debate and learning, each part also includes at least one original case stu
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dy.
Compiled by two world- b b b
leading scholars of international business, and supplemented with critical commentar
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ies and a range of integrative case studies, this comprehensive textbook provides ad
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vanced students of international business strategy with a resource that will be invalu
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able in their studies and beyond.
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Peter J Buckley is Professor of International Business at the University of Leeds, U
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K.
Pervez N Ghauri is Professor of International Business at Kings College London, U
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K.
, International Business Strategy
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Theory and practice
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Edited byb
Peter J Buckley and Pervez N Ghauri
b b b b b b
,International Business Strategy b b
With stagnated demand in many home economies, the need to internationalize an
b b b b b b b b b b b
d exploit foreign market opportunities has never been more paramount for busine
b b b b b b b b b b b
sses to succeed at a global level. However, this process raises a number of question
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s, such as: Can firms use their knowledge of one market in the next? Can firms purs
b b b b b b b b b b b b b b b b
ue internationalization on several fronts at the same time? How should firms handl
b b b b b b b b b b b b
e cultural and institutional differences between markets?
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This textbook provides students with the core research in international business
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bstrategy, including organization, efficiency, external relationships and the challen
b b b b b b b b
ges found in an increasingly multicultural world. Each part begins with a presenta
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tion of the issues and controversies faced in that particular area, followed by a synthe
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sis of the research, which provides avenues for future research. To facilitate and enco
b b b b b b b b b b b b b
urage further debate and learning, each part also includes at least one original case stu
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dy.
Compiled by two world- b b b
leading scholars of international business, and supplemented with critical commentar
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ies and a range of integrative case studies, this comprehensive textbook provides ad
b b b b b b b b b b b b
vanced students of international business strategy with a resource that will be invalu
b b b b b b b b b b b b
able in their studies and beyond.
b b b b b
Peter J Buckley is Professor of International Business at the University of Leeds, U
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K.
Pervez N Ghauri is Professor of International Business at Kings College London, U
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K.
, International Business Strategy
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Theory and practice
b b
Edited byb
Peter J Buckley and Pervez N Ghauri
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