DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
Chapter 02 k k
Developing Successful Organizational and Marketing Strategies
k k k k k
MultiplekChoicekQuestions
1. Benk&kJerry'skmissionkto kimprovekhumanitykisklinked kto kvariouskorganizationalkand kmarketing ks
trategies,konekofkwhichkis
A. using kmilkkand kcreamkobtained kfromkCaring kDairy,kakcooperativekthatkguaranteeskitksupplierskarekb
ovinekgrowthkhormonekfree.
B. thekintentkofkmaking kmodest kprofits kwithout ksacrificing khig hkproduct kqualitykstandards.
C. ingredientskthatkarekallkcompletelykorganickand karekavailablekonlykinkVermontkto kensurekf
reshnesskand kcontributekto ktheklocalkeconomy.
D. akcommitmentkto kdonating kakpercentagekofkprofitskto kTeachkfor kAmerica.
E. ingredientskthatkcomekexclusivelykfromkdeveloped kcountrieskpromoting kFair kTradekpractices.
2-1
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
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,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
2. Benk&kJerry'sksocialkentrepreneurship keffortkiskknown kas
A. ISOk9000,kpromoting kthekqualitykconceptkthroughkitskcommitmentkto kmaking kthekfinestkice kc
reamkfromkthekbestkingredients.
B. SightkLife,kgiving kitskstakeholderskthekgreatestkpossible kinp ut kinto kcompanykmarketing kdecisions.
C. RegenerationkNation,kgenerating kenoughkrevenuekfor kthekfirmkto kbekakcompletelyknonprofitk
organization.
D. Givekand kGo,kdonating k10% kofkitsknetkprofitskto klocalkcharitablekcauseskand kankadditionalk5% kto ks
upportkproducerskthatkpracticeksustainablekfarming.
E. Partnershops,kenabling kcommunityknonprofitskto koperatekScoop kShopskthatkhelp kemploykat-
riskkyouthkand kyoung kadultskto kbetter ktheir klives.
3. Benk&kJerry'skhaskearned kB-Corp kcertificationkfromkB-Lab,kwhichkmeanskitkhas
A. reached kthekgoalkofkgenerating kenoughkrevenuekto kbekakco mpletelykno nprofitkorganization.
B. aksustainablekfinancialkbasiskofkprofitablekgrowth,kincreasing kvaluekfor kour kstakeholderskand k
expanding kopportunitieskfor kdevelopmentkand kcareer kgrowthkfor kour kemployees.
C. thekgoalkofkmaking kprofitskfor kselected kcharitablekorganizationsksuch kas kFair kTrade.
D. beenkrecognized kfor kitskeffortskto kusekthekpower kofkbusinesskto ksolveksocialkand kenvironmentalkp
roblems.
E. beenkinstrumentalkinkexpanding kinto kinternationalkmarketskbykdeveloping kdairieskfor kdeveloping k
nations.
2-2
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
4. Whichkofkthekfollowing kstatementskregarding kBenk&kJerry'skiskmostkaccurate?
A. Benk&kJerry'skiskowned kbykUnilever,kthekmarketkleader kinkthekglobalkicekcreamkindustry.
B. Benk&kJerry'skiskakprivatelykowned kicekcreamkproducer.
C. Benk&kJerry'skprideskitselfkonkoffering kmorekicekcreamkflavorskthankitskcompetitors.
D. Benkand kJerrykareknotkrealkpeople;ktheknameskwerekakclever kreferencekto kTomkand kJerrykcartoonkc
haracterskinkorder kto kcapitalizekonkchildhood knostalgia.
E. Benk&kJerry'skhaskonlykbeenkinkbusinesskfor ktwentykyearskand kiskalreadykthekindustrykleader kinkp
remiumkicekcream.
5. A(n)k iskaklegalkentitykthatkconsistskofkpeoplekwho ksharekakcommonkmission.
A. department
B. organization
C. SBU
D. industry
E. market
6. Inkmarketing,kankorganizationkreferskto
A. aklegalkentitykthatkconsistskofkpeoplekwho ksharekakcommonkmission.
B. akgroup kofkpeoplekunited kthroughkcontractual kor kcorporatekownership.
C. aklegalkentitykengaged kinkbusinesskactivitiesksolelykwithkthekintentkofkmaking kakprofit.
D. aklegalkentitykengaged kinkbusinesskactivitiesksolelyk withkthe kintentkofkserving kitskemployeesk
withoutkthekintentkofkmaking kakprofit.
E. akprivatelykowned kentitykthatkserveskitskcustomerskto kearnkakprofitkso kthatkitkcanksurvive.
2-3
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
7. A(n)k
iskakproduct,kservice,kor kidea kthatkcreateskvaluekfor kbothkthekorganizationkand kitskc
ustomerskbyksatisfying ktheir kneedska nd kwa nts.
A. organization
B. businesskfirm
C. nonprofit
D. offering
E. industry
8. Inkmarketing,kankoffering kreferskto
A. thekformalkdesignationkofkakpublicly-traded kstockkfor kakspecifickproduct,kservicekor kidea.
B. akformkofkcurrencykused kbykbuyer kand kseller kto kminimizekthektaxkburdenkfor kbothkparties.
C. akproduct,kservice,kor kidea kthatkcreateskvaluekfor kbothkthekorganizationkand kitskcustomerskbyks
atisfying ktheir kneedskand kwants.
D. thekmanufacturer'sksuggested kretailkpricekofkakproductkor kservicekto kthekgeneralkpublickor kthek
wholesalekpricekto kdistributorskand kretailers.
E. thekserviceksupplierskand kdistributors kprovidekto khelp kmanufacturers kbring ka kproductkto kmarket.
9. Today'skorganizationskcankbekdivided kinto kthreekgroups,kwhichkarek organizations.
A. company,knonprofit,kand kcooperative
B. corporation,kemployee-owned,kand kinterest
C. for-profit,knonprofit,kand kgovernment
D. employee,kdistributor,kand kcustomer
E. public,kprivate,kand kinternational
2-4
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
mynursytest.store
k k k k k k k k k k
Chapter 02 k k
Developing Successful Organizational and Marketing Strategies
k k k k k
MultiplekChoicekQuestions
1. Benk&kJerry'skmissionkto kimprovekhumanitykisklinked kto kvariouskorganizationalkand kmarketing ks
trategies,konekofkwhichkis
A. using kmilkkand kcreamkobtained kfromkCaring kDairy,kakcooperativekthatkguaranteeskitksupplierskarekb
ovinekgrowthkhormonekfree.
B. thekintentkofkmaking kmodest kprofits kwithout ksacrificing khig hkproduct kqualitykstandards.
C. ingredientskthatkarekallkcompletelykorganickand karekavailablekonlykinkVermontkto kensurekf
reshnesskand kcontributekto ktheklocalkeconomy.
D. akcommitmentkto kdonating kakpercentagekofkprofitskto kTeachkfor kAmerica.
E. ingredientskthatkcomekexclusivelykfromkdeveloped kcountrieskpromoting kFair kTradekpractices.
2-1
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
2. Benk&kJerry'sksocialkentrepreneurship keffortkiskknown kas
A. ISOk9000,kpromoting kthekqualitykconceptkthroughkitskcommitmentkto kmaking kthekfinestkice kc
reamkfromkthekbestkingredients.
B. SightkLife,kgiving kitskstakeholderskthekgreatestkpossible kinp ut kinto kcompanykmarketing kdecisions.
C. RegenerationkNation,kgenerating kenoughkrevenuekfor kthekfirmkto kbekakcompletelyknonprofitk
organization.
D. Givekand kGo,kdonating k10% kofkitsknetkprofitskto klocalkcharitablekcauseskand kankadditionalk5% kto ks
upportkproducerskthatkpracticeksustainablekfarming.
E. Partnershops,kenabling kcommunityknonprofitskto koperatekScoop kShopskthatkhelp kemploykat-
riskkyouthkand kyoung kadultskto kbetter ktheir klives.
3. Benk&kJerry'skhaskearned kB-Corp kcertificationkfromkB-Lab,kwhichkmeanskitkhas
A. reached kthekgoalkofkgenerating kenoughkrevenuekto kbekakco mpletelykno nprofitkorganization.
B. aksustainablekfinancialkbasiskofkprofitablekgrowth,kincreasing kvaluekfor kour kstakeholderskand k
expanding kopportunitieskfor kdevelopmentkand kcareer kgrowthkfor kour kemployees.
C. thekgoalkofkmaking kprofitskfor kselected kcharitablekorganizationsksuch kas kFair kTrade.
D. beenkrecognized kfor kitskeffortskto kusekthekpower kofkbusinesskto ksolveksocialkand kenvironmentalkp
roblems.
E. beenkinstrumentalkinkexpanding kinto kinternationalkmarketskbykdeveloping kdairieskfor kdeveloping k
nations.
2-2
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
4. Whichkofkthekfollowing kstatementskregarding kBenk&kJerry'skiskmostkaccurate?
A. Benk&kJerry'skiskowned kbykUnilever,kthekmarketkleader kinkthekglobalkicekcreamkindustry.
B. Benk&kJerry'skiskakprivatelykowned kicekcreamkproducer.
C. Benk&kJerry'skprideskitselfkonkoffering kmorekicekcreamkflavorskthankitskcompetitors.
D. Benkand kJerrykareknotkrealkpeople;ktheknameskwerekakclever kreferencekto kTomkand kJerrykcartoonkc
haracterskinkorder kto kcapitalizekonkchildhood knostalgia.
E. Benk&kJerry'skhaskonlykbeenkinkbusinesskfor ktwentykyearskand kiskalreadykthekindustrykleader kinkp
remiumkicekcream.
5. A(n)k iskaklegalkentitykthatkconsistskofkpeoplekwho ksharekakcommonkmission.
A. department
B. organization
C. SBU
D. industry
E. market
6. Inkmarketing,kankorganizationkreferskto
A. aklegalkentitykthatkconsistskofkpeoplekwho ksharekakcommonkmission.
B. akgroup kofkpeoplekunited kthroughkcontractual kor kcorporatekownership.
C. aklegalkentitykengaged kinkbusinesskactivitiesksolelykwithkthekintentkofkmaking kakprofit.
D. aklegalkentitykengaged kinkbusinesskactivitiesksolelyk withkthe kintentkofkserving kitskemployeesk
withoutkthekintentkofkmaking kakprofit.
E. akprivatelykowned kentitykthatkserveskitskcustomerskto kearnkakprofitkso kthatkitkcanksurvive.
2-3
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
k k k k k k k k k k
7. A(n)k
iskakproduct,kservice,kor kidea kthatkcreateskvaluekfor kbothkthekorganizationkand kitskc
ustomerskbyksatisfying ktheir kneedska nd kwa nts.
A. organization
B. businesskfirm
C. nonprofit
D. offering
E. industry
8. Inkmarketing,kankoffering kreferskto
A. thekformalkdesignationkofkakpublicly-traded kstockkfor kakspecifickproduct,kservicekor kidea.
B. akformkofkcurrencykused kbykbuyer kand kseller kto kminimizekthektaxkburdenkfor kbothkparties.
C. akproduct,kservice,kor kidea kthatkcreateskvaluekfor kbothkthekorganizationkand kitskcustomerskbyks
atisfying ktheir kneedskand kwants.
D. thekmanufacturer'sksuggested kretailkpricekofkakproductkor kservicekto kthekgeneralkpublickor kthek
wholesalekpricekto kdistributorskand kretailers.
E. thekserviceksupplierskand kdistributors kprovidekto khelp kmanufacturers kbring ka kproductkto kmarket.
9. Today'skorganizationskcankbekdivided kinto kthreekgroups,kwhichkarek organizations.
A. company,knonprofit,kand kcooperative
B. corporation,kemployee-owned,kand kinterest
C. for-profit,knonprofit,kand kgovernment
D. employee,kdistributor,kand kcustomer
E. public,kprivate,kand kinternational
2-4
Copyrightk ©k 2016 k McGraw-
Hillk Education. kAllkrightskreserved.kNokreproductionkorkdistribution kwithoutkthekpriorkwrittenk consentkofk McGraw-Hillk Education.
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