TEST BANK FOR
m m
MARKETING 12
m m
TH EDITION VE
m m
RIFIED SOLUTI m
ONS 100% CORR
m m
ECT
2023
,TRUE/FALSE
1 :mIn mmostmcases,min mordermformamfirmmtomsucceedminmamcompetitivemmarket,mitmneedsmtomhavemamcl
earmunderstandingmofmthemmarketplacemandmproducemproductsmbasedmonmthemwantsmandmneedsmo
f mthemcustomers,mrathermthanmexpectingmthemcustomersmtomwantmthemproductsmmanufacturedmsolel
ymbasedmon mthemassessmentmof mthemfirmsminternal mcapabilities.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
2 :mWith mthemhelpmof man meffectivemsalesmforcemthatmdevisesmhigh-
qualitymsalesmtechniques,mamsales-
moriented mfirmmcanmsuccessfullymconvince mcustomersmtompurchase mgoodsmandmservicesmthatmthe
ymneithermwantedmnormneeded.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
3 :mThemInternetmandmthemextensivemusemofmsocial mmediamhavemfueledmthemchangemin mpowermfr
ommconsumersmandmbusinessmusersmtommanufacturersmandmretailers.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
4 :mCustomersmperceivemhigh-qualitymproductsmthatmaremsoldmatmhigh mpricesmtombemamgoodmvalue.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
5 :mTrainingmplaysman mimportantmrolemin mcustomermservicemandmrelationshipmbuilding.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
6 :mThemorganizationsmthatmaremfrequentlymnotedmformdeliveringmsuperiormcustomermvaluemandmpro
vidingmhighmlevelsmof mcustomermsatisfaction massign memployeesmtomteamsmandmteach mthemmteam-
mbuilding mskills.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
7 :mAmsales-
orientedmfirmmdefinesmitsmmissionminmtermsmof mbenefitsmitsmcustomersmseek,mwhilemammarket-
orientedmfirmmdefinesmitsmbusinessmin mtermsmof mgoodsmandmservices.
Am:mtrue
Bm:mfalse
1m/m12
,CorrectmAnswerm:mB
2m/m12
, 8 :mAmsales-orientedmfirmmtargetsmitsmproductsmatmeverybody,mwhilemammarket-
orientedmorganization maimsmatmsellingmitsmproductsmtomamspecificmcustomermgroup.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
9 :mThriftmstoresmseekmtomachievemprofitabilitymthrough mhigh msalesmvolumes.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
10 :mMarketingmdeterminesmpricesmandmpricingmpoliciesmthatmcontributemtomachievingmt
hemfundamental mobjectivesmof mmostmbusinesses.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
11 :mMarketingmcareermopportunitiesmalmostmexclusivelymexistmin mnonbusinessmorganizations.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
MULTIPLE CHOICE m
12 :mWhich mof mthemfollowingmstatementsmismnotmtruemof mmarketing?
Am:mMarketingmfocusesmon mpracticesmthatmdelivermvaluemandmbenefitsmtomcustomers.
Bm:mMarketingmfocusesmprimarilymon msellingmgoods,mservices,mand/ormideasmtomcustomers.
C m:mMarketingmemploysmthemcombinedmusemof mcommunication,mdistribution,mandmpricingmstrategies.
D m:mMarketingminvolvesmbuildingmlong-
term,mmutuallymrewardingmrelationshipsmwith mcustomers.mCorrectmAnswerm:mB
13 :mWhich mstatementmexpressesmthemAmericanmMarketingmAssociationm(AMA)smcoremdefinitionm
of mmarketing?
Am:mMarketingmismamphilosophy,manmattitude,mamperspective,mormammanagementmorientation mthatmstr
essesmcustomermsatisfaction.
Bm:mMarketingmismanmorganizationmfunctionmandmamsetmofmprocessesmimplementedminmordermtomensu
remcustomermsatisfaction.
C m:mMarketingmrefersmtompersonal msellingmthatmfocusesmsolelymonmsellingmgoods,mservices,mand/ormi
deasmtomcustomers.
D m:mMarketingminvolvesmbuildingmlong-
term,mmutuallymrewardingmrelationshipsmthatmarembeneficial mexclusivelymtomthemsellers.
CorrectmAnswerm:mB
14 :mWhen mamfirmmfocusesmon mitsminternal mcapabilitiesmrathermthan mon mthemdesiresmandmneedsmof mthe
3m/m12
m m
MARKETING 12
m m
TH EDITION VE
m m
RIFIED SOLUTI m
ONS 100% CORR
m m
ECT
2023
,TRUE/FALSE
1 :mIn mmostmcases,min mordermformamfirmmtomsucceedminmamcompetitivemmarket,mitmneedsmtomhavemamcl
earmunderstandingmofmthemmarketplacemandmproducemproductsmbasedmonmthemwantsmandmneedsmo
f mthemcustomers,mrathermthanmexpectingmthemcustomersmtomwantmthemproductsmmanufacturedmsolel
ymbasedmon mthemassessmentmof mthemfirmsminternal mcapabilities.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
2 :mWith mthemhelpmof man meffectivemsalesmforcemthatmdevisesmhigh-
qualitymsalesmtechniques,mamsales-
moriented mfirmmcanmsuccessfullymconvince mcustomersmtompurchase mgoodsmandmservicesmthatmthe
ymneithermwantedmnormneeded.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
3 :mThemInternetmandmthemextensivemusemofmsocial mmediamhavemfueledmthemchangemin mpowermfr
ommconsumersmandmbusinessmusersmtommanufacturersmandmretailers.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
4 :mCustomersmperceivemhigh-qualitymproductsmthatmaremsoldmatmhigh mpricesmtombemamgoodmvalue.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
5 :mTrainingmplaysman mimportantmrolemin mcustomermservicemandmrelationshipmbuilding.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
6 :mThemorganizationsmthatmaremfrequentlymnotedmformdeliveringmsuperiormcustomermvaluemandmpro
vidingmhighmlevelsmof mcustomermsatisfaction massign memployeesmtomteamsmandmteach mthemmteam-
mbuilding mskills.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
7 :mAmsales-
orientedmfirmmdefinesmitsmmissionminmtermsmof mbenefitsmitsmcustomersmseek,mwhilemammarket-
orientedmfirmmdefinesmitsmbusinessmin mtermsmof mgoodsmandmservices.
Am:mtrue
Bm:mfalse
1m/m12
,CorrectmAnswerm:mB
2m/m12
, 8 :mAmsales-orientedmfirmmtargetsmitsmproductsmatmeverybody,mwhilemammarket-
orientedmorganization maimsmatmsellingmitsmproductsmtomamspecificmcustomermgroup.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
9 :mThriftmstoresmseekmtomachievemprofitabilitymthrough mhigh msalesmvolumes.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
10 :mMarketingmdeterminesmpricesmandmpricingmpoliciesmthatmcontributemtomachievingmt
hemfundamental mobjectivesmof mmostmbusinesses.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mA
11 :mMarketingmcareermopportunitiesmalmostmexclusivelymexistmin mnonbusinessmorganizations.
Am:mtrue
Bm:mfalse
CorrectmAnswerm:mB
MULTIPLE CHOICE m
12 :mWhich mof mthemfollowingmstatementsmismnotmtruemof mmarketing?
Am:mMarketingmfocusesmon mpracticesmthatmdelivermvaluemandmbenefitsmtomcustomers.
Bm:mMarketingmfocusesmprimarilymon msellingmgoods,mservices,mand/ormideasmtomcustomers.
C m:mMarketingmemploysmthemcombinedmusemof mcommunication,mdistribution,mandmpricingmstrategies.
D m:mMarketingminvolvesmbuildingmlong-
term,mmutuallymrewardingmrelationshipsmwith mcustomers.mCorrectmAnswerm:mB
13 :mWhich mstatementmexpressesmthemAmericanmMarketingmAssociationm(AMA)smcoremdefinitionm
of mmarketing?
Am:mMarketingmismamphilosophy,manmattitude,mamperspective,mormammanagementmorientation mthatmstr
essesmcustomermsatisfaction.
Bm:mMarketingmismanmorganizationmfunctionmandmamsetmofmprocessesmimplementedminmordermtomensu
remcustomermsatisfaction.
C m:mMarketingmrefersmtompersonal msellingmthatmfocusesmsolelymonmsellingmgoods,mservices,mand/ormi
deasmtomcustomers.
D m:mMarketingminvolvesmbuildingmlong-
term,mmutuallymrewardingmrelationshipsmthatmarembeneficial mexclusivelymtomthemsellers.
CorrectmAnswerm:mB
14 :mWhen mamfirmmfocusesmon mitsminternal mcapabilitiesmrathermthan mon mthemdesiresmandmneedsmof mthe
3m/m12
