Test bank for Contemporary marketing 27th edition by Louis boone and Kurtz All chapters 1-19.pdf

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Chapter 02 Strategic Planning in Contemporary Marketing
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TRUEFALSE

1. Thebplanningbprocessbidentifiesbobjectivesbandbdeterminesbthebactionsbthatbarebneededbtobattainbt
hosebobjectives.

(A) True

(B) False

Answerb :b (A)


2. Thebplanningbprocessbcreatesbabblueprintbthatbeveryonebinbtheborganizationbmustbfollowbinborderbtob
achievebtheborganizationalbobjectives.

(A) True

(B) False

Answerb :b (A)


3. Theb planningb processb isb anb intermittentb processb heldb afterb substantialb intervals.

(A) True

(B) False

Answerb :b (B)


4. Marketingb planningb establishesb theb basisb forb ab firm'sb overallb strategicb plan.

(A) True

(B) False

Answerb :b (B)


5. Relationship-buildingb goalsb andb strategiesb areb seldomb includedb inb theb plansb ofb businessb firms.

(A) True

(B) False

Answerb :b (B)


6. Goodb relationshipsb withb customersb canb equipb ab firmb withb vitalb strategicb weapons.



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b b b b b b b b b




(A) True

(B) False

Answerb :b (A)


7. Strategicbplanningbhasbabminimalbimpactbonbabfirm'sbdestinybbecausebitbprovidesbonlybshort-
termbdirectionbtobthebdecisionbmakers.

(A) True

(B) False

Answerb :b (B)


8. Planningb oftenb isb classifiedb onb theb basisb ofb itsb scopeb orb breadth.

(A) True

(B) False

Answerb :b (A)


9. Tacticalbplansbtypicallybdeterminebanborganization'sbprimarybstrategicbobjectivesbandbexcludebs
hort-termbactionsbfrombtheirbpurview.

(A) True

(B) False

Answerb :b (B)


10. Tacticalbplanningbusuallybinvolvesbthebproductionbofbquarterlybandbsemiannualbplans,balongbwithb
divisionalbbudgets,bpolicies,bandbprocedures.

(A) True

(B) False

Answerb :b (A)


11. Middlebandbsupervisory-
levelbmanagersbspendblessbtimebasbcomparedbtobCEOsbonbplanningb activities.

(A) True

(B) False

Answerb :b (A)


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b b b b b b b b b




12. Thebchiefbexecutivebofficerb(CEO)bandbvicebpresidentbofbmarketingbspendbabgreaterbproportionbofb t
heirb timeb onb operationalb planningb thanb dob managersb atb allb otherb organizationalb levels.

(A) True

(B) False

Answerb :b (B)


13. Operationalbplanningbthatbinvolvesbthebcreationbandbimplementationbofbtacticalbplansbforbtheb
departmentsbwithinbanborganizationbisbprimarilybthebresponsibilitybofbtop-levelbmanagement.

(A) True

(B) False

Answerb :b (B)


14. Thebadvertisingbdirector,bmarketingbresearchbmanager,bandbotherbmiddle-
levelbmanagersbhaveb thebprimarybresponsibilitybofbdevisingbandbimplementingbthebstrategicbplanbofbt
hebcompany.

(A) True

(B) False

Answerb :b (B)


15. Employeesbatbmiddle-
managementblevelsbengagebthemselvesbinbbusinessbunitbbudgetsbandbdivisionalbpoliciesbandbpro
cedures.

(A) True

(B) False

Answerb :b (A)


16. Tobbebmostbeffective,bthebplanningbprocessbshouldbincludebinputbfrombabwidebrangebofbsourcesb
bothbinternalbandbexternalbtobtheborganization.

(A) True

(B) False

Answerb :b (A)


17. Asbthebseniorbvice-
presidentbofbmarketing,bNaomibwillbbebcloselybinvolvedbinbherbfirm'sbstrategicbplanning.


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