Test bank for Contemporary marketing 17th edition by Louis boone and Kurtz All chapters 1-19.pdf

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AppendixbA

Indicatebwhetherbthebstatementbisbtrueborbfalse.

1. Abfirm’sbgoalsbshouldbbebspecificbandbmeasurable.
a. True
b. False

2. Strategicbplanningbisbthebprocessbofbanticipatingbeventsbandbmarketbconditionsbandbdecidingbhowbabfirmbcanbb
estbachievebitsborganizationalbobjectives.
a. True
b. False

3. Abmarketingbplanbisbnotbreevaluatedboncebitbisbcompletelybimplemented.
a. True
b. False

4. Abfirm’sbmarketersbmustbwritebabmarketingbplanbbeforebformulatingbanboverallbmarketingbstrategy.
a. True
b. False

5. Everybmarketingbplanbrequiresbabbudget,babtimebschedulebforbimplementation,bandbabsystembforbmonitoringbthebp
lan’sbsuccessborbfailure.
a. True
b. False

6. Abmarketingbplanbisbabdetailedbdescriptionbofbthebresourcesbandbactionsbneededbtobachievebstatedbmarketingbo
bjectives.
a. True
b. False

7. Thebmissionbstatementbputsbintobwordsbanborganization’sboverallbpurposebandbreasonbforbbeing.
a. True
b. False

8. Thebneedbforbabbusinessbplanbisbmorebacutelybfeltbinbabsmallbcompanybthanbinbablargebmultinationalbcompany.
a. True
b. False

9. Thebfacilitiesbplanbestimatesbthebfirm’sbemploymentbneedsbandbthebskillsbnecessarybtobachieveborganizationalbg
oals.
a. True
b. False

10. Anbexitbstrategybisbabplanbforbabfirmbtobleavebthebmarket.
a. True

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.

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AppendixbA

b. False

Indicatebthebanswerbchoicebthatbbestbcompletesbthebstatementborbanswersbthebquestion.

11. Whybdobmarketersbinbmostbindustriesbhavebdifficultybmakingbestimatesbandbpredictionsbbeyondbfivebyears?
a. Marketersbrarelybstaybinbthebsamebjobbforbmorebthanbfivebyears.
b. Therebarebmanybuncertaintiesbinbthebmarketplace.
c. Thebmarginbforberrorbinblong-termbforecastingbisbverybsmall.
d. Thebcostbinvolvedblimitsbpredictionsbbeyondbfivebyears.

12. Whichbofbthebfollowingbisbusedbtobidentifybthebfirm’sbstrengths,bweaknesses,bopportunities,bandbthreatsbwithinbt
hebmarketingbenvironment?
a. Businessbportfoliobanalysis
b. Breakevenbanalysis
c. SWOTbanalysis
d. Marginalbanalysis

13. Ablargebcompanybsellsbsomebofbitsbbusinessbunitsbtobhelpbcutbcosts,bbolsterbitsbsharebpricebandbdiversifybitsbb
usinessbinterest.bThisbisbanbexamplebofbabfirmbemployingba(n):
a. exitbstrategy.
b. pricingbstrategy.
c. distributionbstrategy.
d. promotionbstrategy.

14. Whichbofbthebfollowingbcomponentsbofbabbusinessbplanbdescribesbstrategiesbforbinformingbpotentialbcustomersba
boutbthebgoodsbandbservicesbofferedbbybthebfirmbasbwellbasbstrategiesbforbdevelopingblong-termbrelationships?
a. Thebmarketingbplan
b. Thebfinancingbplan
c. Thebproductionbplan
d. Thebfacilitiesbplan

15. Whichbofbthebfollowingbcomponentsbofbthebmarketingbmixbfocusesbonbdecidingbthebgoodsbandbservicesbabfirmbs
houldbofferbinborderbtobmeetbthebneedsbofbitsbcustomers?
a. Productbstrategy
b. Distributionbstrategy
c. Promotionalbstrategy
d. Pricingbstrategy

16. Whichbofbthebfollowingbfocusesbonbthebenvironmentbinbwhichbthebmarketingbplanbisbtobbebimplemented?
a. Productionbplan
b. Competitivebanalysis
c. Missionbstatement
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.

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AppendixbA

d. Executivebsummary



17. Describebthebdifferentbcomponentsbofbabbusinessbplan.

18. Whatbarebthebreasonsbabcompanybshouldbdevelopbabmarketingbplan?




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.