MNM3709 - STRATEGIC MARKETING EXAM,
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Different strategy levels in an organisation - ANSWER✅✅Corporate level ,Business
level functional level.
Corporate strategy - ANSWER✅✅Overall purpose and scope of the org, how value
can be added.
Business strategy - ANSWER✅✅How do we compete in this market relating to each
business unit and product line.
Functional strategy - ANSWER✅✅Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - ANSWER✅✅SBU's are distinct business units set up
to handle specific product lines
Environmental variables - ANSWER✅✅Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables - ANSWER✅✅Age,race,sex,economic status,
level of education, income level and unemployment.
, International environmental variables - ANSWER✅✅Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ANSWER✅✅Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ANSWER✅✅Replacing the traditional resume' with
an in-depth personal brand.
Economic variables - ANSWER✅✅Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ANSWER✅✅Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Growth share matrix - ANSWER✅✅a chart used to describe SBU's based on their
market growth and market share rates.
Dog - ANSWER✅✅SBU's with Low market growth, low market share
Cash cow - ANSWER✅✅SBU's with Low market growth,
High market share
Problem child - ANSWER✅✅SBU's with High market growth, low market share
Star - ANSWER✅✅SBU's with High market growth, high market share
Key barriers to entry - ANSWER✅✅Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model - ANSWER✅✅Shows competitive structure of an industry.
Market attractiveness variables - ANSWER✅✅Competitors, Organizational
resources, Segment size,growth rate,profitability,accessibility and differentiation.
RWCSA model - ANSWER✅✅Representative weighted competitive strength
assessment model.
, Porters variables for categorizing products - ANSWER✅✅Competitive scope and
competitive advantage
5 forces of Porters model - ANSWER✅✅The threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model - ANSWER✅✅Looks down and meeting customer needs
A portfolio analysis - ANSWER✅✅a systematic way to analyze the products and
services that make up an organizations business portfolio.
portfolio analysis methods - ANSWER✅✅Growth share matrix - shows growth of
sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model - ANSWER✅✅market share, profitability, technology,
product quality, resources, knowledge of markets.
risk matrix - ANSWER✅✅risk of changing technology, new competitors,
unavailability of raw materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model - ANSWER✅✅Key success
factor analysis
Step 1. Establish important variables that could assist organization in becoming
successful in the industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization
as well as the performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of
threat.
Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps - ANSWER✅✅Step 1 : identification of key role players
and sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
Brand New Exam Questions with 100%
Correct Answers, All Graded A+, Latest
Expert Premium Update(2025-2026)100%
Guaranteed Success.
Different strategy levels in an organisation - ANSWER✅✅Corporate level ,Business
level functional level.
Corporate strategy - ANSWER✅✅Overall purpose and scope of the org, how value
can be added.
Business strategy - ANSWER✅✅How do we compete in this market relating to each
business unit and product line.
Functional strategy - ANSWER✅✅Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - ANSWER✅✅SBU's are distinct business units set up
to handle specific product lines
Environmental variables - ANSWER✅✅Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables - ANSWER✅✅Age,race,sex,economic status,
level of education, income level and unemployment.
, International environmental variables - ANSWER✅✅Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ANSWER✅✅Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ANSWER✅✅Replacing the traditional resume' with
an in-depth personal brand.
Economic variables - ANSWER✅✅Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ANSWER✅✅Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Growth share matrix - ANSWER✅✅a chart used to describe SBU's based on their
market growth and market share rates.
Dog - ANSWER✅✅SBU's with Low market growth, low market share
Cash cow - ANSWER✅✅SBU's with Low market growth,
High market share
Problem child - ANSWER✅✅SBU's with High market growth, low market share
Star - ANSWER✅✅SBU's with High market growth, high market share
Key barriers to entry - ANSWER✅✅Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model - ANSWER✅✅Shows competitive structure of an industry.
Market attractiveness variables - ANSWER✅✅Competitors, Organizational
resources, Segment size,growth rate,profitability,accessibility and differentiation.
RWCSA model - ANSWER✅✅Representative weighted competitive strength
assessment model.
, Porters variables for categorizing products - ANSWER✅✅Competitive scope and
competitive advantage
5 forces of Porters model - ANSWER✅✅The threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model - ANSWER✅✅Looks down and meeting customer needs
A portfolio analysis - ANSWER✅✅a systematic way to analyze the products and
services that make up an organizations business portfolio.
portfolio analysis methods - ANSWER✅✅Growth share matrix - shows growth of
sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model - ANSWER✅✅market share, profitability, technology,
product quality, resources, knowledge of markets.
risk matrix - ANSWER✅✅risk of changing technology, new competitors,
unavailability of raw materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model - ANSWER✅✅Key success
factor analysis
Step 1. Establish important variables that could assist organization in becoming
successful in the industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization
as well as the performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of
threat.
Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps - ANSWER✅✅Step 1 : identification of key role players
and sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
