APR 325 EXAM 1 EXAM QUESTIONS AND ANSWERS
What is a social media audit? - Answers- The process of reviewing your business'
metrics to assess growth, opportunities and what can be done to improve your social
presence. To make sure what you are doing is actually providing results
-to provide managers with a comprehensive "birds eye view" of what their brand is
currently doing across all digital/social media channels in which they participate
Why should you conduct a social media audit and how often? - Answers- quarterly, so
you'll be able to easily track data for any new ventures
monthly-just as a glance
What questions would you ask in a social media audit? - Answers- 1.What objectives
do we pursue? what is the purpose of these channels?
2.how does it fit into the rest of our marketing plan
3. Which do we use? Any others we might consider using? Any we might remove?
4.Who has the authority to post and or respond on each channel?
5. Are any policies in place?
What is an engagement metric? - Answers- the pages viewed by users, the time they
remain on a website, the comments on a post, or the number of subscribers, in the case
of websites or blogs.
What sets digital media apart from other media channels? - Answers- digital media is
transmitted as digital data,
What are the three key characteristics of digital media? - Answers- opens, flexibility,
and low cost
What does "IFCS" stand for? - Answers- Interactions first, channels second
If a company advertises a product category what type of landing page would you use? -
Answers-
What should be in the upper fold of a lead-generation landing page? - Answers- phone
number
What design elements of a landing page instill trust to visitors? - Answers-
What is the goal of a lead-generation landing page? - Answers- to collect personal
information and establish contact points to create as many leads (or prospects) for your
business as you can.
What are the core factors that determine rankings in Google's search results? -
Answers-
What is a social media audit? - Answers- The process of reviewing your business'
metrics to assess growth, opportunities and what can be done to improve your social
presence. To make sure what you are doing is actually providing results
-to provide managers with a comprehensive "birds eye view" of what their brand is
currently doing across all digital/social media channels in which they participate
Why should you conduct a social media audit and how often? - Answers- quarterly, so
you'll be able to easily track data for any new ventures
monthly-just as a glance
What questions would you ask in a social media audit? - Answers- 1.What objectives
do we pursue? what is the purpose of these channels?
2.how does it fit into the rest of our marketing plan
3. Which do we use? Any others we might consider using? Any we might remove?
4.Who has the authority to post and or respond on each channel?
5. Are any policies in place?
What is an engagement metric? - Answers- the pages viewed by users, the time they
remain on a website, the comments on a post, or the number of subscribers, in the case
of websites or blogs.
What sets digital media apart from other media channels? - Answers- digital media is
transmitted as digital data,
What are the three key characteristics of digital media? - Answers- opens, flexibility,
and low cost
What does "IFCS" stand for? - Answers- Interactions first, channels second
If a company advertises a product category what type of landing page would you use? -
Answers-
What should be in the upper fold of a lead-generation landing page? - Answers- phone
number
What design elements of a landing page instill trust to visitors? - Answers-
What is the goal of a lead-generation landing page? - Answers- to collect personal
information and establish contact points to create as many leads (or prospects) for your
business as you can.
What are the core factors that determine rankings in Google's search results? -
Answers-
