Unit 12 Florida Real Estate Brokerage: A
Management Guide, 30-Hour Broker
Post-Licensing v7.0
A company's signature consists of its name, logo, and slogan. - ANS- TRUE
Existing and recognized companies should NOT create new signatures because they will
confuse consumers and lose the benefits of name and logo recognition. - ANS- FALSE
The goal of purpose, population, and price is to pick the media that reaches the desired
population for the best price. - ANS- TRUE
Online advertising revenue is about equal to newspaper revenue. - ANS- TRUE
It may be worthwhile for a company to underwrite charity fundraisers and youth sports
teams or volunteer to fix up or repair someone's home. - ANS- TRUE
Under the recently issued regulations relating to the Telephone Consumer Protection Act
of 1991, a company is NOT obligated to share its do-not-call list with an affiliated entity
(one that a consumer reasonably would expect to be affiliated with the soliciting
company based on the company's name). - ANS- FALSE
Domain names and site contents are - ANS- assets known as intellectual property.
From the public's point of view, a newsletter is an ideal vehicle for real estate licensees
to - ANS- provide useful information
According to research, the most effective print advertising includes all of the following
EXCEPT - ANS- many abbreviations
Of what purpose is the company's name? - ANS- valuable, if it tells the consumer about
the company's value or service
Who is ultimately responsible for the accuracy and legality of any company advertising in
print or on the internet? - ANS- Broker in charge of the office
Which of the following is an example of online advertising? - ANS- Banner and video ads
Management Guide, 30-Hour Broker
Post-Licensing v7.0
A company's signature consists of its name, logo, and slogan. - ANS- TRUE
Existing and recognized companies should NOT create new signatures because they will
confuse consumers and lose the benefits of name and logo recognition. - ANS- FALSE
The goal of purpose, population, and price is to pick the media that reaches the desired
population for the best price. - ANS- TRUE
Online advertising revenue is about equal to newspaper revenue. - ANS- TRUE
It may be worthwhile for a company to underwrite charity fundraisers and youth sports
teams or volunteer to fix up or repair someone's home. - ANS- TRUE
Under the recently issued regulations relating to the Telephone Consumer Protection Act
of 1991, a company is NOT obligated to share its do-not-call list with an affiliated entity
(one that a consumer reasonably would expect to be affiliated with the soliciting
company based on the company's name). - ANS- FALSE
Domain names and site contents are - ANS- assets known as intellectual property.
From the public's point of view, a newsletter is an ideal vehicle for real estate licensees
to - ANS- provide useful information
According to research, the most effective print advertising includes all of the following
EXCEPT - ANS- many abbreviations
Of what purpose is the company's name? - ANS- valuable, if it tells the consumer about
the company's value or service
Who is ultimately responsible for the accuracy and legality of any company advertising in
print or on the internet? - ANS- Broker in charge of the office
Which of the following is an example of online advertising? - ANS- Banner and video ads
