Focuses on individual interactions and how people interpret the world.
Society is socially constructed through individuals’ free choices to form identities.
Interpretivists study small groups rather than general trends.
Meanings individuals attach to things affect their behavior and actions.
Qualitative methods (empathy) help understand the world through others' eyes.
Criticisms:
Ignores the larger social structures that shape individual actions.
Tends to overlook power dynamics that influence social interactions.
Can be seen as too subjective or lacking objective measurement.