MKT 6310 CH 1
consumer behavior is the field of study that focuses on the activities people undertake
when ______, ______, and _______ of products and services - *answers *obtaining
(getting), consuming (how often, why, how), disposing
a subtopic in consumer behavior that studies why and how people use products in
additional to why and how they buy them - *answers *consumption analysis
What is the effect of package size on consumption behavior? - *answers *consumers
use more product when packages are larger (and have more assortment like Jelly
Beans)
Consumer behavior steps - *answers *stimuli, black box (buyer's mind), responses
What external factors fall under stimuli? - *answers *marketing mix, environmental
What internal factors fall under the black box? - *answers *consumer characteristics,
decision making process
what are the 2 types of consumer responses? - *answers *purchase, no purchase
Which 2 influences impact consumer behavior? - *answers *consumer, orgranizational
a part of consumer behavior that includes how to decide what to do, other products in
consideration, where you buy, how to pay, how to transport product home? - *answers
*obtaining
a part of consumer behavior that includes how to use the product, how to store product,
who uses the product, how much you consume, how product compares with
expactations?` - *answers *consuming
part of consumer behavior that includes how to get rise of remaining product, how much
thrown away, the decision to resell, how products are recycled? - *answers *disposing
Why do we study consumer behavior? - *answers *determines economic health of
nation, determines success of marketing programs, educates about health, affects
personal policy
What can be used to influence people to stop consuming? - *answers *demarketing
Which example was given to show that CB educated on health? - *answers *Subway
(eat fresh campaign)
includes how you behave towards others and in buying situations, your values and
beliefs, and how you live your life - *answers *personal policy
consumer behavior is the field of study that focuses on the activities people undertake
when ______, ______, and _______ of products and services - *answers *obtaining
(getting), consuming (how often, why, how), disposing
a subtopic in consumer behavior that studies why and how people use products in
additional to why and how they buy them - *answers *consumption analysis
What is the effect of package size on consumption behavior? - *answers *consumers
use more product when packages are larger (and have more assortment like Jelly
Beans)
Consumer behavior steps - *answers *stimuli, black box (buyer's mind), responses
What external factors fall under stimuli? - *answers *marketing mix, environmental
What internal factors fall under the black box? - *answers *consumer characteristics,
decision making process
what are the 2 types of consumer responses? - *answers *purchase, no purchase
Which 2 influences impact consumer behavior? - *answers *consumer, orgranizational
a part of consumer behavior that includes how to decide what to do, other products in
consideration, where you buy, how to pay, how to transport product home? - *answers
*obtaining
a part of consumer behavior that includes how to use the product, how to store product,
who uses the product, how much you consume, how product compares with
expactations?` - *answers *consuming
part of consumer behavior that includes how to get rise of remaining product, how much
thrown away, the decision to resell, how products are recycled? - *answers *disposing
Why do we study consumer behavior? - *answers *determines economic health of
nation, determines success of marketing programs, educates about health, affects
personal policy
What can be used to influence people to stop consuming? - *answers *demarketing
Which example was given to show that CB educated on health? - *answers *Subway
(eat fresh campaign)
includes how you behave towards others and in buying situations, your values and
beliefs, and how you live your life - *answers *personal policy
