SOLUTIONS A+ GRADED.
Which one of the following guidelines did your textbook authors NOT
suggest when printing a survey?
A. single spacing, eliminating the cover page
B. stapling in the upper left corner for longer surveys
C. spiral binding or printing in booklet format for extremely long surveys
D. printing on two sides of a sheet of paper for surveys less than three
pages
single spacing, eliminating the cover page
What are no sampling measurement errors?
A. errors resulting from respondents not being chosen randomly from the
population
B. errors resulting from respondents failing to answer questions or return
the survey
C. errors that occur during analysis and interpretation of survey data
D. errors that occur because of poor survey design or administration
errors that occur because of poor survey design or administration
During a pilot test, a survey researcher identified some errors associated
with the design and administration of a recently developed survey. The
survey researcher identified ______.
A. nonsampling measurement errors
B. sampling measurement errors
C. true value errors
D. item response errors
nonsampling measurement errors
After developing a survey, it is a good idea to pretest the survey for all
EXCEPT which one of the following reasons?
A. to identify sources of sampling measurement errors
,B. to examine the effectiveness of revisions to a question or an entire
survey
C. to examine the effect of alternative versions of a question or survey
D. to assess the final version of a survey for ease of completion
to identify sources of sampling measurement errors
What is the purpose of behavior coding?
A. to classify respondents based on their behaviors
B. to identify the types and frequencies of interviewer and respondent
behaviors
C. to inform respondents of their rights and responsibilities
D. to improve communication among multiple researchers when they
interview groups
to identify the types and frequencies of interviewer and respondent behaviors
When pretesting a survey, which one of the following methods would
involve asking respondents to repeat questions in their own words?
A. concurrent "think-aloud" interview
B. retrospective "think-aloud" interview
C. paraphrasing
D. confidence ratings
paraphrasing
When pretesting a survey, you ask respondents to describe their thoughts
when answering survey questions. What method are you using?
A. concurrent "think-aloud" interview
B. retrospective "think-aloud" interview
C. paraphrasing
D. confidence ratings
concurrent "think-aloud" interview
When pretesting a survey, what method would you be using if you asked
respondents the following:
"On a scale from 1 to 5, please rate how confident you are that your
response to this survey question is correct, where 1 is not confident at all
, and 5 is very confident."
A. think-aloud interviews
B. retrospective interviews
C. evaluation ratings
D. confidence ratings
confidence ratings
What do we call the process of administering a survey to a large
representative group of individuals to determine any problems with
administration, item interpretation, and so on?
A. a field test
B. a focus group
C. a survey promotion
D. a behavior coding study
a field test
If you were field-testing two or more versions of a question to determine
which version provides the most accurate results, you would be
conducting a ______.
A. validity study
B. reliability study
C. behavior coding test
D. split sample test
split sample test
What is a population?
A. those in the target audience who receive a survey
B. those in the target audience who return a survey
C. all members of a survey's target audience
D. all members of the group who return a survey
all members of a survey's target audience
What is a sample?
A. a group of respondents who may receive the survey
B. a representative subset of the population