INTRODUCTION TO
DATA ANALYTICS
Notes
What is Data Analytics?
● Data analytics is the process of analyzing raw data to extract useful insights that can
inform business decisions.
● It serves as a form of business intelligence aimed at solving organizational challenges
by identifying patterns within data.
Applications of Data Analytics :
● It is used across various businesses to enhance decision-making, reduce costs, and drive
innovation.
● Specific uses include forecasting sales, assessing marketing effectiveness, protecting
against fraud, and improving supply chain efficiency.
Responsibilities of a Data Analyst :
Typical daily tasks for a data analyst include :
1. Managing surveys
2. Defining success metrics
3. Conducting analytical projects
4. Monitoring processes for improvement collaborating with stakeholders to shape
business strategies.
The Data Analysis Process :
DATA ANALYTICS
Notes
What is Data Analytics?
● Data analytics is the process of analyzing raw data to extract useful insights that can
inform business decisions.
● It serves as a form of business intelligence aimed at solving organizational challenges
by identifying patterns within data.
Applications of Data Analytics :
● It is used across various businesses to enhance decision-making, reduce costs, and drive
innovation.
● Specific uses include forecasting sales, assessing marketing effectiveness, protecting
against fraud, and improving supply chain efficiency.
Responsibilities of a Data Analyst :
Typical daily tasks for a data analyst include :
1. Managing surveys
2. Defining success metrics
3. Conducting analytical projects
4. Monitoring processes for improvement collaborating with stakeholders to shape
business strategies.
The Data Analysis Process :
