Financial ratios are basic calculations using quantitative data from a company’s financial
statements. They are used to get insights and important information on the company’s
performance, profitability, and financial health.
Common financial ratios come from a company’s balance sheet, income statement, and cash
flow statement.
Businesses use financial ratios to determine liquidity, debt concentration, growth,
profitability, and market value.
Why are financial ratios so important?
Financial ratios are sometimes referred to as accounting ratios or finance ratios. These ratios
are important for assessing how a company generates revenue and profits using business
expenses and assets in each period. Internal and external stakeholders use financial ratios for
competitor analysis, market valuation, benchmarking, and performance management.
Often, financial ratios are considered the best indicator of a company’s financial health,
which explains why it’s so important to understand these ratios and what their results mean.
Financial planning and analysis professionals calculate financial ratios for the following
reasons for internal reasons, including:
1. ● Measuring return on capital investments
2. ● Calculating profit margins
3. ● To assess a company’s efficiency and how costs are allocated
4. ● Assessing a company’s efficiency and how costs are allocated
5. ● Determining how much debt is used to finance operations
, 6. ● Identifying trends in profitability
7. ● Managing working capital and short-term funding requirements
8. ● Identifying operating bottlenecks and assessing inventory management systems
9. ● Measuring a company’s ability to settle debt and liabilities
External stakeholders use financial ratios to:
1. ● Carry out competitor analysis
2. ● Determine whether to finance a company in the form of debt
3. ● Assess how profitable a company is
4. ● Determine whether to provide equity financing or buy shares in the company
5. ● Calculate tax liabilities
6. ● Measure a company’s market value
7. ● Calculate return on shareholders’ equity
8. ● Perform market analysis
The common financial ratios every business should track are
1) liquidity ratios
2) leverage ratios
3) efficiency ratio
4) profitability ratios
5) market value ratios
1) Liquidity ratios
Companies use liquidity ratios to measure working capital performance – the money
available to meet your current, short-term obligations. Simply put, companies need
liquidity to pay their bills. Liquidity ratios measure a company’s capacity to meet its
short-term obligations and are a vital indicator of its financial health.
Liquidity is different from solvency, which measures a company’s ability to pay all its
debts.
There are different forms of liquidity ratio.
Current ratio:
Current Assets / Current Liabilities
The current ratio measures how a business’s current assets, such as cash, cash
equivalents, accounts receivable, and inventories, are used to settle current liabilities
such as accounts payable.
Significance:
It provides a measure of degree to which current assets cover current liabilities.