GCSE
BUSINESS
8132/2
Paper 2 Influences of marketing and finance on business activity
f f f f f f f f f
Mark scheme
f
June 2021
f
Version:f1.0fFinalfMarkfScheme
*216G 132/2/MS*
, MARKf SCHEMEf –f GCSEf BUSINESSf –f 8132/2f –f JUNEf 2021
MarkfschemesfarefpreparedfbyfthefLeadfAssessmentfWriterfandfconsidered,ftogetherfwithfthefrelevantfques
tions,fbyfafpanelfoffsubjectfteachers.fThisfmarkfschemefincludesfanyfamendmentsfmadefatfthefstandardisati
onfeventsfwhichfallfassociatesfparticipatefinfandfisfthefschemefwhichfwasfusedfbyfthemfinfthisfexamination.fT
hefstandardisationfprocessfensuresfthatfthefmarkfschemefcoversfthefstudents’fresponsesftofquestionsfandft
hatfeveryfassociatefunderstandsfandfappliesfitfinfthefsamefcorrectfway.
Asfpreparationfforfstandardisationfeachfassociatefanalysesfafnumberfoffstudents’fscripts.f Alternativefanswersf
notfalreadyfcoveredfbyfthefmarkfschemefarefdiscussedfandflegislatedffor.fIf,fafterfthefstandardisationfprocess,f
associatesfencounterfunusualfanswersfwhichfhavefnotfbeenfraisedftheyfarefrequiredftofreferftheseftofthefLeadf
Examiner.
Itfmustfbefstressedfthatfafmarkfschemefisfafworkingfdocument,finfmanyfcasesffurtherfdevelopedfandfexpan
dedfonfthefbasisfoffstudents’freactionsftofafparticularfpaper.fAssumptionsfaboutffuturefmarkfschemesfonfth
efbasisfoffonefyear’sfdocumentfshouldfbefavoided;fwhilstfthefguidingfprinciplesfoffassessmentfremainfconst
ant,fdetailsfwillfchange,fdependingfonfthefcontentfoffafparticularfexaminationfpaper.
Furtherfcopiesfoffthisfmarkfschemefarefavailableffromfaqa.org.uk
Copyrightfinformation
AQAfretainsfthefcopyrightfonfallfitsfpublications.fHowever,fregisteredfschools/collegesfforfAQAfarefpermittedftofcopyfmaterialffromfthisfbookletfforftheirfownfinternalfu
se,fwithftheffollowingfimportantfexception:fAQAfcannotfgivefpermissionftofschools/collegesftofphotocopyfanyfmaterialfthatfisfacknowledgedftofafthirdfpartyfevenfforfint
ernalf usefwithinfthefcentre.
Copyrightf©f2021fAQAfandfitsflicensors.fAllfrightsfreserved.
2
, MARKf SCHEMEf –f GCSEf BUSINESSf –f 8132/2f –f JUNEf 2021
Level of response marking instructions
f f f f
Levelfoffresponsefmarkfschemesfarefbrokenfdownfintoflevels,feachfoffwhichfhasfafdescriptor.fThefdescriptorffor
ftheflevelf showsfthefaveragefperformancefforftheflevel.f Theref arefmarksfinfeachflevel.
Beforefyoufapplyfthefmarkfschemeftofafstudent’sfanswerfreadfthroughfthefanswerfandfannotatefitf(asfinstru
cted)ftofshowfthefqualitiesfthatfarefbeingflookedffor.fYoufcanfthenfapplyfthefmarkfscheme.
Step 1 Determine a level
f f f f
Startfatftheflowestflevelfoffthefmarkfschemefandfusefitfasfafladderftofseefwhetherfthefanswerfmeetsfthefdescript
orfforfthatflevel.fThefdescriptorfforftheflevelfindicatesfthefdifferentfqualitiesfthatfmightfbefseenfinfthefstudent’sfa
nswerfforfthatflevel.fIffitfmeetsftheflowestflevelfthenfgoftofthefnextfonefandfdecidefiffitfmeetsfthisflevel,fandfsofon,
f untilf youf havef afmatchf betweenf thef levelf descriptorfandfthef answer.fWithf practicef andffamiliarityf youf willf findft
hatfforfbetterfanswersfyoufwillfbefableftofquicklyfskipfthroughftheflowerflevelsfoffthefmarkfscheme.
Whenfassigningfaflevelfyoufshouldflookfatfthefoverallfqualityfoffthefanswerfandfnotflookftofpickfholesfinfsmallfan
dfspecificfpartsfoffthefanswerfwherefthefstudentfhasfnotfperformedfquitefasfwellfasfthefrest.fIffthefanswerfcover
sfdifferentfaspectsfoffdifferentflevelsfoffthefmarkfschemefyoufshouldfusefafbestffitfapproachfforfdefiningftheflev
elfandfthenfusefthefvariabilityfoffthefresponseftofhelpfdecidefthefmarkfwithinftheflevel,fiefiffthefresponsefisfpredo
minantlyflevelf3fwithfafsmallfamountfofflevelf4fmaterialfitfwouldfbefplacedfinflevelf3fbutfbefawardedfafmarkfnearft
heftopfofftheflevelfbecausefofftheflevelf4fcontent.
Step 2 Determine a mark
f f f f
Oncefyoufhavefassignedfaflevelfyoufneedftofdecidefonfthefmark.fThefdescriptorsfonfhowftofallocatefmarksfcanf
helpfwithfthis.fThefexemplarfmaterialsfusedfduringfstandardisationfwillfhelp.fTherefwillfbefanfanswerfinfthefsta
ndardisingfmaterialsfwhichfwillfcorrespondfwithfeachflevelfoffthefmarkfscheme.fThisfanswerfwillfhavefbeenfaw
ardedfafmarkfbyfthefLeadfExaminer.fYoufcanfcomparefthefstudent’sfanswerfwithfthefexampleftofdeterminefiffitf
isfthefsamefstandard,fbetterforfworsefthanfthefexample.fYoufcanfthenfusefthisftofallocatefafmarkfforfthefanswerf
basedfonfthefLeadfExaminer’sfmarkfonfthefexample.
Youfmayfwellfneedftofreadfbackfthroughfthefanswerfasfyoufapplyfthefmarkfschemeftofclarifyfpointsfandfassur
efyourselffthatftheflevelfandfthefmarkfarefappropriate.
Indicativefcontentfinfthefmarkfschemefisfprovidedfasfafguidefforfexaminers.fItfisfnotfintendedftofbefexhau
stivefandfyoufmustfcreditfotherfvalidfpoints.fStudentsfdofnotfhaveftofcoverfallfoffthefpointsfmentionedfinft
hefIndicativefcontentftofreachfthefhighestflevelfoffthefmarkfscheme.
Anfanswerfwhichfcontainsfnothingfoffrelevanceftofthefquestionfmustfbefawardedfnofmarks.
Thefownffigurefrule
Generalfprinciple:fThefownffigurefrulefisfdesignedftofensurefthatfstudentsfarefonlyfpenalisedfoncefforfafpartic
ularferrorfatfthefpointfatfwhichfthatferrorfisfmadefandfsufferfnoffurtherfpenaltyfasfconsequencefofftheferror.f W
herefthefownffigurefrulefisftofbefappliedfinfafmarkfscheme,fthefsymbolfOFfisfused.
3
BUSINESS
8132/2
Paper 2 Influences of marketing and finance on business activity
f f f f f f f f f
Mark scheme
f
June 2021
f
Version:f1.0fFinalfMarkfScheme
*216G 132/2/MS*
, MARKf SCHEMEf –f GCSEf BUSINESSf –f 8132/2f –f JUNEf 2021
MarkfschemesfarefpreparedfbyfthefLeadfAssessmentfWriterfandfconsidered,ftogetherfwithfthefrelevantfques
tions,fbyfafpanelfoffsubjectfteachers.fThisfmarkfschemefincludesfanyfamendmentsfmadefatfthefstandardisati
onfeventsfwhichfallfassociatesfparticipatefinfandfisfthefschemefwhichfwasfusedfbyfthemfinfthisfexamination.fT
hefstandardisationfprocessfensuresfthatfthefmarkfschemefcoversfthefstudents’fresponsesftofquestionsfandft
hatfeveryfassociatefunderstandsfandfappliesfitfinfthefsamefcorrectfway.
Asfpreparationfforfstandardisationfeachfassociatefanalysesfafnumberfoffstudents’fscripts.f Alternativefanswersf
notfalreadyfcoveredfbyfthefmarkfschemefarefdiscussedfandflegislatedffor.fIf,fafterfthefstandardisationfprocess,f
associatesfencounterfunusualfanswersfwhichfhavefnotfbeenfraisedftheyfarefrequiredftofreferftheseftofthefLeadf
Examiner.
Itfmustfbefstressedfthatfafmarkfschemefisfafworkingfdocument,finfmanyfcasesffurtherfdevelopedfandfexpan
dedfonfthefbasisfoffstudents’freactionsftofafparticularfpaper.fAssumptionsfaboutffuturefmarkfschemesfonfth
efbasisfoffonefyear’sfdocumentfshouldfbefavoided;fwhilstfthefguidingfprinciplesfoffassessmentfremainfconst
ant,fdetailsfwillfchange,fdependingfonfthefcontentfoffafparticularfexaminationfpaper.
Furtherfcopiesfoffthisfmarkfschemefarefavailableffromfaqa.org.uk
Copyrightfinformation
AQAfretainsfthefcopyrightfonfallfitsfpublications.fHowever,fregisteredfschools/collegesfforfAQAfarefpermittedftofcopyfmaterialffromfthisfbookletfforftheirfownfinternalfu
se,fwithftheffollowingfimportantfexception:fAQAfcannotfgivefpermissionftofschools/collegesftofphotocopyfanyfmaterialfthatfisfacknowledgedftofafthirdfpartyfevenfforfint
ernalf usefwithinfthefcentre.
Copyrightf©f2021fAQAfandfitsflicensors.fAllfrightsfreserved.
2
, MARKf SCHEMEf –f GCSEf BUSINESSf –f 8132/2f –f JUNEf 2021
Level of response marking instructions
f f f f
Levelfoffresponsefmarkfschemesfarefbrokenfdownfintoflevels,feachfoffwhichfhasfafdescriptor.fThefdescriptorffor
ftheflevelf showsfthefaveragefperformancefforftheflevel.f Theref arefmarksfinfeachflevel.
Beforefyoufapplyfthefmarkfschemeftofafstudent’sfanswerfreadfthroughfthefanswerfandfannotatefitf(asfinstru
cted)ftofshowfthefqualitiesfthatfarefbeingflookedffor.fYoufcanfthenfapplyfthefmarkfscheme.
Step 1 Determine a level
f f f f
Startfatftheflowestflevelfoffthefmarkfschemefandfusefitfasfafladderftofseefwhetherfthefanswerfmeetsfthefdescript
orfforfthatflevel.fThefdescriptorfforftheflevelfindicatesfthefdifferentfqualitiesfthatfmightfbefseenfinfthefstudent’sfa
nswerfforfthatflevel.fIffitfmeetsftheflowestflevelfthenfgoftofthefnextfonefandfdecidefiffitfmeetsfthisflevel,fandfsofon,
f untilf youf havef afmatchf betweenf thef levelf descriptorfandfthef answer.fWithf practicef andffamiliarityf youf willf findft
hatfforfbetterfanswersfyoufwillfbefableftofquicklyfskipfthroughftheflowerflevelsfoffthefmarkfscheme.
Whenfassigningfaflevelfyoufshouldflookfatfthefoverallfqualityfoffthefanswerfandfnotflookftofpickfholesfinfsmallfan
dfspecificfpartsfoffthefanswerfwherefthefstudentfhasfnotfperformedfquitefasfwellfasfthefrest.fIffthefanswerfcover
sfdifferentfaspectsfoffdifferentflevelsfoffthefmarkfschemefyoufshouldfusefafbestffitfapproachfforfdefiningftheflev
elfandfthenfusefthefvariabilityfoffthefresponseftofhelpfdecidefthefmarkfwithinftheflevel,fiefiffthefresponsefisfpredo
minantlyflevelf3fwithfafsmallfamountfofflevelf4fmaterialfitfwouldfbefplacedfinflevelf3fbutfbefawardedfafmarkfnearft
heftopfofftheflevelfbecausefofftheflevelf4fcontent.
Step 2 Determine a mark
f f f f
Oncefyoufhavefassignedfaflevelfyoufneedftofdecidefonfthefmark.fThefdescriptorsfonfhowftofallocatefmarksfcanf
helpfwithfthis.fThefexemplarfmaterialsfusedfduringfstandardisationfwillfhelp.fTherefwillfbefanfanswerfinfthefsta
ndardisingfmaterialsfwhichfwillfcorrespondfwithfeachflevelfoffthefmarkfscheme.fThisfanswerfwillfhavefbeenfaw
ardedfafmarkfbyfthefLeadfExaminer.fYoufcanfcomparefthefstudent’sfanswerfwithfthefexampleftofdeterminefiffitf
isfthefsamefstandard,fbetterforfworsefthanfthefexample.fYoufcanfthenfusefthisftofallocatefafmarkfforfthefanswerf
basedfonfthefLeadfExaminer’sfmarkfonfthefexample.
Youfmayfwellfneedftofreadfbackfthroughfthefanswerfasfyoufapplyfthefmarkfschemeftofclarifyfpointsfandfassur
efyourselffthatftheflevelfandfthefmarkfarefappropriate.
Indicativefcontentfinfthefmarkfschemefisfprovidedfasfafguidefforfexaminers.fItfisfnotfintendedftofbefexhau
stivefandfyoufmustfcreditfotherfvalidfpoints.fStudentsfdofnotfhaveftofcoverfallfoffthefpointsfmentionedfinft
hefIndicativefcontentftofreachfthefhighestflevelfoffthefmarkfscheme.
Anfanswerfwhichfcontainsfnothingfoffrelevanceftofthefquestionfmustfbefawardedfnofmarks.
Thefownffigurefrule
Generalfprinciple:fThefownffigurefrulefisfdesignedftofensurefthatfstudentsfarefonlyfpenalisedfoncefforfafpartic
ularferrorfatfthefpointfatfwhichfthatferrorfisfmadefandfsufferfnoffurtherfpenaltyfasfconsequencefofftheferror.f W
herefthefownffigurefrulefisftofbefappliedfinfafmarkfscheme,fthefsymbolfOFfisfused.
3
