BUSINESS PLAN ON ANIMAL PRUDUCTION (POULTRY FARM)
i
, Table of Content
Table of Contents
1.
Executive Summary.....................................................................................................................1
2. Business Description.................................................................................................................2
3. Products and services................................................................................................................2
4. Market Research and Analysis..................................................................................................3
4.1. Target markets /customers.................................................................................................3
4.2. Evaluate Market.................................................................................................................3
4.3. Analyze competitors..........................................................................................................3
4.4. Market assumption.............................................................................................................4
5. THE MARKET PLAN.............................................................................................................4
5.1. Products and services.........................................................................................................4
5.2. Price system.......................................................................................................................4
5.3. Promotional mix.................................................................................................................5
5.4. Distribution channel...........................................................................................................5
5.5 Services and warranties.......................................................................................................5
6. Manufacturing or operations plan.............................................................................................6
6.1. Facilities and location:.......................................................................................................6
6.2. Inventory management:.....................................................................................................6
6.3. Human resource:................................................................................................................6
6.4. Operations..........................................................................................................................6
7. Leadership- the entrepreneurial team........................................................................................7
8. FINANCIAL DOCUMENTATION.........................................................................................7
Description..................................................................................................................................11
No........................................................................................................................................14
Sources....................................................................................................................................14
Amount in Birr............................................................................................................................14
9. Project implementation schedule............................................................................................15
10. Conclusion............................................................................................................................16
ii
, Executive Summary
Yeka poultry farm P.L.C is newly established project by 5 promoters (owners) persons,
in Addis Ababa city Yeka Woreda 11. The project implementation takes one year from
June 1, 2023– June 1/2024, and it has five years production lifetime started from July,
2021. The over all objective of the project is to satisfy consumers need (demand) by
producing and supplying quality poultry farm products such as: eggs, genetically exotic
& more productive chicks, layers, and cocks to urban consumer and local farmers
around the project area, food processing factories, export companies by reasonable
price. In return to generate profit for owners in addition to that the foreign currency for
the nation. The object of the project relatively match with our country five years rural
and agriculture based developmental strategic plan to be come self sufficient in food,
increasing productivity of agricultural products, creating an employment opportunities
to decreases poverty. The total investment in the project is Birr, 2,220,000, from this
total investment Birr 2,100,000 for fixed capital investment and Birr 120,000 for net
working capital. The fixed investment has Birr 561, 500 net residual values at the end
of year 5 (at termination of production). For this total investment the promoters of the
project contribute Birr 1,400,000 equity capital (700,000 from each of them) & Birr,
820,000 from long-term loan from bank. During the production period the project
create job opportunity for more than 25 people. This feasibility study of the project
identifies the feasibility of the demand for the products in the market, selected location
and site suitability, resource, materials and manpower availability, infrastructure
facilities, competency of the technology, and other factors related with the project
product and production in the environment. The project has it own marketing strategy.
This project has the capacity to earn total annual revenue Birr 1,406,000 per year for
five years by selling its products to target market. The total operating cost including
depreciation expense, interest, marketing and selling expenses estimated to Birr
903,353 in 1st and 2nd years, Birr 887,978, Birr 872,603, and Birr 857,228 in year 3, 4,
&5 respectively. From this data the project profit and net cash flow per year is very
attractive to invest in the project. According to this study the investment in the project
has high profit potential for the owners and advantages for consumers of the product,
1
i
, Table of Content
Table of Contents
1.
Executive Summary.....................................................................................................................1
2. Business Description.................................................................................................................2
3. Products and services................................................................................................................2
4. Market Research and Analysis..................................................................................................3
4.1. Target markets /customers.................................................................................................3
4.2. Evaluate Market.................................................................................................................3
4.3. Analyze competitors..........................................................................................................3
4.4. Market assumption.............................................................................................................4
5. THE MARKET PLAN.............................................................................................................4
5.1. Products and services.........................................................................................................4
5.2. Price system.......................................................................................................................4
5.3. Promotional mix.................................................................................................................5
5.4. Distribution channel...........................................................................................................5
5.5 Services and warranties.......................................................................................................5
6. Manufacturing or operations plan.............................................................................................6
6.1. Facilities and location:.......................................................................................................6
6.2. Inventory management:.....................................................................................................6
6.3. Human resource:................................................................................................................6
6.4. Operations..........................................................................................................................6
7. Leadership- the entrepreneurial team........................................................................................7
8. FINANCIAL DOCUMENTATION.........................................................................................7
Description..................................................................................................................................11
No........................................................................................................................................14
Sources....................................................................................................................................14
Amount in Birr............................................................................................................................14
9. Project implementation schedule............................................................................................15
10. Conclusion............................................................................................................................16
ii
, Executive Summary
Yeka poultry farm P.L.C is newly established project by 5 promoters (owners) persons,
in Addis Ababa city Yeka Woreda 11. The project implementation takes one year from
June 1, 2023– June 1/2024, and it has five years production lifetime started from July,
2021. The over all objective of the project is to satisfy consumers need (demand) by
producing and supplying quality poultry farm products such as: eggs, genetically exotic
& more productive chicks, layers, and cocks to urban consumer and local farmers
around the project area, food processing factories, export companies by reasonable
price. In return to generate profit for owners in addition to that the foreign currency for
the nation. The object of the project relatively match with our country five years rural
and agriculture based developmental strategic plan to be come self sufficient in food,
increasing productivity of agricultural products, creating an employment opportunities
to decreases poverty. The total investment in the project is Birr, 2,220,000, from this
total investment Birr 2,100,000 for fixed capital investment and Birr 120,000 for net
working capital. The fixed investment has Birr 561, 500 net residual values at the end
of year 5 (at termination of production). For this total investment the promoters of the
project contribute Birr 1,400,000 equity capital (700,000 from each of them) & Birr,
820,000 from long-term loan from bank. During the production period the project
create job opportunity for more than 25 people. This feasibility study of the project
identifies the feasibility of the demand for the products in the market, selected location
and site suitability, resource, materials and manpower availability, infrastructure
facilities, competency of the technology, and other factors related with the project
product and production in the environment. The project has it own marketing strategy.
This project has the capacity to earn total annual revenue Birr 1,406,000 per year for
five years by selling its products to target market. The total operating cost including
depreciation expense, interest, marketing and selling expenses estimated to Birr
903,353 in 1st and 2nd years, Birr 887,978, Birr 872,603, and Birr 857,228 in year 3, 4,
&5 respectively. From this data the project profit and net cash flow per year is very
attractive to invest in the project. According to this study the investment in the project
has high profit potential for the owners and advantages for consumers of the product,
1
