WGU MKC1 Marketing
Fundamentals
1. how does cultural diversity affect marketing: by requiring tailored marketing strategies
2. what element should marketing managers consider when scanning the competitive environment: supply
chain management
3. a group of producers of a particular product decided to all raise prices together and they were accused of
overcharging consumers. which federal law would have allowed the US to investigate this unfair method of
competi- tion.: sherman antitrust act
4. which strategy will be best for the marketer to advocate while faced with a deflationary economic
environment: seek a long-term contract guaranteeing the sale price of its product
5. a marketer believes its product has become obsolete for all markets. the marketer feels that a new technology
may have created a substitute product and created new desires for their former consumers. what is the best
market- ing alternative: investigate the new technology for opportunities opening in a new industry
6. marketers in a foreign country have been extremely successful in selling a particular product to a specific
target market. they decided to enter the US market and continue their current sales and promotional tactics.
what will be the outcome?: targeting the same market in the US they will find that the product does not fit existing
cultural values and will not be purchased.
7. an individual joins a nature protection group. how will the group mem- bership influence the individuals
purchasing behavior: the individual will make purchase decisions that comply with group norms
8. a marketer found its television promotions are no longer effective because consumers may no longer be
watching the advertising commercials. which influence may be changing consumers behavior: attitude components
9. which type of problem solving process do consumers use when making major purchases: extended problem
solving
10.which scenario requires high involvement decision making: selecting a college
11.when there are many competing products and services available to cus- tomers, which orientation should a
firm adopt: market orientation
12.what is an example of marketing myopia: a department store that view itself as a clothing retailer
13.why would a manufacturer use market segmentation: to target customers who have similar characteristics
14.a firm want to expand its marketing efforts: diversity of various ethnic groups within the segment
, WGU MKC1 Marketing
Fundamentals
15.which types of marketing are common positioning strategies: consumer behavior research and business to
business marketing
16.which research methods are used by marketing researchers to collect primary data: observation,
surveys, and controlled experiments
17.a food company plans to cut back on advertising fatty and sugary foods to children and to add new logos to
its foods and drinks that highlight more nutritional offerings. which type of ethical issue is this company
considering-
: promotional ethics
18.a firm conducts market research to analyze consumers perceptions of a product relative to other
brands. which type of strategy is this: product positioning strategy
19.which is a method for a manufacturer to add to its product mix: purchase a product line from another company
20.a firms product offering moves into the maturity stage of the product life cycle. why would the firm
increase its promotional outlay: to differentiate its product from those offered by competitors
21.which channel has the role of standardizing exchange processes, such as payment terms, delivery schedules,
and purchase lots: the distribution channel
22.what is a component of a physical distribution system: customer service
23.a company decides to locate a new supplier for its main ingredient upon learning that activists have been
destroying processing facilities in the area of their current supplier. which factor caused this change in the global
supply chain: social cultural environment
24.what may a manufacturer do to control the minimum price for goods in compliance with fair trade laws:
severely restrict the number of retail outlets carrying the merchandise
25.what describes the relationship between pricing objectives and promo- tion: pricing objectives and
promotion are interdependent
26.a US distributor wants a considerable amount of flexibility with pricing. which pricing model would it
choose for international sales: market differenti- ated pricing
27. which element of the promotional mix covers a wide audience with targeted advertising: direct
marketing
28.a company wants to inform thousands of potential customers about the benefits of their product over
products that customers have been using. which promotional strategy would be effective for this company: public
relations
29.a company plans to introduce its new product in several different locations with a series of communications
tailored for each location. which form of promotional strategy would the company select: interactive media
Fundamentals
1. how does cultural diversity affect marketing: by requiring tailored marketing strategies
2. what element should marketing managers consider when scanning the competitive environment: supply
chain management
3. a group of producers of a particular product decided to all raise prices together and they were accused of
overcharging consumers. which federal law would have allowed the US to investigate this unfair method of
competi- tion.: sherman antitrust act
4. which strategy will be best for the marketer to advocate while faced with a deflationary economic
environment: seek a long-term contract guaranteeing the sale price of its product
5. a marketer believes its product has become obsolete for all markets. the marketer feels that a new technology
may have created a substitute product and created new desires for their former consumers. what is the best
market- ing alternative: investigate the new technology for opportunities opening in a new industry
6. marketers in a foreign country have been extremely successful in selling a particular product to a specific
target market. they decided to enter the US market and continue their current sales and promotional tactics.
what will be the outcome?: targeting the same market in the US they will find that the product does not fit existing
cultural values and will not be purchased.
7. an individual joins a nature protection group. how will the group mem- bership influence the individuals
purchasing behavior: the individual will make purchase decisions that comply with group norms
8. a marketer found its television promotions are no longer effective because consumers may no longer be
watching the advertising commercials. which influence may be changing consumers behavior: attitude components
9. which type of problem solving process do consumers use when making major purchases: extended problem
solving
10.which scenario requires high involvement decision making: selecting a college
11.when there are many competing products and services available to cus- tomers, which orientation should a
firm adopt: market orientation
12.what is an example of marketing myopia: a department store that view itself as a clothing retailer
13.why would a manufacturer use market segmentation: to target customers who have similar characteristics
14.a firm want to expand its marketing efforts: diversity of various ethnic groups within the segment
, WGU MKC1 Marketing
Fundamentals
15.which types of marketing are common positioning strategies: consumer behavior research and business to
business marketing
16.which research methods are used by marketing researchers to collect primary data: observation,
surveys, and controlled experiments
17.a food company plans to cut back on advertising fatty and sugary foods to children and to add new logos to
its foods and drinks that highlight more nutritional offerings. which type of ethical issue is this company
considering-
: promotional ethics
18.a firm conducts market research to analyze consumers perceptions of a product relative to other
brands. which type of strategy is this: product positioning strategy
19.which is a method for a manufacturer to add to its product mix: purchase a product line from another company
20.a firms product offering moves into the maturity stage of the product life cycle. why would the firm
increase its promotional outlay: to differentiate its product from those offered by competitors
21.which channel has the role of standardizing exchange processes, such as payment terms, delivery schedules,
and purchase lots: the distribution channel
22.what is a component of a physical distribution system: customer service
23.a company decides to locate a new supplier for its main ingredient upon learning that activists have been
destroying processing facilities in the area of their current supplier. which factor caused this change in the global
supply chain: social cultural environment
24.what may a manufacturer do to control the minimum price for goods in compliance with fair trade laws:
severely restrict the number of retail outlets carrying the merchandise
25.what describes the relationship between pricing objectives and promo- tion: pricing objectives and
promotion are interdependent
26.a US distributor wants a considerable amount of flexibility with pricing. which pricing model would it
choose for international sales: market differenti- ated pricing
27. which element of the promotional mix covers a wide audience with targeted advertising: direct
marketing
28.a company wants to inform thousands of potential customers about the benefits of their product over
products that customers have been using. which promotional strategy would be effective for this company: public
relations
29.a company plans to introduce its new product in several different locations with a series of communications
tailored for each location. which form of promotional strategy would the company select: interactive media
