Pearson Edexcel Level 3 GCE Economics B Advanced PAPER 3 The economic environment and business JUN

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Monday 5 June 2023
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MorningL (Time:L 2L hours) PaperLref
erence 9EB0/03
Economics B L
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Advanced
PAPER 3: The economic environment and business
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P72979A
©2023LPearsonLEducationLLtd.LN:1/1
/1

, AnswerLALLLquestions.

SECTIONLA




DOL NOTL WRITEL INLTHISL AREA
ReadL theL followingL extractsL (A–E)L beforeL answeringL QuestionL 1.
WriteLyourLanswersLinLtheLspacesLprovided.

ExtractL A

WhitsuntideLhirings*L–L16thLApril,L1879
TuesdayLwasLtheLhalf-
yearlyLhiringLforLPenrith.LThereLwasLaLlargeLattendanceLbutLtheLpeopleLseekingLemploymentL
wereLfarLinLexcessLofLthoseLrequiringLlabour.LAsLaLnecessaryLconsequenceLtheLwageLratesLwere
LlowerLthanLatLpreviousLhirings.



(Source:LadaptedLfromLTheLCarlisleLJournalLAprilL16thL1879)

*HiringsL tookL placeL twiceL aL yearL inL ruralL areasL suchL asL Cumbria.L TheyL enabledL allL thoseLseekingLw
orkLasLservantsLtoLmeetLwithLprospectiveLemployersLandLnegotiateLwagesLandLtermsLofLemploy
ment.




DOL NOTL WRITEL INLTHISL AREA
ExtractLB
BigLAutoLHadLTheLUltimateLBarriersLToLEntryL–LThenLTeslaL BrokeLThrough
BeforeLtheLriseLofLTesla,LconventionalLwisdomLheldLthatLitLwouldLbeLpracticallyLimpossibleLforL
aLstart-
upLcompanyLtoLchallengeLtheLgiantsLofLtheLcarLindustry.LWhenLeconomicsLprofessorsLexplain
edLtheLconceptLofLbarriersLtoLentry,LtheLcarLindustryLwasLusuallyLthe
primeLexample.LSellingLcarsLinLvolumeLrequiresLnotLonlyLmassiveLindustrialLresources,Lbut 5
aLhighlyLcomplexLsupplyLchainLandLdealerLnetwork,LsoLaLstart-
upLcouldLnotLpossiblyLenterLtheLindustryLandLcompete.
EventsLhaveLshownLthatLthisLmodelLwasLnotLvalidL–
LorLperhapsLitLwouldLbeLmoreLaccurateLtoLsayLthatLitLwasLnoLlongerLvalid,LconsideringLtheLgrowi

ngLimportanceLofLsoftwareLand
technologyLinLtheLautoLindustry.LInLretrospect,LTeslaLwasLinLtheLrightLplaceLatLtheLright 10
timeLwithLtheLrightLidea.
(Source:LadaptedLfromLhttps://cleantechnica.com/2022/03/03/big-auto-had-the-ultimate-
barriers-to-entry-then-tesla-broke-through/)
DOL NOTL WRITEL INLTHISL AREA




2
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, ExtractLC

WhatLIsLGoodLGlobalLMarketing?
DOL NOTL WRITEL INLTHISL AREA




RedLBull
AustrianLcompanyLRedLBullLisLtheLworld’sLleadingLenergyLdrinkLcompany,LsellingLover
7.5LbillionLcansLeveryLyear.LItsLdistinctiveLpackagingLisLrecognisedLglobally,LasLisLitsLlong
runningLsloganL“RedLBullLgivesLyouLwings”. 5

OneLofLitsLmostLsuccessfulLtacticsLisLtoLhostLextremeLsportsLeventsLallLoverLtheLworld.LFromL t
heL RedLBullL IndianapolisL GrandL PrixL inL America,L toL theL RedLBullL AirL RaceL inL theL UK,LtoLtheLRedLB
ullLSoapboxLRaceLinLJordan,LtheLbrand’sLuniversalLstrategyLtakesLitLhere,LthereLandLeverywhe
re.

Dunkin’LDonuts 10

InLtheLUS,LNationalLDonutLDayLhappensLeveryLyearLinLJune.LWhileLAmericansLgetLtheirLhandsL
dirtyLwithLaLBostonLcrèmeL(orLtwo),LDunkin’LDonutsLChinaLservesLupLaLfreshLbatchLofLdryLporkLa
ndLseaweedLdonuts.
WithLoverL3,200LstoresLinL36LcountriesLDunkin’LDonutsLhasLevolvedLitsLmenuLtoLsatisfyLthe
sweetLtoothLofLitsLglobalLcustomers. 15
DOL NOTL WRITEL INLTHISL AREA




FromLKorea’sLGrapefruitLCoolata,LtoLLebanon’sLMangoLChocolateLDonutLandLtoLMalaysia’sLMo
chiLWaffle,LitLisLclearLthatLDunkin’LDonutsLisn’tLafraidLtoLcelebrateLculturalLdifferencesLinLanLeff
ortLtoLstrengthenLitsLinternationalLpresence.
(Source:LadaptedLfromLhttps://blog.hubspot.com/marketing/global-marketing-and-
international-business)


ExtractLDLDigita
lLmarkets
TheLemergenceLofLtheLdigitalLeconomyLhasLbeenLaLpowerfulLforceLbringingLaboutLinc
reasedLcompetitionLacrossLaLwideLrangeLofLproductsLandLservices.
DigitalLplatformsLareLatLtheLforefrontLofLinnovationLandLdisruptionLinLvariousLindustries
acrossLtheLglobe. 5

SomeLofLtheLmostLvaluableLcompaniesLinLtheLworldL–
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LGoogle,LAmazon,LFacebookLandLAppleL–

LallLembracedLaLdigitalLplatform LbusinessLmodelLforLsome LorLallLofLtheirLactivities.LTaxiLappsLsuc

hLasLUberLandLLyftLhaveLrevolutionisedLtheLtaxiLbusinessLmodel.LHotelLandLrestaurantLbookingL
platformsLsuchLasLBooking.comLandLOpenTableLchangedLtheLwayLin
whichLweLplanLholidaysLandLeveningsLout. 10

WhileLmostLconsumersLembraceLandLenjoyLtheL‘free’LservicesLthatLmanyLofLtheseLcompaniesL
offer,LconcernsLhaveLbeenLexpressedLbyLtraditionalLmediaLandLretailLbusinessesLthatLhaveLbe
enLnegativelyLaffectedLbyLtheLdigitalLeconomy.LOtherLbusinessesLwhoseLaccessLtoLmarketsLisLi
ncreasinglyLreliantLonLdigitalLplatformsLareLworriedLaboutLthe
powerLtheseLplatformsLnowLwield. 15

(Source:L adaptedL fromL https://globalcompetitionreview.com/guide/digital-markets-guide/
first-edition)


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