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ntsJat:Jwww.pearson.com/uk.
JuneJ 2019
PublicationsJCodeJ9BS0_01_1906_ER
AllJtheJmaterialJinJthisJpublicationJisJcopyright
©JPearsonJEducationJLtdJ2019
2 GCEJBusinessJ StudiesJ 9BS0J 01
,Introduction
ItJisJclearJthatJmanyJcentresJandJcandidatesJareJcomfortableJwithJtheJexpectationsJofJthisJpaper.
TheJbestJresponsesJfromJcandidatesJmadeJlinksJbetweenJtheJtwoJthemeJcontents:JThemeJ1:JMarketingJa
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PreparationJforJthisJpaperJshouldJideallyJincludeJcaseJstudiesJinJtheJnewsJandJexamplesJbasedJonJreal-
lifeJbusinesses.JTheJskillsJcandidatesJdevelopJfromJanalysingJandJevaluatingJtheJbusinessJdecisionsJbei
ngJmadeJonJaJdailyJbasis,JareJinvaluableJforJthisJpaperJandJqualification.
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4 GCEJBusinessJ StudiesJ 9BS0J 01
J J J
2019
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J J J J
, EdexcelJandJBTECJQualifications
EdexcelJandJBTECJqualificationsJcomeJfromJPearson,JtheJUK’sJlargestJawardingJbody.JWeJprovideJaJwideJra
ngeJofJqualificationsJincludingJacademic,Jvocational,JoccupationalJandJspecificJprogrammesJforJemployer
s.JForJfurtherJinformationJvisitJourJqualificationsJwebsitesJatJwww.edexcel.comJorJwww.btec.co.uk.
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ntactus.
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ResultsPlusJisJPearson’sJfreeJonlineJserviceJgivingJinstantJandJdetailedJanalysisJofJyourJstudents’JexamJre
sults.
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UnderstandJ howJyourJ students’J performanceJ comparesJ withJ classJ andJ nationalJ averages.
IdentifyJpotentialJtopics,JskillsJandJtypesJofJquestionJwhereJstudentsJmayJneedJtoJdevelopJtheirJlearningJ
further.
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YourJexamsJofficerJwillJbeJableJtoJsetJupJyourJResultsPlusJaccountJinJminutesJviaJEdexcelJOnline.
Pearson:J helpingJ peopleJ progress,J everywhere
PearsonJaspiresJtoJbeJtheJworld’sJleadingJlearningJcompany.JOurJaimJisJtoJhelpJeveryoneJprogressJinJtheir
Jlives JthroughJeducation. JWeJbelieveJinJeveryJkindJofJlearning, JforJall JkindsJofJpeople,JwhereverJtheyJareJinJ
theJworld.JWe’veJbeenJinvolvedJinJeducationJforJoverJ150Jyears,JandJbyJworkingJacrossJ70Jcountries,JinJ1
00Jlanguages,JweJhaveJbuiltJanJinternationalJreputationJforJourJcommitmentJtoJhighJstandardsJandJraisin
gJachievementJthroughJinnovationJinJeducation.JFindJoutJmoreJaboutJhowJweJcanJhelpJyouJandJyourJstude
ntsJat:Jwww.pearson.com/uk.
JuneJ 2019
PublicationsJCodeJ9BS0_01_1906_ER
AllJtheJmaterialJinJthisJpublicationJisJcopyright
©JPearsonJEducationJLtdJ2019
2 GCEJBusinessJ StudiesJ 9BS0J 01
,Introduction
ItJisJclearJthatJmanyJcentresJandJcandidatesJareJcomfortableJwithJtheJexpectationsJofJthisJpaper.
TheJbestJresponsesJfromJcandidatesJmadeJlinksJbetweenJtheJtwoJthemeJcontents:JThemeJ1:JMarketingJa
ndJPeopleJandJThemeJ4:JGlobalJBusiness.JForJexample,JSpotifyJisJaJglobalJbusinessJseekingJtoJexpandJviaJ
stockJmarketJflotation.JTherefore,JareJthereJanyJparticularJaspectsJofJtheJsellingJofJsharesJpublicly,JthatJw
ouldJcomplementJitsJcontinuedJglobalJexpansion?
PreparationJforJthisJpaperJshouldJideallyJincludeJcaseJstudiesJinJtheJnewsJandJexamplesJbasedJonJreal-
lifeJbusinesses.JTheJskillsJcandidatesJdevelopJfromJanalysingJandJevaluatingJtheJbusinessJdecisionsJbei
ngJmadeJonJaJdailyJbasis,JareJinvaluableJforJthisJpaperJandJqualification.
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pleteJorJmissingJresponsesJwhereJtheirJspecificationJknowledgeJwasJlacking,JratherJthanJforJquestionsJ
thatJwereJsimplyJatJtheJendJofJtheJpaper.
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nformationJtoJsupportJcandidates'Jcalculations.JAJnumberJofJcandidatesJdidJnotJuseJthis,JpreferringJtoJca
lculateJtheJpercentageJgrowthJinJmusicJsubscribersJthemselves.JWhilstJthisJapproachJwasJusuallyJsuccess
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4 GCEJBusinessJ StudiesJ 9BS0J 01