Pearson Edexcel GCE Business Stu dies 9BS0 0

Examiners’ ReportJune
B B B




2018

GCE Business 8BS0 01
B B B

, EdexcelBandBBTECBQualifications

EdexcelBandBBTECBqualificationsBcomeBfromBPearson,BtheBUK’sBlargestBawardingBbody.BWeBprovideBaBwid
eBrangeBofBqualificationsBincludingBacademic,Bvocational,BoccupationalBandBspecificBprogrammesBforBem
ployers.BForBfurtherBinformationBvisitBourBqualificationsBwebsitesBatBwww.edexcel.comBorBwww.btec.co.
uk.

Alternatively,ByouBcanBgetBinBtouchBwithBusBusingBtheBdetailsBonBourBcontactBusBpageBatBwww.edexcel.co
m/contactus.




GivingByouBinsightBtoBinformBnextBsteps

ResultsPlusBisBPearson’sBfreeBonlineBserviceBgivingBinstantBandBdetailedBanalysisBofByourBstudents’Bexa
mBresults.

SeeBstudents’BscoresBforBeveryBexamBquestion.

UnderstandB howByourB students’B performanceB comparesB withB classB andB nationalB averages.

IdentifyBpotentialBtopics,BskillsBandBtypesBofBquestionBwhereBstudentsBmayBneedBtoBdevelopBtheirBlearni
ngBfurther.

ForBmoreBinformationBonBResultsPlus,BorBtoBlogBin,BvisitBwww.edexcel.com/resultsplus.
YourBexamsBofficerBwillBbeBableBtoBsetBupByourBResultsPlusBaccountBinBminutesBviaBEdexcelBOnline.


Pearson:B helpingB peopleB progress,B everywhere

PearsonBaspiresBtoBbeBtheBworld’sBleadingBlearningBcompany.BOurBaimBisBtoBhelpBeveryoneBprogressBinB
theirBlivesBthroughBeducation.BWeBbelieveBinBeveryBkindBofBlearning,BforBallBkindsBofBpeople,BwhereverBt
heyBareBinBtheBworld.BWe’veBbeenBinvolvedBinBeducationBforBoverB150Byears,BandBbyBworkingBacrossB70B
countries,BinB100Blanguages,BweBhaveBbuiltBanBinternationalBreputationBforBourBcommitmentBtoBhighBst
andardsBandBraisingBachievementBthroughBinnovationBinBeducation.BFindBoutBmoreBaboutBhowBweBcanB
helpByouBandByourBstudentsBat:Bwww.pearson.com/uk.

JuneB 2018
PublicationsBCodeB8BS0_01_1806_ER

AllBtheBmaterialBinBthisBpublicationBisBcopyright
©BPearsonBEducationBLtdB2018




2 GCEBBusinessB8BS0B01

,Introduction
ThisBreportBisBfocusedBonBtheBfirstBpaperB8BS01B'MarketingBandBPeople'BthatBmakesBupBtheBASBlevelBinBBu
siness.BThisBreportBshouldBbeBusedBbyBcentresBtoBprovideBteachersBandBcandidatesBwithBfurtherBguidan
ceBasBtoBhowBtoBapproachBansweringBquestions.BItBcouldBbeBusedBasBoneBofBtheBtoolsBwhichBcanBhelpBca
ndidatesBmaximiseBtheirBabilityBtoBscoreBmarksBinBfutureBexamBseries.

TheBformatBofBtheseBpapersBisBstillBrelativelyBnewBandBcandidatesBareBstillBnotBfamiliarBwithBtheBrequire
mentsBofBtheBquestionsBandBoftenBtryBtoBdoBtooBmuch,BresultingBinBbeingBunableBtoBcompleteBallBquesti
ons.BThisBisBtheBthirdByearBforBtheBASBpapersBandBasBsuchBthereBareBaBnumberBofBpastBpapersBandBsample
Bassessments BthatBteachers BandBcandidates BcanBuse BtoBfamiliariseBthemselvesBwithBthe Blayout,Bcomman

dBwordsBandBrequirementsBofBeachBquestion.BAlongBwithBusingBmarkBschemesBfromBpastBpapers,Bpartic
ularlyBtheBlevelsBofBresponse,BthisBwouldBallowBcandidatesBtoBseeBwhatBexaminersBareBlookingBforBandBh
elpBthemBtoBstructureBtheirBanswersBcorrectly.

TheBaverageBmarkBachievedBonBthisBpaperBincreasedBthisByear,BhoweverBcandidatesBgraspBofBkeyBThem
eB1BterminologyBisBstillBlacking.BManyBcandidatesBalsoBstruggledBwithBtheBThemeB2BterminologyBinBSecti
onBC,BQ3.BAsBstatedBinBtheBspecificationBandBdemonstratedBinBtheBsampleBassessmentBmaterialsBandBp
astBpapers,BSectionBC,BQ3BwillBdrawBfromBbothBThemeB1BandBThemeB2BcontentBrequiringBcandidatesBtoB
makeBconnectionsBbetweenBmarketingBandBpeopleBandBmanagingBbusinessBactivities.




GCEBBusinessB8BS0B01 3

, Question 1 (a)B B




CandidatesBstruggledBwithBthisBquestionBwithBmanyBdefiningBmarketBshareBratherBthanBmarketBgrowth
.BManyBwereBableBtoBquoteBtheBmarketBgrowthBfigureBfromBtheBextract,BbutBwithoutBcorrectBknowledgeB
toBsupportBtheBapplicationBtheyBcouldBnotBachieveBmarksBforBthisBapproach.

TheBcandidateBidentifiesBthatBmarketBgrowthBresultsBinB'moreBcustomers'BandBusesBtheBextractBtoBsuppor
tBtheBdefinitionBachievingBfullBmarks.




4 GCEBBusinessB8BS0B01