consumer behaviour buying having and being 7th canadian edition by michael r. solomon test bank.

, CONTENTS



SECTION ONE – CONSUMERS IN THE MARKETPLACE
V V V V V V


CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
V V V V V V




SECTION TWO – CONSUMERS AS INDIVIDUALS
V V V V V


CHAPTER 2: PERCEPTION V V


CHAPTER 3: LEARNING AND MEMORY CH
V V V V V


APTER 4: MOTIVATION AND AFFECT CHA
V V V V V


PTER 5: THE SELF
V V V


CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
V V V V V




SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
V V V V V V V


CHAPTER 7: ATTITUDES V V


CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS C
V V V V V V V


HAPTER 9: INDIVIDUAL DECISION MAKING
V V V V


CHAPTER 10: BUYING AND DISPOSING
V V V V




SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
V V V V V V V V V


CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
V V V V V V


CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPT
V V V V V V V V


ER 13: SUBCULTURES
V V


CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR CHAP
V V V V V V V


TER 15: THE CREATION AND DIFFUSION OF CULTURE
V V V V V V V

,ConsumervBehaviour,v7ev(Solomon)
Chapterv1v v AnvIntroductionvtovConsumervBehaviour

1) InvstudyingvconsumersvlikevGail,vavcollegevstudent,vmarketersvoftenvfindvitvusefulvtovlearnvtheirvi
nterestsvinvmusicvorvclothing,vhowvtheyvspendvtheirvleisurevtime,vandvevenvtheirvattitudesvaboutvsoc
ialvissues,vtovbevablevtovcategorizevconsumersvaccordingvtovtheirvlifestyles.vThisvsortvofvinformatio
nvisvcalled:
A) corevvalues.
B) psychographics.
C) configurations.
D) physiognomies.
vAnswer:v B

Type:vMC
PagevRef:v5v
Skill:v Application
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.

2) Thevstudyvofvthevprocessesvinvolvedvwhenvindividualsvorvgroupsvselect,vpurchase,vuse,vorvd
isposevofvproducts,vservices,videas,vorvexperiencesvtovsatisfyvneedsvandvdesiresvisvcalled:
A) marketvsegmentation.
B) relationshipvmarketing.
C) marketvresearch.
D) consumervbehaviour.
Answer:v D
Type:vMC
PagevRef:v3v
Skill:v Concept
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.

3) Tina,vavsupervisorvofvdisplaysvforvSearsvCanada,vknowsvthatvattractivevdisplaysvcanvgenerateva
dditionalvsalesvofvparticularvitems.vFromvavmarketer'svperspective,vthisvis:
A) avpurchasevissue.
B) avpostpurchasevissue.
C) merchandisingvcomplexity.
D) avlossvleader.
Answer:v A
Type:vMC
PagevRef:v3v
Skill:v Application
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.

, 4) Johnvisvthevvicevpresidentvofvmarketingvforvavlocalvtourvguidevcompany.vHevisvconcernedvthatvh
isvcustomersvarevnotvrecommendingvhisvcompanyvtovtheirvfriends.vForvJohn,vthisvproblemvisva:
A) purchasevissue.
B) demographicvproblem.
C) prepurchasevissue.
D) postpurchasevissue.
vAnswer:v D

Type:vMC
PagevRef:v3v
Skill:v Application
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.

5) Thevexpandedvviewvofvthevexchangevthatvincludesvthevissuesvthatvinfluencevthevconsumervb
efore,vduring,vandvaftervavpurchasevisvcalled:
A) thevvalue.
B) thevstrategicvfocus.
C) thevpre-sellvstrategy.
D) thevconsumptionvprocess.v
Answer:v D
Type:vMC
PagevRef:v3v
Skill:v Concept
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.

6) Consumervbehaviourvasvavdisciplinevdealsvmainlyvwithvwhatvhappensvatvthevpointvofvpurchase.v
Answer:v FALSE
Type:vTF
PagevRef:v3v
Skill:v Concept
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.

7) Thevexpandedvviewvofvconsumervbehaviourvrecognizesvthatvthevconsumptionvprocessvincludesvi
ssuesvthatvinfluencevconsumersvbefore,vduring,vandvaftervavpurchasevisvmade.
Answer:v TRUE
Type:vTF
PagevRef:v3v
Skill:v Concept
Objective:v L1-01vUnderstandvthatvconsumervbehaviourvisvavprocess.