CCI 150 Lisa Gary UTK Exam 1
Questions and Answers Latest Version
(2024/2025) Graded A+
What is the main role of mass media in society?
✔✔Mass media informs, educates, and entertains the public while shaping societal opinions.
What does the term "media convergence" refer to?
✔✔Media convergence refers to the merging of traditional media with digital technologies,
resulting in new forms of media content and distribution.
How does social media influence public opinion?
✔✔Social media allows for rapid dissemination of information, enabling individuals to share
opinions, mobilize movements, and influence public perceptions.
What is the primary difference between traditional media and new media?
✔✔Traditional media refers to broadcast, print, and radio, while new media includes digital
platforms like websites, social media, and streaming services.
1
,What does the "digital divide" refer to?
✔✔The digital divide refers to the gap between those who have access to digital technologies
and those who do not.
How does media framing affect how news is presented?
✔✔Media framing involves highlighting certain aspects of a story to influence how it is
perceived by the audience.
What role does advertising play in media?
✔✔Advertising generates revenue for media outlets and influences consumer behavior through
targeted messages.
What is meant by the term "fake news"?
✔✔Fake news refers to false or misleading information presented as legitimate news, often
designed to deceive or manipulate the audience.
How does media affect cultural identity?
✔✔Media plays a significant role in shaping cultural norms, values, and identities by
representing various cultural groups and stories.
2
, What is the role of a journalist in society?
✔✔Journalists report, analyze, and interpret news events to keep the public informed and hold
those in power accountable.
What is the concept of media literacy?
✔✔Media literacy refers to the ability to critically analyze and evaluate media content to
understand its purpose, bias, and potential impact.
What is the significance of the First Amendment in relation to media?
✔✔The First Amendment protects freedom of the press, ensuring that media can operate without
government interference.
What is the difference between "news" and "opinion" in media?
✔✔News presents factual, unbiased information, while opinion offers subjective views or
perspectives on a particular issue.
How does media censorship impact freedom of speech?
3
Questions and Answers Latest Version
(2024/2025) Graded A+
What is the main role of mass media in society?
✔✔Mass media informs, educates, and entertains the public while shaping societal opinions.
What does the term "media convergence" refer to?
✔✔Media convergence refers to the merging of traditional media with digital technologies,
resulting in new forms of media content and distribution.
How does social media influence public opinion?
✔✔Social media allows for rapid dissemination of information, enabling individuals to share
opinions, mobilize movements, and influence public perceptions.
What is the primary difference between traditional media and new media?
✔✔Traditional media refers to broadcast, print, and radio, while new media includes digital
platforms like websites, social media, and streaming services.
1
,What does the "digital divide" refer to?
✔✔The digital divide refers to the gap between those who have access to digital technologies
and those who do not.
How does media framing affect how news is presented?
✔✔Media framing involves highlighting certain aspects of a story to influence how it is
perceived by the audience.
What role does advertising play in media?
✔✔Advertising generates revenue for media outlets and influences consumer behavior through
targeted messages.
What is meant by the term "fake news"?
✔✔Fake news refers to false or misleading information presented as legitimate news, often
designed to deceive or manipulate the audience.
How does media affect cultural identity?
✔✔Media plays a significant role in shaping cultural norms, values, and identities by
representing various cultural groups and stories.
2
, What is the role of a journalist in society?
✔✔Journalists report, analyze, and interpret news events to keep the public informed and hold
those in power accountable.
What is the concept of media literacy?
✔✔Media literacy refers to the ability to critically analyze and evaluate media content to
understand its purpose, bias, and potential impact.
What is the significance of the First Amendment in relation to media?
✔✔The First Amendment protects freedom of the press, ensuring that media can operate without
government interference.
What is the difference between "news" and "opinion" in media?
✔✔News presents factual, unbiased information, while opinion offers subjective views or
perspectives on a particular issue.
How does media censorship impact freedom of speech?
3
