advertising - Answers any paid form of nonpersonal presentation and promotion of ideas, goods, or
services by an identified sponsor
aesthetic pollution - Answers the spoiling or contamination of the natural beauty and features of an
enviorment, due to poor planning and design of tourism projects
AIDA model - Answers a framework for creating an advertising message that that gets Attention, holds
Interest, stimulates Desire, and acheives Action
amateur sports - Answers athletic activities and competitions for athletes who do not get paid.
Amtrak - Answers a company that operates a railroad system with combined passenger and rail service
throughout the continental United States
apprenticeship - Answers an educational, hands-on exspirience working in an established buisness under
the guidance of a skilled worker.
average daily rate (ADR) - Answers a rate based on total sales for the day divided by the total number of
sold rooms.
back of the house - Answers the area in a hospitality establishment that guests usually do not view,
including all areas responsible for food quality and production, such as the kitchen and recieving, office,
and storage areas
back of the house (lodging) - Answers the area in a lodging facility where support services take place
which guests usually do not view
bed-and-breakfasts (B&Bs) - Answers small unique inns that offer a full breakfast with a night's stay
behavioristics - Answers Statistics about consumers based on their knowledge, attitudes, use, or
response to a product
benefit - Answers a feature advantage of a product
buisness travel - Answers travel for the sole purpose of conducting and individuals or companys buisness
buisness-to-buisness selling - Answers the type of selling whereby one buisness sells goods or services to
another buisness
buying signals - Answers verbal or nonverbal signs of a customer's readiness to buy
career plan - Answers a written statement of career goals and the necessary steps to acheive them
certification - Answers an authorization stating that one has fulfilled the requirements for practicing in a
feild or career
, chain - Answers a type of buisness that has more thatn one location with the same name under the
same ownership
channel of distribution - Answers the path a travel product takes from producer to the consumer, or
traveler
changeability - Answers a condition of being subject to change or alteration
charter tour - Answers a tour in which a tour operator buys all the seats on an airplane, train, or bus and
resells them to travelers
commercial recreation - Answers any recreational activity for which a guest pays a fee
commercial site - Answers an establishment, such as a restaurant, where a food-and-beverage business
competes for customers
commission - Answers a fee or payment based on a percentage of products sold
compensation - Answers a form of payment that may include wages, benefits, and/ or incentives in
return work.
competitive advantage - Answers an advantage over competitors due to greater value to consumers
through lower prices or more benefits.
concierge - Answers a hotel staff member who helps guest make arrangements for transportation,
resturaunt reservations, event reservations, and entertainment tickets, and advises guest about
activities in the area.
consolidator - Answers an agent who buys unsold products in bulk from suppliers and resells the
products at a discount to intermediaries or to consumers.
consumer show - Answers a single- or multi-day exhibition held at a convention or civic center arena.
convention and visitors bureau (CVB) - Answers an organization that works with meeting planners to
provide tourist information services to business and leisure travelers
core product - Answers the main product that the customer is buying
cost-plus pricing - Answers pricing products by calculating all costs and expenses and adding desired
profit
cross-selling - Answers the method of selling the customer additional related products tied to one name
customer loyalty - Answers the customer's faithfulness to a business and its product, demonstrated by
the customer purchasing the product again
customer satisfaction - Answers a positive feeling or reaction customers have when a buisness or
product meets their needs