1
, INSTRUCTOR .MANUAL
BUSN .(12th .edition) .by .Marcella .Kelly; .Chuck .Williams
Chapter .1 .-20
Chapter .1
Table .of .Contents
Purpose .and .Perspective .of .the .Chapter.............................................................................. 2
Cengage .Supplements ........................................................................................................ 2
Chapter .Objectives ............................................................................................................. 2
Complete .List .of .Chapter .Activities .and .Assessments............................................................ 2
Key .Terms......................................................................................................................... 3
What's .New .in .This .Chapter ............................................................................................... 4
Chapter .Outline ................................................................................................................. 5
Discussion .Questions ......................................................................................................... 12
Additional .Activities .and .Assignments ................................................................................. 12
Additional .Resources ......................................................................................................... 15
Cengage .Video .Resources ....................................................................................................................... 15
Appendix .......................................................................................................................... 15
Generic .Rubrics ....................................................................................................................................... 15
Standard .Writing .Rubric .......................................................................................................................... 15
Standard .Discussion .Rubric ..................................................................................................................... 16
2
,Purpose .and .Perspective .of .the .Chapter
Business .today .is .complex, .global, .and .faster .moving .than .ever .before. .This .chapter
.introduces .the .role .of .business .in .the .economy .and .how .we .got .to .where .we .are. .It .also
.lists .the .core .factors .of .production .and .the .key .dimensions .of .today‘s .business
.environment. .Throughout .the .book, .we .will .look .more .closely .at .the .impact .of .change .in
.every .facet .of .business .from .management .to .marketing .to .money, .the .interrelatedness .of
.these .factors, .and .how .business .relates .to .you.
Cengage .Supplements
The .following .product-level .supplements .provide .additional .information .that .may .help .you .in
.preparing .your .course. .They .are .available .in .the .Instructor .Resource .Center.
Transition .Guide .(provides .information .about .what‘s .new .from .edition .to .edition)
Educator‘s .Guide .(describes .assets .in .the .platform .with .a .detailed .breakdown
.of .activities .by .chapter .with .seat .time)
PowerPoint .(provides .text-based .lectures .and .presentations)
Test .Bank .(contains .assessment .questions .and .problems)
Guide .to .Teaching .Online .(provides .information .about .the .key .assets .within .the
.product .and .how .to .implement/facilitate .use .of .the .assets .in .synchronous .and
.asynchronous .teaching .environments)
Accelerated .Course .Syllabus .(provides .guidance .on .the .recommended .delivery .of
.course .materials .given .a .5-week, .8-week, .12-week, .and .16-week .course)
MindTap .User .Guide .(provides .information .on .how .to .navigate .and .use .MindTap)
Chapter .Objectives
The .following .objectives .are .addressed .in .this .chapter:
1-1 .Discuss .the .role .of .business .in .the
.economy .1-2 .Explain .the .evolution .of
.modern .business
1-3 Discuss .the .role .of .nonprofit .organizations .in .the .economy
1-4 Outline .the .core .factors .of .production .and .how .they .affect .the
.economy .1-5 .Describe .today‘s .business .environment .and .each .key
.dimension
1-6 Explain .how .current .business .trends .might .affect .your .career .choices
Complete .List .of .Chapter .Activities .and .Assessments
For .additional .guidance .refer .to .the .Guide .to .Teaching .Online.
3
, Chapter .Objective PPT .slide Activity/Assessment Duration
2 Icebreaker 5–10 .min.
1-1 8 Discussion .Activity 10 .min.
1-2 13 Group .Activity .1 10 .min.
1-3 17 Written .Reflection .Activity 15–20 .min.
1-4 20 Polling .Activity 5 .min.
1-5 29 Group .Activity .2 15–20 .min.
1-6 33 Breakout .Activity 15–20 .min.
1-1–1-6 35 Self-Assessment 10–15 .min.
Why .Does .Change .Matter .to
.Me? .(Chapter .01 .Business
1-1–1-6 N/A 5 .min.
Now: .Change .Is .the .Only
.Constant)
Learn .It .1-1 .and .1-2:
.Business .Now: .Moving .at
1-1, .1-2 N/A .Breakneck .Speed .and .The 10 .min.
.History .of .Business: .Putting
.It
All .in .Context
Learn .It .1-3 .and .1-4:
.Nonprofits .and .the
1-3, .1-4 N/A .Economy: .The .Business .of 5 .min.
.Doing .Good
and .Factors .of .Production:
.The .Basic .Building .Blocks
Learn .It .1-5 .and .1-6: .The
.Business .Environment: .The
1-5, .1-6 N/A .Context .for .Success .and 10 .min.
Business .and .You: .Making .It
.Personal
Assignment: .Chapter .01
1-1–1-6 N/A .Business .Now: .Change .Is .the 25 .min.
.Only .Constant
Case .Activity: .Chapter .01
1-1–1-6 N/A .Business .Now: .Change .Is .the 15 .min.
.Only .Constant
[return .to .top]
Key .Terms
Business .environment: .The .setting .in .which .business .operates. .The .five .key .components
.are .economic .environment, .competitive . environment, .technological .environment, .social
.environment, .and .global .environment.
4
, INSTRUCTOR .MANUAL
BUSN .(12th .edition) .by .Marcella .Kelly; .Chuck .Williams
Chapter .1 .-20
Chapter .1
Table .of .Contents
Purpose .and .Perspective .of .the .Chapter.............................................................................. 2
Cengage .Supplements ........................................................................................................ 2
Chapter .Objectives ............................................................................................................. 2
Complete .List .of .Chapter .Activities .and .Assessments............................................................ 2
Key .Terms......................................................................................................................... 3
What's .New .in .This .Chapter ............................................................................................... 4
Chapter .Outline ................................................................................................................. 5
Discussion .Questions ......................................................................................................... 12
Additional .Activities .and .Assignments ................................................................................. 12
Additional .Resources ......................................................................................................... 15
Cengage .Video .Resources ....................................................................................................................... 15
Appendix .......................................................................................................................... 15
Generic .Rubrics ....................................................................................................................................... 15
Standard .Writing .Rubric .......................................................................................................................... 15
Standard .Discussion .Rubric ..................................................................................................................... 16
2
,Purpose .and .Perspective .of .the .Chapter
Business .today .is .complex, .global, .and .faster .moving .than .ever .before. .This .chapter
.introduces .the .role .of .business .in .the .economy .and .how .we .got .to .where .we .are. .It .also
.lists .the .core .factors .of .production .and .the .key .dimensions .of .today‘s .business
.environment. .Throughout .the .book, .we .will .look .more .closely .at .the .impact .of .change .in
.every .facet .of .business .from .management .to .marketing .to .money, .the .interrelatedness .of
.these .factors, .and .how .business .relates .to .you.
Cengage .Supplements
The .following .product-level .supplements .provide .additional .information .that .may .help .you .in
.preparing .your .course. .They .are .available .in .the .Instructor .Resource .Center.
Transition .Guide .(provides .information .about .what‘s .new .from .edition .to .edition)
Educator‘s .Guide .(describes .assets .in .the .platform .with .a .detailed .breakdown
.of .activities .by .chapter .with .seat .time)
PowerPoint .(provides .text-based .lectures .and .presentations)
Test .Bank .(contains .assessment .questions .and .problems)
Guide .to .Teaching .Online .(provides .information .about .the .key .assets .within .the
.product .and .how .to .implement/facilitate .use .of .the .assets .in .synchronous .and
.asynchronous .teaching .environments)
Accelerated .Course .Syllabus .(provides .guidance .on .the .recommended .delivery .of
.course .materials .given .a .5-week, .8-week, .12-week, .and .16-week .course)
MindTap .User .Guide .(provides .information .on .how .to .navigate .and .use .MindTap)
Chapter .Objectives
The .following .objectives .are .addressed .in .this .chapter:
1-1 .Discuss .the .role .of .business .in .the
.economy .1-2 .Explain .the .evolution .of
.modern .business
1-3 Discuss .the .role .of .nonprofit .organizations .in .the .economy
1-4 Outline .the .core .factors .of .production .and .how .they .affect .the
.economy .1-5 .Describe .today‘s .business .environment .and .each .key
.dimension
1-6 Explain .how .current .business .trends .might .affect .your .career .choices
Complete .List .of .Chapter .Activities .and .Assessments
For .additional .guidance .refer .to .the .Guide .to .Teaching .Online.
3
, Chapter .Objective PPT .slide Activity/Assessment Duration
2 Icebreaker 5–10 .min.
1-1 8 Discussion .Activity 10 .min.
1-2 13 Group .Activity .1 10 .min.
1-3 17 Written .Reflection .Activity 15–20 .min.
1-4 20 Polling .Activity 5 .min.
1-5 29 Group .Activity .2 15–20 .min.
1-6 33 Breakout .Activity 15–20 .min.
1-1–1-6 35 Self-Assessment 10–15 .min.
Why .Does .Change .Matter .to
.Me? .(Chapter .01 .Business
1-1–1-6 N/A 5 .min.
Now: .Change .Is .the .Only
.Constant)
Learn .It .1-1 .and .1-2:
.Business .Now: .Moving .at
1-1, .1-2 N/A .Breakneck .Speed .and .The 10 .min.
.History .of .Business: .Putting
.It
All .in .Context
Learn .It .1-3 .and .1-4:
.Nonprofits .and .the
1-3, .1-4 N/A .Economy: .The .Business .of 5 .min.
.Doing .Good
and .Factors .of .Production:
.The .Basic .Building .Blocks
Learn .It .1-5 .and .1-6: .The
.Business .Environment: .The
1-5, .1-6 N/A .Context .for .Success .and 10 .min.
Business .and .You: .Making .It
.Personal
Assignment: .Chapter .01
1-1–1-6 N/A .Business .Now: .Change .Is .the 25 .min.
.Only .Constant
Case .Activity: .Chapter .01
1-1–1-6 N/A .Business .Now: .Change .Is .the 15 .min.
.Only .Constant
[return .to .top]
Key .Terms
Business .environment: .The .setting .in .which .business .operates. .The .five .key .components
.are .economic .environment, .competitive . environment, .technological .environment, .social
.environment, .and .global .environment.
4
