BCOR 2201 Midterm Latest Update 2025-2026
Actual Exam 75 Questions with 100% Verified
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"Columbia Uses Ads" article - CORRECT ANSWER: Columbian government displays
emotional ads during soccer games to persuade guerrillas to demobilize
Ansoff Matrix (Lowest Risk to Highest) - CORRECT ANSWER: The lowest risk strategy
is for a company to sell its existing products into existing markets as it knows its
customers, has established channels and so on. This strategy Ansoff termed 'Market
Penetration'. This is only possible where markets are still growing, or where
organizations are prepared to use other elements of the marketing mix (such as price
discounting and additional promotional activity) to penetrate the market at the expense
of competitors.
The second strategic option in the Ansoff Matrix is to develop new products for existing
markets (customers), through a 'Product Development' strategy. Here the 'Product' and
'Promotion' elements of the marketing mix will change (as a minimum), so the risk is
higher than market penetration. The success of this strategy is dependent on the
organization being able to effectively conduct research and insight into their customer
and market needs as well as their own internal capabilities and competencies for driving
innovation.
The third strategic option involves taking existing products into new markets using a
'Market Development' strategy. This is also considered to be risker than market
penetration as it can be difficult to understand the complexities of new markets. Key
changes in the marketing mix are likely to be 'Place', with consideration of new channels
and routes to market, as well as 'Promotion', through promoting to new target segments.
The final strategy in the Ansoff Matrix is 'Diversification', which is developing new
products for new markets. This is seen as the riskiest strategy of all four, as the
organization is moving into an unfamiliar market. However, this risk can be mitigated by
, undertaking 'related' diversification and it could have the potential to gain the highest
returns.
Ansoff's Matrix - diversification - CORRECT ANSWER:
Barriers for Wal-Mart in India - CORRECT ANSWER: Bad roads
gov regulations
inability to keep food refrigerated and fresh
Thugs demanding bribes
MAJOR inefficiency
BCG Matrix Options - CORRECT ANSWER: Build
Maintain
Harvest
Divest
Cannibalization - CORRECT ANSWER: Are the new products or new chain simply
stealing customers and sales from the older, existing ones?
Cash Cows (BCG Matrix) - CORRECT ANSWER: (Lower Left quadrant) SBUs that
generate large amounts of cash, far more than they can use. They have dominant
shares of slow-growth markets and provide cash to cover the organization's overhead
and to invest in other SBUs.
Options: Maintain or Harvest
Coke Targets - CORRECT ANSWER: Marketing to foodies
paying people to post instagram with coke and healthy food
Actual Exam 75 Questions with 100% Verified
Correct Answers Guaranteed A+ Verified by
Professor
"Columbia Uses Ads" article - CORRECT ANSWER: Columbian government displays
emotional ads during soccer games to persuade guerrillas to demobilize
Ansoff Matrix (Lowest Risk to Highest) - CORRECT ANSWER: The lowest risk strategy
is for a company to sell its existing products into existing markets as it knows its
customers, has established channels and so on. This strategy Ansoff termed 'Market
Penetration'. This is only possible where markets are still growing, or where
organizations are prepared to use other elements of the marketing mix (such as price
discounting and additional promotional activity) to penetrate the market at the expense
of competitors.
The second strategic option in the Ansoff Matrix is to develop new products for existing
markets (customers), through a 'Product Development' strategy. Here the 'Product' and
'Promotion' elements of the marketing mix will change (as a minimum), so the risk is
higher than market penetration. The success of this strategy is dependent on the
organization being able to effectively conduct research and insight into their customer
and market needs as well as their own internal capabilities and competencies for driving
innovation.
The third strategic option involves taking existing products into new markets using a
'Market Development' strategy. This is also considered to be risker than market
penetration as it can be difficult to understand the complexities of new markets. Key
changes in the marketing mix are likely to be 'Place', with consideration of new channels
and routes to market, as well as 'Promotion', through promoting to new target segments.
The final strategy in the Ansoff Matrix is 'Diversification', which is developing new
products for new markets. This is seen as the riskiest strategy of all four, as the
organization is moving into an unfamiliar market. However, this risk can be mitigated by
, undertaking 'related' diversification and it could have the potential to gain the highest
returns.
Ansoff's Matrix - diversification - CORRECT ANSWER:
Barriers for Wal-Mart in India - CORRECT ANSWER: Bad roads
gov regulations
inability to keep food refrigerated and fresh
Thugs demanding bribes
MAJOR inefficiency
BCG Matrix Options - CORRECT ANSWER: Build
Maintain
Harvest
Divest
Cannibalization - CORRECT ANSWER: Are the new products or new chain simply
stealing customers and sales from the older, existing ones?
Cash Cows (BCG Matrix) - CORRECT ANSWER: (Lower Left quadrant) SBUs that
generate large amounts of cash, far more than they can use. They have dominant
shares of slow-growth markets and provide cash to cover the organization's overhead
and to invest in other SBUs.
Options: Maintain or Harvest
Coke Targets - CORRECT ANSWER: Marketing to foodies
paying people to post instagram with coke and healthy food
