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Media Contact List CORRECT ANSWERS A short, detailed, summary of all mass
media in your area. This list should be organized into specific groups.
Each media outlet should include (list): CORRECT ANSWERS Name and affiliation
Complete POC (email, mailing address, phone numbers)
Two Years CORRECT ANSWERS If no set policy is in place, media engagement files
should be kept at least how long?
Press Kit CORRECT ANSWERS Historical fact sheets, command team biographies,
press releases & fact sheets on issue/event/topic, and PA contact information are
typical included in what kit?
Public affairs guidance CORRECT ANSWERS This guidance provides talking points,
command messages, Q&A and spell out roles & responsibilities.
After Action Reports CORRECT ANSWERS Provides statistical information & lessons
learned to shape future engagements.
Other files that should be kept to assist with answering questions. CORRECT
ANSWERS Background information on weapon system & equipment
Responsibilities & job descriptions
Letters, memorandums & messages relating to PA & engagement with the media
An audience, the message, and the media available CORRECT ANSWERS To release
a message three things must be considered:
5 Media Types CORRECT ANSWERS Internet based capabilities
News publications
Radio
Television
Wire services
Wire services CORRECT ANSWERS Press association that creates news content.
Large amount of news content produced by major press associations.
DODI 5122.08 CORRECT ANSWERS Gives provisions for PA travel involving military
carriers.